Cara Melakukan SEO untuk SaaS Website

SaaS difficulties:
- Intangible product
- Long sales cycle
- Technical audience
- Competition from big players
- Feature-based keywords

SaaS advantages:
- Content scalability
- Integration keywords
- Comparison opportunities
- Problem-solution content
- Community building

Types:
1. Product keywords
2. Feature keywords
3. Problem keywords
4. Comparison keywords
5. Integration keywords
6. Alternative keywords

Examples:
- "[product category] software"
- "[product type] tool"
- "[solution] platform"
- "[function] app"

Direct product searches.

Examples:
- "how to [problem your product solves]"
- "best way to [task]"
- "[pain point] solution"
- "fix [problem]"

Awareness stage.

Examples:
- "[your product] vs [competitor]"
- "[competitor] alternatives"
- "best [category] tools"
- "[product A] or [product B]"

Decision stage.

Examples:
- "[your product] + [popular tool]"
- "[tool] integration"
- "connect [tool A] with [tool B]"

Specific use cases.

Create pages for:
- Main product
- Each major feature
- Use cases
- Industries served

URL: /features/email-automation/

Content:
- Feature description
- Benefits
- How it works
- Use cases
- Screenshots/video
- CTA to trial

URL: /compare/[your-product]-vs-[competitor]/

Content:
- Feature comparison table
- Pros/cons of each
- Best use cases
- Pricing comparison
- Verdict/recommendation

URL: /integrations/slack/

Content:
- Integration description
- Benefits
- Setup guide
- Use cases
- Related integrations

URL: /alternatives/[competitor]-alternatives/

Content:
- Why look for alternatives
- List of alternatives (including you)
- Comparison criteria
- Detailed descriptions
- Recommendation

Content pillars:
- How-to guides
- Industry insights
- Product updates
- Customer stories
- Thought leadership

Awareness content:
- Industry trends
- Educational guides
- Problem identification
- Best practices

Consideration content:
- Product comparisons
- Buyer guides
- Case studies
- ROI calculators

Decision content:
- Feature deep dives
- Demo content
- Trial guides
- Implementation guides

Considerations:
- Separate domains/subdomains
- app.example.com (app)
- www.example.com (marketing)
- Don't index app interface

Help center SEO:
- Index helpful articles
- Noindex login-required pages
- FAQ rich snippets
- Internal linking

Optimization:
- Keep trial pages indexable
- Optimize landing pages
- Clear CTA paths
- Fast loading

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Product Name",
  "description": "What the software does",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web Browser",
  "offers": {
    "@type": "Offer",
    "price": "29",
    "priceCurrency": "USD",
    "priceValidUntil": "2026-12-31"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "156"
  }
}

Add FAQ schema to:
- Pricing page
- Feature pages
- Comparison pages
- Help articles

Link opportunities:
- Software directories
- Tool roundups
- Guest posts
- Partnerships
- PR mentions
- Resource pages

Submit to:
- G2
- Capterra
- TrustRadius
- Software Advice
- Product Hunt
- GetApp

Link from:
- Partner integrations
- API directories
- Marketplace listings
- Co-marketing content

Optimize for:
- Clear CTA
- Low friction signup
- Trust signals
- Testimonials

SEO + CRO:
- Clear pricing
- Feature comparison
- FAQ section
- Trust badges

Track:
- Organic traffic
- Trial signups from organic
- Conversion to paid
- MRR from organic
- CAC from SEO

Track journey:
- First touch
- Assisted conversions
- Multi-touch attribution
- Time to conversion

Keyword Research:
☐ Product keywords
☐ Feature keywords
☐ Problem keywords
☐ Comparison keywords
☐ Integration keywords

Page Structure:
☐ Feature pages created
☐ Comparison pages
☐ Integration pages
☐ Use case pages
☐ Industry pages

Content:
☐ Blog strategy defined
☐ Funnel content planned
☐ Help docs optimized
☐ Case studies created

Technical:
☐ App vs site separated
☐ Schema implemented
☐ Fast loading
☐ Mobile optimized

Link Building:
☐ Directory submissions
☐ Integration partners
☐ Guest posting
☐ PR outreach

Measurement:
☐ Trial tracking
☐ Revenue attribution
☐ CAC calculation
☐ Keyword tracking