Tanpa SEO Audit:
❌ Masalah teknis tidak terdeteksi
❌ Peluang ranking terlewat
❌ Budget SEO terbuang sia-sia
❌ Competitor mengambil alih
❌ Traffic decline tanpa tahu penyebab

Dengan SEO Audit Regular:
✅ Masalah teridentifikasi early
✅ Prioritas action jelas
✅ ROI SEO terukur
✅ Competitive advantage maintained
✅ Sustainable growth

Check:
☐ Robots.txt exists at /robots.txt
☐ Not blocking important pages
☐ Not blocking CSS/JS files
☐ Sitemap URL included
☐ No syntax errors

Common Issues:
❌ Disallow: / (blocks everything!)
❌ Blocking /wp-content/ (blocks CSS/JS)
❌ Blocking /images/ (blocks image SEO)
❌ Missing sitemap reference

Tools:
- Google Search Console → robots.txt Tester
- Screaming Frog → Configuration check

Checklist:
☐ Sitemap exists and accessible
☐ Submitted to Google Search Console
☐ Submitted to Bing Webmaster Tools
☐ Contains only indexable URLs
☐ No 404/redirect URLs in sitemap
☐ Last modified dates accurate
☐ Under 50MB / 50,000 URLs per sitemap
☐ Sitemap index for large sites

Validation:
- XML Sitemap Validator (online tools)
- GSC → Sitemaps → Check status
- Screaming Frog → Sitemap analysis

Google Search Console:
1. Coverage Report → Check status
2. Note: Indexed, Excluded, Errors

Site: Operator Check:
site:yourdomain.com
- Compare results to actual page count
- Large discrepancy = indexation issue

Index Bloat Check:
- Are thin/duplicate pages indexed?
- Are staging/dev pages indexed?
- Are parameter URLs indexed?

Common Issues:
❌ Noindex tag on important pages
❌ Canonical pointing elsewhere
❌ Blocked by robots.txt
❌ Orphan pages (no internal links)
❌ Soft 404s (page exists but thin)

Important for Large Sites (1,000+ pages):

Wasted Crawl Budget:
- Duplicate content
- Parameter URLs
- Faceted navigation
- Infinite pagination
- Soft 404s
- Redirect chains

Audit Steps:
1. GSC → Settings → Crawl Stats
2. Check pages crawled per day
3. Identify crawl waste patterns
4. Screaming Frog → Analyze all URLs

Solutions:
- Consolidate duplicate content
- Implement canonical tags
- Use parameter handling in GSC
- Fix redirect chains
- Block low-value pages from crawling

Best Practices Check:
☐ URLs are descriptive and readable
☐ Keywords in URLs (naturally)
☐ Lowercase URLs only
☐ Hyphens for word separation
☐ No special characters
☐ Reasonable length (< 75 chars)
☐ Consistent structure

Good Examples:
✅ /running-shoes/nike-pegasus-41-review/
✅ /blog/how-to-choose-running-shoes/

Bad Examples:
❌ /p=123&cat=45
❌ /Running_Shoes/NIKE_pegasus
❌ /blog/2026/01/15/this-is-a-very-long-url-that-goes-on-forever

Ideal Structure:
Homepage → Category → Subcategory → Page
(Max 3-4 clicks from homepage)

Audit Process:
1. Screaming Frog → Crawl Depth report
2. Identify pages > 4 clicks deep
3. Check important pages accessibility

Issues to Fix:
- Deep pages (> 4 levels)
- Orphan pages (0 internal links)
- Important pages buried in navigation

Check:
☐ All important pages have internal links
☐ Anchor text is descriptive
☐ No excessive links per page
☐ Link hierarchy follows importance
☐ No broken internal links
☐ Related content linked

Screaming Frog Reports:
- Inlinks (links TO each page)
- Outlinks (links FROM each page)
- Orphan pages (pages with no inlinks)
- Broken links (404 destinations)

Key Metrics:
- Average inlinks per page
- Pages with < 3 inlinks (weak)
- Pages with > 100 outlinks (diluted)

Tools:
- PageSpeed Insights (Google)
- GTmetrix
- WebPageTest
- Lighthouse

Metrics to Check:
☐ Largest Contentful Paint (LCP) < 2.5s
☐ First Input Delay (FID) < 100ms
☐ Cumulative Layout Shift (CLS) < 0.1
☐ Time to First Byte (TTFB) < 600ms
☐ Total page size < 3MB
☐ Requests < 100

Common Issues:
- Unoptimized images
- Render-blocking JS/CSS
- No caching
- No CDN
- Slow server response
- Too many third-party scripts

