YouTube Channel Membership: Panduan Lengkap untuk Kreator

Channel Membership = Subscription berbayar bulanan
yang memberikan akses ke konten/perks eksklusif.

Karakteristik:
├── Recurring monthly payment
├── Multiple tier options
├── Custom perks per tier
├── Badge loyalty system
├── Direct channel support
└── Predictable income stream

Flow:
1. Viewer click "Join" button di channel
2. Pilih membership tier
3. Bayar via YouTube payment
4. Akses perks immediately
5. Auto-renewal bulanan
6. Cancel anytime

Revenue split:
├── Creator: ~70%
├── YouTube: ~30%
└── (sebelum taxes)

YouTube Membership:
├── Integrated dengan YouTube
├── No external redirect
├── YouTube handles payments
├── Limited customization
├── Mobile purchase easy
└── Badge system built-in

Patreon:
├── Separate platform
├── More customization
├── Direct relationship
├── Better perks options
├── Higher creator cut
└── Requires account creation

Untuk mengaktifkan membership:

├── 500+ subscribers (expanded access)
├── atau 1,000+ subscribers (original)
├── YouTube Partner Program member
├── Channel monetization enabled
├── No active community guidelines strikes
├── Channel not made for kids
├── Over 18 years old
├── No official music channel
└── Located in available country

Tidak eligible jika:
├── Made for kids content
├── Musik dari label (official artist)
├── Certain supervised account types
├── Content dengan age restrictions
└── Channel dengan strikes

Available in 60+ countries including:
├── Indonesia ✓
├── Malaysia ✓
├── Singapore ✓
├── USA ✓
├── UK ✓
├── Japan ✓
├── South Korea ✓
└── dan banyak lagi

1. Go to YouTube Studio
2. Click Monetization (left menu)
3. Select "Memberships" tab
4. Review requirements
5. Accept terms & conditions
6. Set up tiers (pricing & perks)
7. Create member badges
8. Design member emojis
9. Publish membership

Timeline:
├── Review: Usually instant
├── Sometimes 1-2 days
└── Check eligibility first

Tier options (in IDR):
├── Tier 1: Rp15.000/month
├── Tier 2: Rp35.000/month
├── Tier 3: Rp75.000/month
├── Tier 4: Rp150.000/month
├── Tier 5: Rp350.000/month
└── Custom tiers available

Best practice:
├── Start with 1-2 tiers
├── Add more as you grow
├── Price based on value
└── Consider audience ability

Badge & emoji:
├── Custom member badges
├── Unique chat emojis
├── Loyalty badges (time-based)
├── Tier-specific designs

Content perks:
├── Members-only videos
├── Early access to uploads
├── Behind the scenes
├── Extended cuts/bonus footage
├── Bloopers & outtakes
├── Director's commentary
└── Exclusive series

Access perks:
├── Members-only live streams
├── Private community posts
├── Q&A sessions
├── Discord server access
├── Private chat/group
└── Monthly hangouts

Recognition:
├── Name in credits
├── Shoutouts in videos
├── Member spotlight
├── Hall of fame
└── Special acknowledgment

Engagement:
├── Vote on content topics
├── Choose video thumbnails
├── Suggest ideas
├── Beta test features
├── Review content early
└── Direct feedback channel

Participation:
├── Appear in videos
├── Call-in opportunities
├── Collaboration chances
├── Gaming sessions
└── Virtual meetups

Higher tiers might include:
├── Stickers/merchandise
├── Signed items
├── Postcards
├── Physical gifts
└── Exclusive merch access

Considerations:
├── Shipping costs
├── Production time
├── Fulfillment logistics
├── International shipping
└── Value vs price balance

Basic approach (2-3 tiers):

Tier 1 - "Supporter" (Rp15.000):
├── Member badge
├── Custom emojis
├── Members-only community posts
└── Name in description

Tier 2 - "Super Fan" (Rp35.000):
├── All Tier 1 perks
├── Members-only videos
├── Early access content
└── Monthly Q&A access

Tier 3 - "VIP" (Rp75.000):
├── All previous perks
├── Private Discord access
├── Vote on content
├── Special recognition
└── Exclusive perks

For established channels (4-5 tiers):

