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Cara Membuat About Page yang SEO Friendly - Panduan lengkap cara membuat about page yang mengoptimalkan E-E-A-T, membangun trust, dan mendukung …

Cara Membuat About Page yang SEO Friendly

About page adalah salah satu halaman terpenting untuk E-E-A-T dan trust signals. Pelajari cara create about page yang efektif untuk SEO dan users.

Mengapa About Page Penting

E-E-A-T Signals

About page shows:
- Who's behind site
- Experience/expertise
- Business legitimacy
- Contact information
- Trust indicators

User Trust

Visitors want to know:
- Who are you?
- Why should I trust you?
- How do I contact you?
- What's your story?

About Page Elements

Essential Components

Must include:
- Company/person intro
- Mission/purpose
- Team members (if applicable)
- Contact information
- Trust indicators

Helpful Additions

Consider adding:
- Photos/videos
- Company history
- Values/philosophy
- Achievements
- Social proof

Writing About Page Content

Opening Statement

Start with:
- Who you are
- What you do
- Who you help

Clear, concise introduction.

Example Opening

"TirInfo adalah platform
pembelajaran SEO berbahasa
Indonesia yang membantu
pemilik website dan blogger
meningkatkan traffic organik
mereka sejak 2020."

Clear positioning.

Story & Mission

Include:
- Why you started
- Your mission
- What drives you
- Unique approach

Team/Author Information

Author Profiles

For each person:
- Full name
- Photo
- Role/title
- Brief bio
- Credentials
- Social links

Schema for Team

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "founder": {
    "@type": "Person",
    "name": "Founder Name",
    "jobTitle": "CEO"
  },
  "employee": [
    {
      "@type": "Person",
      "name": "Team Member",
      "jobTitle": "Content Manager"
    }
  ]
}

Trust Indicators

What to Display

Trust elements:
- Years in business
- Clients served
- Projects completed
- Media mentions
- Awards received
- Certifications

Social Proof

Show:
- Client logos
- Testimonials
- Press coverage
- Partnership badges
- Reviews/ratings

Contact Information

Transparency

Include:
- Email address
- Phone number (if applicable)
- Physical address (if applicable)
- Social media links
- Contact form link

Why It Matters

Contact info shows:
- Real business
- Reachability
- Accountability
- Professionalism

SEO Optimization

Title & Meta

<title>About Us - Learn About [Company] | [Site Name]</title>
<meta
  name="description"
  content="Learn about [Company],
our mission, team, and how we help [target audience]
achieve [goal]. Established in [year]."
/>

Keywords to Target

Potential keywords:
- [Brand name]
- About [brand]
- [Brand] team
- [Brand] story

Usually low competition.

Internal Linking

Link to:
- Services/products
- Key content
- Author pages
- Contact page

Page Structure

<h1>About [Company/Person]</h1>

<section class="intro">
  <p>Opening statement and mission</p>
</section>

<section class="story">
  <h2>Our Story</h2>
  <p>Background and journey</p>
</section>

<section class="mission">
  <h2>Our Mission</h2>
  <p>What we stand for</p>
</section>

<section class="team">
  <h2>Meet Our Team</h2>
  <!-- Team members -->
</section>

<section class="trust">
  <h2>Why Trust Us</h2>
  <!-- Credentials, testimonials -->
</section>

<section class="contact">
  <h2>Get In Touch</h2>
  <!-- Contact info -->
</section>

Visual Elements

Photos

Include:
- Team photos
- Office/workspace
- Behind-the-scenes
- Product in action

Real photos build trust.

Video Introduction

Consider:
- Founder message
- Company overview
- Team introduction

Video increases engagement.

Schema Markup

Organization Schema

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "description": "What the company does",
  "foundingDate": "2020",
  "founder": {
    "@type": "Person",
    "name": "Founder Name"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+62-xxx",
    "contactType": "customer service",
    "email": "contact@example.com"
  },
  "sameAs": [
    "https://facebook.com/company",
    "https://twitter.com/company",
    "https://linkedin.com/company/company"
  ]
}

Person Schema

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Your Name",
  "url": "https://example.com/about/",
  "image": "https://example.com/photo.jpg",
  "jobTitle": "SEO Expert",
  "worksFor": {
    "@type": "Organization",
    "name": "Company"
  },
  "sameAs": ["https://twitter.com/username", "https://linkedin.com/in/username"]
}

For Different Site Types

Personal Blog/Expert Site

Focus on:
- Your expertise
- Credentials
- Experience
- Publications
- Speaking engagements

Business Website

Emphasize:
- Company story
- Team expertise
- Client success
- Industry experience
- Company values

E-Commerce

Include:
- Company background
- Product quality commitment
- Customer service
- Return/warranty policies
- Location/facilities

Common Mistakes

Avoid These

Don'ts:
- Too brief (one paragraph)
- No photos
- No contact info
- Generic content
- Outdated information

Be Authentic

Do:
- Show personality
- Be specific
- Include details
- Update regularly
- Be honest

About Page Checklist

Content:
 Clear introduction
 Mission/purpose
 Company/personal story
 Team information
 Contact details

Trust Elements:
 Photos included
 Credentials shown
 Social proof
 Testimonials
 Media mentions

SEO:
 Optimized title
 Meta description
 Schema markup
 Internal links
 Clean URL

Technical:
 Mobile-friendly
 Fast loading
 Accessible
 Updated regularly

Linking:
 Linked from navigation
 Linked from footer
 Author page links
 Contact page link

Kesimpulan

About page adalah crucial untuk E-E-A-T dan user trust. Include detailed information about your business/self, team, credentials, dan contact information. Use schema markup dan keep it updated. A strong about page supports your entire site’s SEO.

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Link Postingan : https://www.tirinfo.com/cara-membuat-about-page-seo/

Hendra WIjaya
Tirinfo
4 minutes.
7 January 2026