Tests:
- Google Mobile-Friendly Test
- GSC → Mobile Usability report
- Manual testing on devices

Checklist:
☐ Responsive design
☐ Tap targets adequately sized
☐ Font sizes readable (16px+)
☐ No horizontal scrolling
☐ Viewport meta tag present
☐ Content not wider than screen
☐ Interstitials not blocking content

Check:
☐ HTTPS enabled site-wide
☐ SSL certificate valid
☐ No mixed content warnings
☐ HTTP redirects to HTTPS
☐ HSTS header implemented
☐ Security headers configured

Tools:
- SSL Labs Server Test
- Security Headers scan
- Browser DevTools → Security tab

Essential Schema Types:
☐ Organization
☐ LocalBusiness (if applicable)
☐ BreadcrumbList
☐ Article (for blog posts)
☐ Product (for e-commerce)
☐ FAQ (where applicable)
☐ HowTo (for tutorials)
☐ Review (for review content)

Validation:
- Google Rich Results Test
- Schema.org Validator
- GSC → Enhancements reports

Check in GSC:
- FAQ rich results
- How-to rich results
- Product snippets
- Review snippets
- Breadcrumbs
- Sitelinks searchbox

Issues:
- Schema errors
- Missing required properties
- Spam/policy violations

Checklist:
☐ Every page has unique title
☐ Primary keyword included
☐ 50-60 characters length
☐ Brand name included (end)
☐ Compelling for clicks
☐ No keyword stuffing
☐ Matches search intent

Audit Process:
1. Screaming Frog → Page Titles
2. Export all titles
3. Check for:
   - Duplicates
   - Missing titles
   - Too long (> 60 chars)
   - Too short (< 30 chars)
   - Missing keywords

Checklist:
☐ Every page has unique meta description
☐ 150-160 characters length
☐ Includes primary keyword
☐ Contains call-to-action
☐ Accurately describes content
☐ Compelling for CTR

Common Issues:
- Duplicate meta descriptions
- Missing meta descriptions
- Too long (truncated in SERP)
- No keyword inclusion
- Not compelling (low CTR)

Checklist:
☐ Every page has ONE H1
☐ H1 includes primary keyword
☐ H1 matches title tag intent
☐ Logical heading hierarchy (H1→H2→H3)
☐ No skipped heading levels
☐ Keywords in H2s naturally
☐ H2-H6 break up content logically

Audit:
Screaming Frog → H1, H2 reports
- Missing H1
- Multiple H1s
- Duplicate H1s
- H1 same as title

Per-Page Check:
☐ Minimum 500 words (more for competitive topics)
☐ Original content (not duplicate)
☐ Answers search intent
☐ Includes relevant keywords naturally
☐ Has internal links
☐ Has external links to authoritative sources
☐ Includes images with alt text
☐ Updated/fresh content

Red Flags:
- Thin content (< 300 words)
- Duplicate content (internal or external)
- Keyword stuffing
- No media/images
- Outdated information

Checklist:
☐ All images have alt text
☐ Alt text is descriptive (not stuffed)
☐ Image file names descriptive
☐ Images compressed/optimized
☐ Next-gen formats (WebP)
☐ Responsive images (srcset)
☐ Lazy loading implemented

Audit:
Screaming Frog → Images
- Missing alt text
- Alt text over 100 chars
- Large file sizes (> 200KB)

Spreadsheet Columns:
- URL
- Title
- Word Count
- Publish Date
- Last Updated
- Organic Traffic (last 6 months)
- Rankings (top keywords)
- Backlinks
- Content Type
- Topic/Category
- Action Needed

Data Sources:
- Screaming Frog (technical data)
- Google Analytics (traffic)
- Google Search Console (rankings, impressions)
- Ahrefs/SEMrush (backlinks, keywords)

High Performers (Keep & Optimize):
- Top 10% by traffic
- Good rankings, room to improve
- High engagement metrics
Action: Optimize, update, expand

Moderate Performers (Improve):
- Position 11-30 rankings
- Decent traffic, potential for more
- Good content, needs refresh
Action: Update, add sections, improve

Underperformers (Fix or Remove):
- Little to no traffic
- No rankings
- Thin or outdated content
Action: Consolidate, redirect, or improve significantly

Zero Value (Remove):
- No traffic ever
- Duplicate content
- Completely outdated
- Thin/low quality
Action: Remove, redirect to relevant page

For Each Piece:
Traffic Value = Monthly Traffic × Average CPC

Example:
Article: "Best Running Shoes 2026"
- Monthly traffic: 5,000
- Target keyword CPC: $1.50
- Traffic value: $7,500/month

