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Cara Analisis Backlink Competitor untuk SEO
Analisis backlink competitor adalah cara tercepat menemukan link building opportunities. Jika competitor dapat link dari suatu website, kemungkinan besar Anda juga bisa.
Kenapa Analisis Backlink Competitor?
Benefits:
✓ Find proven link opportunities
✓ Understand competitor strategy
✓ Discover link gap
✓ Prioritize outreach targets
✓ Benchmark your profile
Tools untuk Analisis
Premium Tools
Ahrefs
- Site Explorer
- Best by links
- Backlink gaps
SEMrush
- Backlink Analytics
- Backlink Gap tool
- Toxic link checker
Moz
- Link Explorer
- Domain Authority
- Spam Score
Free Options
- Ubersuggest (limited)
- OpenLinkProfiler
- Backlink Checker (Neil Patel)
Step-by-Step Analisis
Step 1: Identifikasi Competitor
Direct competitors:
- Ranking untuk keyword target
- Same products/services
- Same target audience
SEO competitors (might differ):
- Ranking untuk content keywords
- May not be business competitors
- Often larger content sites
Step 2: Export Backlink Data
Using Ahrefs:
1. Site Explorer → Enter competitor URL
2. Backlinks report
3. Filter: Dofollow, One link per domain
4. Export to CSV
Data to export:
- Referring domain
- DR (Domain Rating)
- Traffic
- Anchor text
- Target URL
Step 3: Categorize Backlinks
Categories:
1. Guest posts
2. Resource pages
3. Directories/listings
4. News/PR mentions
5. Forum/community
6. Social profiles
7. Partners/sponsors
8. Comments (low value)
Step 4: Identify Replicable Links
Replicable = You can also get:
✓ Guest post opportunities
✓ Resource page inclusions
✓ Directory submissions
✓ HARO mentions
✓ Industry associations
Hard to replicate:
✗ Major media coverage
✗ University links
✗ Government links
✗ Unique partnerships
Step 5: Backlink Gap Analysis
Using Ahrefs Link Intersect:
1. Enter your site
2. Enter 3-5 competitors
3. See sites linking to competitors but not you
4. These are opportunities
Prioritize by:
- DR (high authority)
- Relevance
- Number of competitors with link
- Traffic to linking page
Metrics to Evaluate
Quality indicators:
├── Domain Rating (DR): 30+
├── Organic traffic: Has real traffic
├── Relevance: Related to your niche
├── Link type: Editorial/contextual
└── Fresh: Not outdated page
Red flags:
├── Very low DR + high links
├── Chinese/foreign character URLs
├── Obvious PBN patterns
├── Excessive outbound links
└── No organic traffic
Outreach Prioritization
Priority Matrix:
HIGH PRIORITY:
- High DR + Relevant + Replicable
- Multiple competitors have link
MEDIUM PRIORITY:
- Medium DR + Relevant
- Guest post opportunities
LOW PRIORITY:
- Low DR
- Hard to replicate
- Low relevance
Template: Backlink Analysis Spreadsheet
| Referring Domain | DR | Traffic | Type | Replicable | Priority |
|------------------|-----|---------|------|------------|----------|
| example.com | 65 | 50K | Guest | Yes | High |
| blog.site.com | 45 | 10K | Resource | Yes | High |
| news.com | 80 | 500K | PR | Hard | Low |
| directory.com | 35 | 5K | Directory | Yes | Medium |
Action Plan from Analysis
After analysis:
1. List all replicable opportunities
2. Research each site's requirements
3. Create content for guest posts
4. Prepare outreach templates
5. Track outreach and results
6. Repeat for new competitors
Common Patterns to Look For
Competitor link patterns:
- Which sites accept guest posts?
- Any resource pages featuring them?
- Industry directories they're listed in?
- News coverage topics
- Partnerships revealed
- Content types attracting links
Kesimpulan
Competitor backlink analysis adalah shortcut untuk link building. Daripada menebak, Anda bisa melihat apa yang sudah berhasil untuk competitor dan mereplikasi strategi mereka.
Artikel Terkait
Link Postingan : https://www.tirinfo.com/cara-analisis-backlink-competitor/
Editor : Hendra WIjaya
Publisher :
Tirinfo
Read : 3 minutes.
Update : 7 January 2026