Salin dan Bagikan

Cara Melakukan Keyword Mapping untuk SEO

Keyword mapping adalah proses assigning keywords ke specific pages. Ini mencegah cannibalization dan ensures setiap page punya clear focus.

Apa Itu Keyword Mapping?

Definition

Keyword mapping:
- Assign keywords to pages
- One primary per page
- Related secondaries
- Prevents overlap
- Organizes targeting

Why It Matters

Benefits:
- No keyword cannibalization
- Clear page focus
- Better rankings
- Organized content
- Strategic planning

Keyword Cannibalization

What Is It?

Cannibalization:
Multiple pages targeting same keyword
= Compete with each other
= Diluted rankings
= Confused Google

Keyword mapping prevents this.

Signs of Cannibalization

Indicators:
- Ranking fluctuations
- Multiple URLs for same query
- Low rankings despite content
- URL changes in SERP

Creating Keyword Map

Step 1: Keyword Research

Gather keywords:
1. Seed keywords
2. Research tools
3. Competitor analysis
4. GSC queries
5. Group by topic

Step 2: Categorize Keywords

Group by:
- Topic/theme
- Intent (info/commercial/trans)
- Funnel stage
- Product/service

Create logical groups.

Step 3: Inventory Pages

List existing pages:
- URL
- Current target keyword
- Page type
- Content focus

Step 4: Match Keywords to Pages

Mapping process:
1. Review each keyword group
2. Find best matching page
3. Assign primary keyword
4. Add secondary keywords
5. Note gaps (new pages needed)

Keyword Map Template

Spreadsheet Structure

Columns:
A: URL
B: Page Title
C: Primary Keyword
D: Search Volume
E: Current Ranking
F: Secondary Keywords
G: Intent
H: Status
I: Notes

Example Map

| URL | Primary | Volume | Secondary |
|-----|---------|--------|-----------|
| /seo-guide/ | seo guide | 5,000 | seo tutorial, learn seo |
| /keyword-research/ | keyword research | 3,000 | find keywords, keyword tool |
| /on-page-seo/ | on page seo | 2,000 | on-site optimization |

Mapping Rules

One Primary Per Page

Rule:
- Each page = 1 primary keyword
- Related secondaries OK
- No duplicate primaries
- Clear focus

Intent Matching

Match intent:
- Informational → Blog/guide
- Commercial → Comparison/review
- Transactional → Product/service page
- Navigational → Brand pages

Search Volume Distribution

Strategy:
- High volume → Pillar pages
- Medium volume → Main content
- Low volume → Supporting pages
- Long-tail → Blog posts

Handling Existing Content

Audit Current Mapping

Check for:
- Multiple pages same keyword
- Pages without focus keyword
- Overlapping topics
- Missing important keywords

Consolidate or Differentiate

Options:
1. Merge similar pages
2. 301 redirect duplicates
3. Differentiate focus
4. Update targeting

Resolve cannibalization.

New Content Planning

Identify Gaps

Find missing keywords:
- Important keywords no page
- Topics not covered
- Competitor keywords
- Question keywords

Plan New Pages

For each gap:
- Assign to new page
- Define page type
- Plan content
- Add to content calendar

Tools for Keyword Mapping

Spreadsheet Tools

Use:
- Google Sheets
- Excel
- Airtable
- Notion

Simple and flexible.

SEO Tools

Helpful tools:
- SEMrush Keyword Manager
- Ahrefs Site Audit
- Screaming Frog
- SERPstat

Custom Solutions

Options:
- Airtable with relations
- Notion databases
- Custom spreadsheet
- Project management tools

Advanced Mapping

Topic Clusters

Map clusters:
Pillar: [SEO Guide] - "seo"
├── Cluster: [Keyword Research] - "keyword research"
├── Cluster: [On-Page SEO] - "on page seo"
├── Cluster: [Link Building] - "link building"
└── Cluster: [Technical SEO] - "technical seo"

Funnel Mapping

By funnel stage:
Top: Awareness keywords → Blog posts
Middle: Consideration → Comparisons
Bottom: Decision → Product pages

Intent Mapping

By intent:
Info: "what is seo" → Guide page
Commercial: "best seo tools" → Review
Trans: "buy seo course" → Sales page

Maintaining Keyword Map

Regular Updates

Update when:
- New content published
- Content consolidated
- Rankings change
- Strategy shifts

Quarterly Review

Review:
- All assignments still valid?
- Any new cannibalization?
- Gaps filled?
- New keywords to add?

Implementation

Update Existing Pages

After mapping:
1. Update title tags
2. Update H1s
3. Optimize content
4. Update meta descriptions
5. Review internal links

Create New Pages

For gaps:
1. Create content brief
2. Assign to writer
3. Optimize for mapped keyword
4. Publish and monitor

Common Mistakes

Avoid These

Don'ts:
- Multiple primaries per page
- Ignoring intent
- Over-optimizing
- Forgetting to update
- Not checking for overlap

Over-Segmentation

Balance:
- Some overlap is natural
- Group related long-tails
- Don't create thin pages
- Quality over quantity

Keyword Mapping Checklist

Research:
☐ Complete keyword list
☐ Search volumes added
☐ Intent classified
☐ Keywords grouped

Inventory:
☐ All pages listed
☐ Current keywords noted
☐ Page types identified
☐ URLs documented

Mapping:
☐ Primary assigned to each page
☐ Secondaries added
☐ No duplicate primaries
☐ Gaps identified

Validation:
☐ Check for cannibalization
☐ Intent matches page type
☐ Volume distribution good
☐ Clusters organized

Implementation:
☐ Update existing pages
☐ Plan new content
☐ Document in sheet
☐ Schedule reviews

Kesimpulan

Keyword mapping adalah fundamental untuk organized SEO strategy. Assign one primary keyword per page, match intent, dan prevent cannibalization. Maintain your map regularly dan use it untuk guide content creation.