Prioritize content with:
- High traffic value
- Low current rankings (improvement opportunity)
- High-value keywords

Identify Missing Content:

Method 1: Competitor Content Analysis
1. List top 3-5 competitors
2. Crawl their sites (Screaming Frog)
3. Export all URLs/titles
4. Compare to your content
5. Identify topics they cover, you don't

Method 2: Keyword Gap Analysis
1. Ahrefs/SEMrush Content Gap
2. Enter competitors
3. Filter: Keywords they rank, you don't
4. Prioritize by volume/difficulty

Method 3: Customer Questions
1. Review customer support queries
2. Check site search queries
3. Analyze comments/feedback
4. Create content answering real questions

Internal Duplication:
- Screaming Frog → Duplicate detection
- Siteliner.com scan
- Check for:
  * Identical pages
  * Near-duplicate content
  * WWW vs non-WWW
  * HTTP vs HTTPS
  * Trailing slash variations
  * Parameter URLs

External Duplication:
- Copyscape check
- Is your content scraped?
- Did you accidentally duplicate?

Solutions:
- Canonical tags
- 301 redirects
- Noindex duplicate versions
- Content rewrite

Check:
☐ When was content last updated?
☐ Is information still accurate?
☐ Are statistics current?
☐ Are links still working?
☐ Is the topic still relevant?
☐ Have search intent/expectations changed?

Priority Updates:
1. High-traffic pages with old dates
2. YMYL content (health, finance)
3. Time-sensitive topics
4. Pages with declining traffic
5. Pages targeting "2024" keywords (update to 2026)

Key Metrics:
- Total backlinks
- Referring domains (unique)
- Domain Rating/Authority
- Follow vs Nofollow ratio
- Anchor text distribution
- New vs Lost links trend

Tools:
- Ahrefs
- SEMrush
- Moz
- Majestic

Quality Indicators:
✅ High DR/DA source
✅ Relevant to your niche
✅ Editorial placement
✅ Contextual link
✅ Traffic to linking page
✅ Real website (not PBN)

Red Flags:
❌ Spammy directories
❌ Link farms
❌ Irrelevant foreign sites
❌ Excessive exact match anchors
❌ Site-wide footer links
❌ Comment spam links
❌ PBN patterns

Toxic Link Signals:
- Low DR site (< 10)
- Link farms/networks
- Irrelevant (casino links to dentist site)
- Excessive outbound links on page
- Manual penalty history
- Over-optimized anchor text

Action Options:
1. Disavow (Google Disavow Tool)
2. Request removal
3. Monitor (if low risk)

Disavow Process:
1. Export toxic links
2. Create disavow file
3. Submit via GSC
4. Document for future reference

Healthy Anchor Text Distribution:
- Branded: 40-50% ("Nike", "yourbrand.com")
- Generic: 15-20% ("click here", "this article")
- URL: 10-15% ("www.yourbrand.com/page")
- Partial match: 10-15% ("running shoe guide")
- Exact match: 1-5% ("best running shoes 2026")

Warning Signs:
❌ > 10% exact match anchors
❌ < 30% branded anchors
❌ Unnatural patterns
❌ Same anchor across many sites

Process:
1. Ahrefs → Link Intersect
2. Enter your domain + competitors
3. Find sites linking to competitors, not you
4. Export opportunities
5. Prioritize by:
   - Domain authority
   - Relevance
   - Achievability

Outreach Targets:
- Sites linking to multiple competitors
- High-authority niche sites
- Resource pages
- Guest posting opportunities

Target: < 2.5 seconds

Check:
- PageSpeed Insights
- GSC → Core Web Vitals
- Lighthouse

Common Causes of Slow LCP:
- Large hero images
- Slow server response
- Render-blocking resources
- Client-side rendering
- Slow resource load times

Fixes:
- Optimize/compress images
- Use CDN
- Preload critical resources
- Remove render-blocking JS/CSS
- Implement server-side rendering

Target: < 100ms (FID) / < 200ms (INP)

Note: INP replacing FID in 2024+

Check:
- Chrome User Experience Report
- Web Vitals JavaScript library
- Real user monitoring (RUM)

Common Causes:
- Heavy JavaScript execution
- Large JavaScript bundles
- Third-party scripts
- Long tasks blocking main thread

Fixes:
- Code splitting
- Defer non-critical JS
- Remove unused JavaScript
- Optimize third-party scripts
- Use web workers for heavy tasks

Target: < 0.1

Check:
- PageSpeed Insights
- Lighthouse
- Layout Shift debugger

Common Causes:
- Images without dimensions
- Ads/embeds without reserved space
- Dynamically injected content
- Web fonts causing FOIT/FOUT
- Animations triggering layout

