Cara Audit SEO Website: Checklist Lengkap

Benefits:
✓ Identify technical issues
✓ Find optimization opportunities
✓ Benchmark current performance
✓ Prioritize improvement actions
✓ Track progress over time

Free Tools:
- Google Search Console
- Google PageSpeed Insights
- Google Mobile-Friendly Test
- Screaming Frog (500 URLs free)

Paid Tools:
- Ahrefs Site Audit
- SEMrush Site Audit
- Sitebulb
- DeepCrawl

Checklist:
☐ Robots.txt configured correctly
☐ XML sitemap exists and submitted
☐ No important pages blocked
☐ Crawl errors in GSC reviewed
☐ Site architecture logical
☐ Internal linking healthy

Checklist:
☐ Check indexed pages (site:domain.com)
☐ Review GSC Coverage report
☐ Noindex tags used correctly
☐ Canonical tags implemented
☐ No duplicate content issues
☐ Pagination handled properly

Checklist:
☐ PageSpeed score 90+ (desktop)
☐ PageSpeed score 90+ (mobile)
☐ Core Web Vitals passing
☐ Images optimized
☐ Caching enabled
☐ Compression enabled

Checklist:
☐ Mobile-friendly test passed
☐ Responsive design
☐ No horizontal scrolling
☐ Touch targets sized properly
☐ Font readable without zoom
☐ Mobile page speed optimized

Checklist:
☐ HTTPS implemented
☐ SSL certificate valid
☐ No mixed content warnings
☐ HTTP redirects to HTTPS
☐ Security headers configured

Checklist:
☐ URLs are clean and descriptive
☐ Using hyphens as separators
☐ No dynamic parameters exposed
☐ Consistent trailing slash usage
☐ No broken internal links
☐ Redirects working (no chains)

Checklist:
☐ Every page has unique title
☐ Titles 50-60 characters
☐ Primary keyword included
☐ Keyword near beginning
☐ No duplicate titles
☐ Compelling for CTR

Checklist:
☐ Every page has description
☐ Descriptions 150-160 chars
☐ Include target keyword
☐ Compelling call-to-action
☐ Unique per page

Checklist:
☐ One H1 per page
☐ H1 includes primary keyword
☐ Logical heading hierarchy
☐ No skipped heading levels
☐ Keywords in H2s naturally

Checklist:
☐ Keyword used in first 100 words
☐ Content comprehensive
☐ No thin content pages
☐ No duplicate content
☐ Content matches search intent
☐ E-E-A-T signals present

Checklist:
☐ All images have alt text
☐ Alt text descriptive
☐ Images compressed
☐ Using WebP format
☐ Lazy loading implemented
☐ Width/height specified

Checklist:
☐ Important pages have inlinks
☐ No orphan pages
☐ Anchor text descriptive
☐ Links relevant and helpful
☐ No excessive linking

Checklist:
☐ Total backlinks reviewed
☐ Referring domains counted
☐ Quality of links assessed
☐ Anchor text distribution natural
☐ No toxic links identified
☐ Competitor comparison done

Checklist:
☐ Unlinked mentions identified
☐ Brand reputation monitored
☐ Social profiles claimed
☐ Review platforms monitored

Create spreadsheet with:
- URL
- Title
- Word count
- Traffic (last 30 days)
- Backlinks
- Last update date
- Target keyword
- Ranking position

Categorize content:
1. KEEP - Good performance, no changes needed
2. UPDATE - Outdated but potential
3. MERGE - Similar/duplicate content
4. DELETE - No value, no traffic
5. IMPROVE - Has potential but underperforming

## Executive Summary
- Overall health score
- Critical issues count
- Top priorities

## Technical SEO
- Issues found
- Recommendations
- Priority level

## On-Page SEO
- Issues found
- Recommendations
- Priority level

## Off-Page SEO
- Current status
- Opportunities
- Recommendations

## Action Plan
- Immediate fixes (this week)
- Short-term (this month)
- Long-term (this quarter)

Recommended schedule:
- Mini audit: Weekly
- Full audit: Quarterly
- Deep audit: Annually
- After major changes: Immediately

Weekly checks:
- GSC errors
- Coverage issues
- CWV status

Quarterly:
- Full technical crawl
- Content performance review
- Backlink analysis