YouTube MCN: Panduan Lengkap Multi-Channel Network untuk Kreator

Update: 9 December 2025

Baca: 5 menit

MCN atau Multi-Channel Network adalah topik yang sering membingungkan YouTuber. Beberapa kreator sangat terbantu dengan MCN, sementara yang lain menyesal bergabung. Mari pahami apa itu MCN dan apakah cocok untuk Anda.

Apa Itu MCN (Multi-Channel Network)

Definisi

MCN adalah pihak ketiga yang berafiliasi dengan multiple YouTube channels. MCN menawarkan berbagai layanan seperti:

Audience development
Content programming
Creator collaborations
Digital rights management
Monetization
Product sales

Sejarah MCN

Timeline:

2006-2010: YouTube berkembang, kreator mandiri
2010-2012: MCN mulai muncul (Machinima, Maker Studios)
2012-2015: MCN boom, banyak channel bergabung
2015-2018: Konsolidasi, beberapa MCN tutup
2018-sekarang: MCN lebih selektif, fokus pada value

MCN Terkenal

MCN Besar:

Fullscreen
Maker Studios (Disney)
Machinima
BroadbandTV (BBTV)
Collab
Studio71
Tastemade

MCN Indonesia:

Layaria
Starter Studio
The F2 Network
IDN Media
Kapanlagi Network

Bagaimana MCN Bekerja

Model Bisnis MCN

Revenue sharing:

MCN mengambil persentase dari pendapatan AdSense
Biasanya 10-50% dari revenue
Sebagai ganti layanan yang diberikan

Kontrak MCN

Komponen kontrak:

Durasi kontrak (1-5 tahun)
Revenue split
Services included
Exclusivity terms
Exit clauses

Red flags di kontrak:

Lock-in period sangat panjang
Revenue split tidak jelas
Tidak ada exit clause
Hak yang diambil terlalu banyak

Keuntungan Bergabung MCN

1. Music Licensing

Benefit:

Akses ke musik library
Copyright protection
Legal music usage

Tanpa MCN:

Harus cari musik bebas royalty
Risk copyright claim
Limited options

2. Copyright Protection

MCN membantu:

Content ID claims
Dispute handling
Copyright strikes defense
Legal support

3. Brand Deals dan Sponsorship

MCN connection:

Access ke advertisers
Negotiation support
Higher rates
More opportunities

4. Resources dan Support

Yang disediakan:

Creator support
Studio access
Equipment loans
Training dan workshops

5. Networking

Opportunities:

Collaboration dengan kreator lain
Industry events
Community support
Cross-promotion

6. Analytics dan Tools

Access ke:

Advanced analytics
Proprietary tools
Performance insights
Competitive analysis

Kerugian MCN

The cost:

10-50% dari pendapatan
Bisa significant untuk big channels
Ongoing, selama kontrak

Calculation:

Revenue: Rp 10.000.000/bulan
MCN cut 30%: Rp 3.000.000
Your take: Rp 7.000.000

2. Lock-in Contracts

Problems:

Kontrak panjang (2-5 tahun)
Sulit keluar
Terms tidak menguntungkan

3. Overpromise, Underdeliver

Common issues:

Janji tidak terpenuhi
Support minimal
Tidak ada real value

4. Loss of Control

Yang bisa diambil:

Content rights
Channel control
Decision making
Monetization choices

Problems:

One-size-fits-all strategy
Tidak personalized
Generic advice

Siapa yang Perlu MCN

Ideal untuk:

1. Channels dengan copyright issues

Gaming channels
Music-related content
Reaction videos
Clip channels

2. Channels seeking brand deals

Sudah punya audience significant
Kesulitan dapat sponsor
Need negotiation help

3. New serious creators

Butuh guidance
Want community
Need resources

Tidak perlu MCN jika:

Channel kecil (< 10K subscribers)
Sudah dapat brand deals sendiri
Tidak ada copyright concerns
Independen dan resourceful
Revenue tidak justify the cut

Cara Memilih MCN yang Tepat

Research Checklist

1. Reputation check

Google reviews
Creator testimonials
Reddit discussions
Social media presence

2. Track record

Berapa lama beroperasi
Channels yang sukses
Growth stories
Exit stories

3. Services offered

Music library
Brand connections
Creator support
Tools dan resources

Questions to Ask

Before signing:

What specific services will I receive?
What is the exact revenue split?
What is the contract length?
How can I exit the contract?
Who are your other creators?
What growth can I realistically expect?
Who is my point of contact?
What happens to my content if I leave?