Fixes:
- Always include width/height on images
- Reserve space for ads/embeds
- Use CSS aspect-ratio
- Preload fonts
- Use transform instead of layout properties

Prioritization:
1. High-traffic pages with poor CWV
2. Revenue-generating pages
3. Landing pages
4. Category/collection pages
5. Individual content pages

GSC Report:
Core Web Vitals → URLs grouped by issue
- Poor (red) = Fix immediately
- Needs Improvement (yellow) = Optimize
- Good (green) = Monitor

Track:
- Before/after scores
- Timeline of improvements
- Impact on rankings/traffic

SEO Competitors ≠ Business Competitors

Find SEO Competitors:
1. Search your main keywords
2. Note who ranks consistently
3. Analyze their content strategy
4. These are your SEO competitors

Tools:
- Ahrefs → Competing Domains
- SEMrush → Organic Competitors
- Manual SERP analysis

Process:
1. Ahrefs/SEMrush Keyword Gap
2. Your domain vs 3-5 competitors
3. Filter:
   - Shared keywords (you rank, they rank better)
   - Missing keywords (they rank, you don't)
4. Export and prioritize

Prioritization Criteria:
- Search volume
- Keyword difficulty
- Business relevance
- Conversion potential

What Content Do Competitors Have That You Don't?

Analysis:
1. Crawl competitor sites
2. Categorize their content
3. Compare to your content inventory
4. Identify gaps

Common Gaps:
- Topic areas not covered
- Content formats missing (videos, tools)
- Depth of coverage
- Supporting content (glossaries, guides)

Who Links to Competitors But Not You?

Process:
1. Ahrefs → Link Intersect
2. Add competitors
3. Export sites linking to them, not you
4. Categorize opportunities:
   - Guest post targets
   - Resource pages
   - Broken link opportunities
   - PR/media opportunities

Google Business Profile:
☐ Profile claimed and verified
☐ NAP accurate and consistent
☐ Categories correct
☐ Business description optimized
☐ Photos uploaded (50+)
☐ Posts published regularly
☐ Q&A answered
☐ Reviews responded to

Citations:
☐ NAP consistent across all directories
☐ Major directories claimed
☐ Industry-specific citations
☐ No duplicate listings

Local Content:
☐ Location pages created
☐ Local keywords targeted
☐ Local schema implemented
☐ Local backlinks acquired

Technical Mobile Check:
☐ Mobile-first indexing ready
☐ Same content on mobile/desktop
☐ Mobile page speed optimized
☐ Touch elements sized properly
☐ No intrusive interstitials
☐ Viewport configured correctly

Mobile UX:
☐ Easy navigation on mobile
☐ Forms easy to complete
☐ Click-to-call enabled
☐ Maps/directions accessible
☐ Font sizes readable

GSC Mobile Usability:
- Check for mobile issues
- Fix flagged problems
- Test on multiple devices

Google Tools:
- Search Console
- Analytics
- PageSpeed Insights
- Mobile-Friendly Test
- Rich Results Test
- Lighthouse (Chrome DevTools)

Other Free:
- Screaming Frog (500 URL limit)
- Ubersuggest (limited)
- AnswerThePublic (limited)
- XML Sitemap Validator
- Schema.org Validator

# SEO Audit Report: [Website]

**Date:** [Date]
**Prepared by:** [Name]

## Executive Summary

### Overall Health Score: [X/100]

**Critical Issues Found:** [Number]
**High Priority Issues:** [Number]
**Medium Priority Issues:** [Number]
**Opportunities Identified:** [Number]

### Key Findings:

1. [Most critical issue]
2. [Second most critical]
3. [Third most critical]

### Estimated Impact:

- Fixing critical issues: +[X]% traffic potential
- Content opportunities: +[X]% traffic potential
- Total potential improvement: +[X]% organic traffic

### Recommended Priority Actions:

1. [Action 1] - [Timeline]
2. [Action 2] - [Timeline]
3. [Action 3] - [Timeline]

## Technical SEO Issues

### Critical (Fix Immediately)

| Issue   | Pages Affected | Impact            | Solution |
| ------- | -------------- | ----------------- | -------- |
| [Issue] | [Number]       | [High/Medium/Low] | [Fix]    |

### High Priority (Fix Within 30 Days)

[Table format]

### Medium Priority (Fix Within 90 Days)

[Table format]

## On-Page Issues

[Similar format]

## Content Issues

[Similar format]

## Backlink Issues

[Similar format]