Tier 1 - Entry (Rp15.000)
├── Basic support perks

Tier 2 - Regular (Rp35.000)
├── Content perks

Tier 3 - Premium (Rp75.000)
├── Community perks

Tier 4 - VIP (Rp150.000)
├── Interactive perks

Tier 5 - Ultimate (Rp350.000)
├── Everything + physical/exclusive

Considerations:
├── Anchor with highest tier
├── Make middle tier best value
├── Clear value differentiation
├── Match audience demographics
├── Compare to competitor pricing
└── Test dan adjust over time

YouTube auto-creates badges for:
├── New member
├── 1 month
├── 2 months
├── 6 months
├── 12 months
├── 24 months
└── Custom milestones

Design tips:
├── Consistent style
├── Recognizable at small size
├── Channel branding
├── Progress feeling
└── Exclusive/premium feel

Rules:
├── Minimum 1 emoji required
├── Up to 100 emojis total
├── Size: 48x48 pixels
├── Format: PNG with transparency
├── No copyrighted images
├── Must be appropriate

Ideas:
├── Channel mascot
├── Inside jokes
├── Catchphrases
├── Reactions
├── Channel-specific symbols
└── Member-exclusive designs

Video promotion:
├── Mention in videos naturally
├── End screen call-to-action
├── Pin membership comment
├── Dedicated membership video
└── Membership trailer

Community tab:
├── Regular member appreciation posts
├── Preview exclusive content
├── Member milestones
└── Thank you posts

During streams:
├── Enable membership prominently
├── Thank new members on-screen
├── Show membership perks
├── Remind periodically (not pushy)
├── Member-only segments
└── Loyalty shoutouts

Natural mentions:
├── When showing exclusive content
├── Responding to member comments
├── Community interaction
├── Milestone celebrations
└── Regular gratitude

Avoid:
├── Excessive begging
├── Guilt tripping
├── Pushy sales tactics
├── Interrupting content
└── Promising unrealistic perks

Best practices:
├── Welcome new members
├── Regular exclusive updates
├── Respond to member comments
├── Acknowledge loyalty milestones
├── Ask for feedback
└── Create member community

Keeping promises:
├── Consistent exclusive content
├── On-time delivery
├── Quality maintenance
├── Surprise bonus content
├── Clear schedule communication
└── Value over quantity

Members cancel because:
├── Financial reasons
├── Unmet expectations
├── Lack of exclusive content
├── Found better alternatives
├── Forgot about membership
└── Channel direction change

Reduce churn:
├── Deliver consistent value
├── Regular engagement
├── Survey departing members
├── Improve based on feedback
└── Don't take it personally

Track in YouTube Studio:
├── Total active members
├── Members by tier
├── Monthly recurring revenue
├── Churn rate
├── New vs returning members
├── Geographic distribution
└── Tenure distribution

Example projection:
100 Tier 1 members × Rp15.000 = Rp1.500.000
50 Tier 2 members × Rp35.000 = Rp1.750.000
20 Tier 3 members × Rp75.000 = Rp1.500.000
---
Gross: Rp4.750.000/month
Your share (70%): Rp3.325.000/month

Note: Before taxes

Improve conversion:
├── Better perks communication
├── Testimonials from members
├── Show member benefits
├── Optimize tier structure
└── Test different approaches

Reduce churn:
├── More exclusive content
├── Better community building
├── Regular engagement
├── Survey for feedback
└── Address pain points

❌ Too many tiers initially
❌ Unclear perk descriptions
❌ Pricing too high/low
❌ Copying others exactly
❌ No differentiation between tiers

✅ Start simple, expand later
✅ Clear value proposition
✅ Research audience ability
✅ Unique to your channel
✅ Clear tier progression

❌ Promising too much
❌ Inconsistent delivery
❌ Same content as free
❌ Ignoring member feedback
❌ Over-gating content

✅ Under-promise, over-deliver
✅ Regular schedule
✅ Genuinely exclusive content
✅ Listen and adapt
✅ Balance free and paid

❌ Constant hard selling
❌ Making free viewers feel lesser
❌ Forgetting to promote
❌ Only promoting once
❌ Unclear join process

✅ Natural integration
✅ Inclusive community
✅ Regular soft reminders
✅ Consistent promotion
✅ Clear call-to-action