Salin dan Bagikan

Cara Membuat Content Brief untuk SEO Writer

Content brief yang baik memastikan writer menghasilkan content yang sesuai ekspektasi dan teroptimasi untuk SEO. Ini menghemat waktu revisi dan meningkatkan kualitas.

Apa Itu Content Brief?

Definition

Content brief:
- Document for writer
- Contains guidelines
- SEO requirements
- Content direction
- Reference materials

Why It Matters

Benefits:
- Consistent output
- Less revisions
- SEO-optimized content
- Clear expectations
- Scalable process

Essential Elements

1. Target Keyword

Include:
- Primary keyword
- Secondary keywords
- Related terms
- Search volume
- Keyword difficulty

2. Search Intent

Specify intent:
- Informational
- Commercial
- Transactional
- Navigational

What does searcher want?

3. Title Suggestions

Provide:
- 2-3 title options
- Include keyword
- Compelling angle
- Character count

4. Content Type

Specify type:
- How-to guide
- Listicle
- Comparison
- Review
- News/update

Content Requirements

Word Count

Guidelines:
- Minimum words
- Maximum words
- Based on SERP analysis

Example: 2,000-2,500 words

Outline/Structure

Provide outline:
H1: Main Title
  H2: Introduction point
  H2: Section 1
    H3: Subsection
    H3: Subsection
  H2: Section 2
  H2: Conclusion

Headings to Include

Required headings:
- H2: What is [topic]
- H2: Benefits of [topic]
- H2: How to [action]
- H2: FAQ

Based on SERP analysis.

SERP Analysis

Top Competitors

Analyze competitors:
1. [URL] - Word count, structure
2. [URL] - Unique angle
3. [URL] - Content gaps

What works in SERPs?

Content Gaps

Missing from competitors:
- [Topic not covered]
- [Question not answered]
- [Data not included]

Opportunity to differentiate.

SEO Requirements

Keyword Usage

Guidelines:
- Primary in H1
- Primary in first 100 words
- Primary in H2s (1-2x)
- Secondary throughout
- Natural usage

Internal Links

Link to:
- [Related article 1](URL)
- [Related article 2](URL)
- [Category page](URL)

2-5 internal links.

External Links

Requirements:
- Link to authoritative sources
- Open in new tab
- Relevant resources
- No competitor links

Content Guidelines

Tone & Voice

Specify:
- Formal/informal
- Brand voice guidelines
- Target audience
- Reading level

Formatting

Requirements:
- Short paragraphs (2-3 sentences)
- Bullet points
- Numbered lists
- Bold key points
- Include images/graphics

Media Requirements

Images:
- Featured image specs
- In-content images
- Alt text guidelines
- Image sources

Videos:
- Embed requirements
- Original vs external

Reference Materials

Brand Guidelines

Include:
- Style guide link
- Terminology
- Things to avoid
- Brand values

Research Sources

Provide sources:
- Industry reports
- Data sources
- Expert quotes
- Statistics to include

Example Content

Reference articles:
- [Good example from site]
- [Competitor example]
- [Style reference]

Content Brief Template

# Content Brief

## Overview

- **Target Keyword:** [keyword]
- **Search Volume:** [volume]
- **Difficulty:** [score]
- **Intent:** [type]
- **Due Date:** [date]

## Title Options

1. [Title option 1]
2. [Title option 2]

## Content Requirements

- **Word Count:** [min]-[max] words
- **Content Type:** [type]
- **Tone:** [formal/conversational]
- **Audience:** [target audience]

## SEO Requirements

### Keywords

- Primary: [keyword] (use X times)
- Secondary: [keyword2], [keyword3]
- Related: [term1], [term2]

### Internal Links

- [Anchor text](URL)
- [Anchor text](URL)

## Outline

H1: [Title]
H2: [Section 1] - Point to cover - Point to cover
H2: [Section 2]
H3: [Subsection]
H2: FAQ
H2: Conclusion

## SERP Insights

### Top Competitors

1. [URL] - [notes]
2. [URL] - [notes]

### Content Gaps

- [Gap 1]
- [Gap 2]

### Questions to Answer

- [Question 1]
- [Question 2]

## Resources

- [Source 1]
- [Source 2]

## Notes

[Additional instructions]

Tools for Content Briefs

Research Tools

Use:
- Surfer SEO
- Clearscope
- Frase
- MarketMuse

Auto-generate outlines.

Template Tools

Create templates:
- Google Docs template
- Notion template
- Asana template
- Custom spreadsheet

Automation

Automate with:
- Content brief generators
- SERP analysis tools
- Outline generators

Save time on research.

Common Mistakes

Avoid These

Don'ts:
- Too vague instructions
- No SERP analysis
- Missing keyword data
- No outline/structure
- Unrealistic word count

Being Too Restrictive

Balance:
- Give direction
- Allow creativity
- Trust the writer
- Focus on outcomes

Content Brief Checklist

Research:
☐ Keyword analysis done
☐ SERP analyzed
☐ Competitors reviewed
☐ Content gaps identified

Brief Elements:
☐ Target keyword(s)
☐ Search intent
☐ Title suggestions
☐ Word count range
☐ Content outline
☐ Required headings

SEO Requirements:
☐ Keyword usage guidelines
☐ Internal links specified
☐ External link guidelines
☐ Meta description notes

Guidelines:
☐ Tone/voice specified
☐ Formatting requirements
☐ Media requirements
☐ Brand guidelines linked

Quality:
☐ Clear and organized
☐ All sections complete
☐ Due date set
☐ Contact for questions

Kesimpulan

Good content brief adalah investment. Spend time upfront untuk create detailed brief dan writer akan deliver better content dengan less revisions. Template-kan process dan improve seiring waktu.