## 30-60-90 Day Action Plan

### Days 1-30: Critical Fixes

☐ [Task 1] - Assigned to: [Person]
☐ [Task 2] - Assigned to: [Person]
☐ [Task 3] - Assigned to: [Person]

### Days 31-60: High Priority

☐ [Task 1]
☐ [Task 2]

### Days 61-90: Medium Priority & Optimization

☐ [Task 1]
☐ [Task 2]

## Resource Requirements

- Developer time: [X hours]
- Content team: [X hours]
- Tools needed: [List]
- Budget: [Estimate]

Continuous Monitoring:
- Core Web Vitals
- Indexation status
- Crawl errors
- Ranking fluctuations

Weekly:
- GSC error check
- Ranking monitoring
- New content performance

Monthly:
- Technical spot-check
- Content performance review
- Backlink monitoring
- Competitor check

Quarterly:
- Full technical audit
- Complete content audit
- Comprehensive backlink review
- Strategy adjustment

Annually:
- Full comprehensive audit
- Competitive landscape analysis
- Strategy overhaul if needed

Essential Free Tools:
1. Google Search Console - Indexing, errors, performance
2. Google Analytics 4 - Traffic, behavior
3. Screaming Frog (500 URLs) - Technical crawl
4. PageSpeed Insights - Performance
5. Google Lighthouse - Comprehensive analysis
6. Google Mobile-Friendly Test - Mobile check
7. Google Rich Results Test - Schema validation

Additional Free:
- Ubersuggest (limited queries)
- AnswerThePublic (limited)
- Bing Webmaster Tools
- Yandex Webmaster (additional data)
- Siteliner (duplicate content)

Priority Matrix:

                    High Impact
                         │
    ┌────────────────────┼────────────────────┐
    │                    │                    │
    │   IMPORTANT        │   CRITICAL         │
    │   Schedule soon    │   Fix immediately  │
    │                    │                    │
Low ├────────────────────┼────────────────────┤ High
Effort│                   │                    │Effort
    │                    │                    │
    │   QUICK WINS       │   STRATEGIC        │
    │   Do when possible │   Plan carefully   │
    │                    │                    │
    └────────────────────┼────────────────────┘
                         │
                    Low Impact

Order:
1. Critical + Low Effort (quick critical fixes)
2. Critical + High Effort (necessary investments)
3. Quick Wins (easy improvements)
4. Important (scheduled improvements)
5. Strategic (long-term projects)

Small Site (< 100 pages):
- Technical audit: 2-4 hours
- Content audit: 4-8 hours
- Backlink audit: 2-4 hours
- Total: 1-2 days

Medium Site (100-1,000 pages):
- Technical audit: 4-8 hours
- Content audit: 1-2 days
- Backlink audit: 4-8 hours
- Total: 3-5 days

Large Site (1,000-10,000 pages):
- Technical audit: 1-2 days
- Content audit: 3-5 days
- Backlink audit: 1-2 days
- Total: 1-2 weeks

Enterprise (10,000+ pages):
- Technical audit: 3-5 days
- Content audit: 1-2 weeks
- Backlink audit: 3-5 days
- Total: 3-4 weeks

Immediate (Week 1):
1. Share findings with stakeholders
2. Create prioritized task list
3. Assign responsibilities
4. Start critical fixes

Short-term (Month 1):
1. Complete critical fixes
2. Implement quick wins
3. Begin content improvements
4. Set up monitoring

Medium-term (Months 2-3):
1. Complete high-priority fixes
2. Launch new content
3. Execute link building
4. Monitor improvements

Long-term (Ongoing):
1. Regular monitoring
2. Continuous optimization
3. Quarterly mini-audits
4. Annual comprehensive review

Investment:
- Time: 8-40 hours (depending on site size)
- Tools: $0-500/month
- Implementation: Varies

Returns:
- Traffic increase: 20-100%+ (from fixing issues)
- Conversion improvement: 10-30% (from better UX)
- Revenue growth: Direct correlation
- Risk mitigation: Avoid penalties, traffic drops

Minimum Viable Audit Schedule:

Weekly (30 min):
☐ GSC check (errors, coverage)
☐ Ranking spot-check
☐ Traffic anomaly check

Monthly (2-4 hours):
☐ Technical spot-check
☐ Content performance review
☐ New issues identification
☐ Progress on fixes

Quarterly (1-2 days):
☐ Full technical audit
☐ Content inventory update
☐ Backlink review
☐ Competitor check
☐ Strategy adjustment

Annually (3-5 days):
☐ Comprehensive full audit
☐ Year-over-year comparison
☐ Major strategy decisions
☐ Resource planning