Cara Melakukan Competitor Keyword Analysis

Advantages:
- Find proven keywords
- Discover content gaps
- Understand market
- Save research time
- Find quick wins

Learn:
- What works in niche
- Content strategies
- Keyword priorities
- Market opportunities

Same business:
- Same products/services
- Same target market
- Similar positioning
- Known competitors

Ranking competitors:
- Rank for your keywords
- May not be direct competition
- Compete for visibility
- Content overlap

Process:
1. Search target keywords
2. Note top ranking sites
3. Look for patterns
4. List consistent rankers

Features:
- Organic Research
- Keyword Gap
- Domain Overview
- Position Tracking

Features:
- Site Explorer
- Content Gap
- Organic Keywords
- Top Pages

Also use:
- SpyFu
- Moz
- Similarweb
- Ubersuggest

In SEMrush:
1. Enter competitor domain
2. Organic Research
3. View all keywords
4. Filter and sort

Look at:
- Top keywords
- Traffic estimates
- Position distribution
- Keyword trends

Gap analysis shows:
- Keywords they rank, you don't
- Keywords you rank lower
- Shared keywords
- Unique opportunities

Steps:
1. Enter your domain
2. Add competitors (up to 4)
3. Run comparison
4. Review gaps

Steps:
1. Site Explorer
2. Content Gap tool
3. Enter competitors
4. Find missing keywords

Consider:
- Search volume
- Keyword difficulty
- Business relevance
- Current position
- Quick win potential

Target:
- Low difficulty
- Decent volume
- High relevance
- Not currently ranking

Easy opportunities.

Long-term:
- High volume
- Higher difficulty
- Core business
- Pillar content needed

Beyond keywords:
- Topics not covered
- Formats not used
- Questions not answered
- Angles not explored

Process:
1. List competitor content
2. Compare to yours
3. Note missing topics
4. Plan new content

Review:
- Their top traffic pages
- Content types
- Keywords targeted
- Engagement metrics

Extract:
- What content works
- Successful formats
- Topic opportunities
- Content angles

From analysis:
1. List target keywords
2. Map to content types
3. Prioritize by value
4. Create timeline

Plan includes:
- New content needed
- Updates to existing
- Format decisions
- Resource allocation

Monitor:
- New rankings
- Lost rankings
- New content
- Strategy shifts

Schedule:
- Monthly overview
- Quarterly deep dive
- Annual strategy review

Stay competitive.

Check which competitors:
- Get featured snippets
- Have PAA presence
- Show in local pack
- Have rich results

From paid keywords:
- Proven converting terms
- High-value keywords
- Competitor priorities
- Budget allocation

Combined with keywords:
- How they rank
- Content + links strategy
- Link building opportunities

Don'ts:
- Copy competitor exactly
- Ignore your uniqueness
- Target all their keywords
- Skip relevance check

Do:
- Select strategically
- Consider your strengths
- Add unique value
- Prioritize properly

1. Identify competitors (3-5)
2. Run keyword analysis each
3. Export data
4. Run gap analysis
5. Combine findings
6. Prioritize opportunities
7. Create content plan
8. Implement strategy
9. Monitor and adjust

Track:
- Competitor keywords
- Gap analysis results
- Action items
- Progress/results

Setup:
☐ Identify SERP competitors
☐ List direct competitors
☐ Choose analysis tools
☐ Set up tracking

Analysis:
☐ Export competitor keywords
☐ Analyze top pages
☐ Run gap analysis
☐ Note content gaps

Evaluation:
☐ Filter by relevance
☐ Check difficulty
☐ Assess volume
☐ Identify quick wins

Action:
☐ Prioritize keywords
☐ Create content plan
☐ Assign resources
☐ Set timeline

Monitoring:
☐ Track rankings
☐ Monitor competitors
☐ Update strategy
☐ Measure results