Red Flags

Avoid jika:
❌ Pressure untuk sign immediately
❌ Vague promises
❌ No other creator references
❌ Unrealistic growth claims
❌ Very high revenue cut
❌ Very long lock-in period
❌ Poor online reviews
❌ Unclear contract terms

Alternatif MCN

YouTube Partner Program (YPP)

Benefits tanpa MCN:

Full revenue (tidak ada cut)
Direct AdSense relationship
YouTube support
All standard features

Freelance Manager

Hire individual untuk:

Brand deal negotiations
Specific projects
Hourly/project basis
No revenue cut

Creator Collectives

Informal networks:

Collaboration groups
Discord communities
Industry associations
No contractual obligation

DIY Approach

Handle sendiri:

Music: Epidemic Sound, Artlist
Brand deals: Direct outreach
Support: Online communities
Analytics: Free tools

Proses Bergabung MCN

Langkah-Langkah

1. Research

List potential MCNs
Compare offerings
Read reviews

2. Application/Invitation

Apply via website
Atau terima invitation
Initial screening

3. Review Offer

Read contract carefully
Ask questions
Negotiate terms

4. Legal Review

Consult lawyer jika possible
Understand all terms
Check exit clauses

5. Sign Contract

Only jika comfortable
Keep copies
Note key dates

Negotiation Tips

Dapat di-negotiate:

Revenue split percentage
Contract length
Exit terms
Exclusive vs non-exclusive
Services included

Approach:

Be professional
Know your value
Walk away jika tidak fair
Get everything in writing

Keluar dari MCN

When to Leave

Signs untuk exit:

No value received
Poor support
Better opportunities
Channel outgrew MCN
Contract ending

Exit Process

Steps:

Review contract exit terms
Give proper notice
Document everything
Request written confirmation
Update YouTube partnership

Potential Issues

Watch out for:

Penalty fees
Content claims
Transition period
Revenue delays

MCN vs Going Solo

Comparison

Aspect	MCN	Solo
Revenue	50-90%	100%
Support	Yes	Limited
Music	Library	DIY
Brand deals	Assisted	Self-sourced
Control	Shared	Full
Flexibility	Limited	Full

When Solo is Better

Small channel
Self-sufficient
Don’t need music library
Can get own sponsors
Value independence

When MCN is Better

Copyright-heavy content
Need brand connections
Want community
Need support/resources
Okay with revenue share

Case Studies

Success Story

Channel A:

Joined MCN at 50K subs
Got music library access
3 brand deals via MCN
Grew to 500K with support
Revenue cut worth it

Cautionary Tale

Channel B:

Joined MCN at 100K subs
Promised growth, got nothing
40% revenue cut
Locked in 3 years
Lost significant income

Neutral Experience

Channel C:

Small benefit from music library
Minimal other value
Left after contract ended
No significant gain or loss

Tips untuk Sukses dengan MCN

Maximize Value

Actions:

Use all services offered
Attend events
Network with other creators
Ask for opportunities
Communicate regularly

Protect Yourself

Always:

Read contracts thoroughly
Keep documentation
Track your earnings
Monitor deliverables
Know your exit options

Regular Review

Quarterly check:

Is MCN providing value?
Am I using services?
Is revenue cut justified?
Should I renegotiate?
Should I exit?

Masa Depan MCN

Trends

Perubahan industri:

MCN lebih selective
Focus pada premium creators
Better value propositions
More transparent terms
Specialized niches

Predictions

What to expect:

Consolidation continues
Quality over quantity
More creator-friendly terms
Alternative models emerge
Direct platform support improves

Kesimpulan

MCN bisa menjadi valuable partner atau financial drain - tergantung situasi dan MCN yang dipilih.

Key takeaways:

Research thoroughly - Jangan terburu-buru sign
Understand the value - What you get vs what you give
Read the contract - Every word matters
Know alternatives - MCN bukan satu-satunya jalan
Exit strategy - Always have one

Questions to answer:

Do I really need an MCN?
Can I get these services elsewhere?
Is the revenue cut worth it?
Am I ready for long-term commitment?
What’s my exit plan?

Untuk kebanyakan kreator Indonesia, terutama yang masih berkembang, fokus pada konten berkualitas dan growth organik lebih valuable daripada bergabung MCN. MCN lebih relevan untuk channel besar dengan kebutuhan spesifik yang tidak bisa dipenuhi sendiri.

Apapun keputusan Anda, pastikan itu berdasarkan research dan pemahaman yang mendalam, bukan tekanan atau janji manis!

Link Postingan: https://www.tirinfo.com/youtube-mcn-panduan-lengkap-multi-channel-network-untuk-kreator/