Cara Membuat Content Calendar untuk SEO dan Blog

Benefits:
✓ Konsistensi publishing
✓ Better planning
✓ Team coordination
✓ Seasonal content ready
✓ Gap identification
✓ Workflow efficiency
✓ Quality control

Per content piece:
- Title/topic
- Target keyword
- Content type (blog, video, etc)
- Author
- Status (idea, writing, review, published)
- Publish date
- Target URL

Optional but useful:
- Category/topic cluster
- Search intent
- Word count target
- CTA
- Internal links target
- Promotional channels
- Notes

Review what you have:
1. List all existing content
2. Identify gaps
3. Note what performs well
4. Find update opportunities

Build keyword list:
1. Topic clusters
2. Individual keywords
3. Search volume
4. Difficulty
5. Priority ranking

For each keyword:
- Define content type
- Assign to cluster
- Set priority
- Estimate effort

Planning factors:
- Publishing frequency goal
- Resources available
- Seasonal considerations
- Campaign timing
- Event tie-ins

For each piece:
1. Assign author
2. Set deadline
3. Define reviewer
4. Schedule publish date
5. Plan promotion

| Date | Title | Keyword | Type | Status | Author | Notes |
|------|-------|---------|------|--------|--------|-------|
| Jan 7 | SEO Guide | SEO pemula | Blog | Published | John | Pillar |
| Jan 14 | Keyword Tips | keyword research | Blog | Writing | Jane | Cluster |
| Jan 21 | GA4 Setup | google analytics | Tutorial | Idea | John | |

Columns:
- Ideas → Writing → Review → Scheduled → Published

Cards contain:
- Title
- Keyword
- Due date
- Assignee
- Checklist

1. Google Sheets
   - Free
   - Collaborative
   - Customizable

2. Notion
   - Free tier
   - Flexible
   - Board + table views

3. Trello
   - Kanban style
   - Free tier
   - Visual workflow

4. Asana
   - Free tier
   - Calendar view
   - Team features

1. CoSchedule
   - Marketing calendar
   - Social integration
   - Team collaboration

2. Airtable
   - Database style
   - Multiple views
   - Automation

3. Monday.com
   - Project management
   - Calendar features
   - Integrations

Planning approach:
1. Schedule pillar content first
2. Map cluster content around it
3. Interlink during publishing
4. Build topical authority

Plan ahead:
- Identify seasonal keywords
- Create content 1-2 months early
- Update annually
- Evergreen base content

Balance:
- 60% Evergreen content
- 20% Trending/timely
- 10% Promotional
- 10% Experimental

Based on resources:
Solo blogger: 1-2 posts/week
Small team: 3-5 posts/week
Large team: Daily+

Consistency > frequency

Stages:
1. Idea → Approved
2. Writing → First draft
3. Review → Feedback
4. Revision → Final
5. Scheduled → Queue
6. Published → Live
7. Promoted → Distributed

Clear responsibilities:
- Content strategist (planning)
- Writers (creation)
- Editor (review)
- SEO (optimization)
- Designer (graphics)
- Social (promotion)

Monthly review:
1. Assess previous month performance
2. Review upcoming schedule
3. Adjust based on data
4. Add new ideas
5. Reassign if needed
6. Plan promotional activities

Content performance:
- Traffic per post
- Rankings achieved
- Engagement metrics
- Conversion rate
- Time on page

Production metrics:
- Posts published vs planned
- On-time delivery rate
- Revision rounds
- Time to publish

DO:
✓ Plan at least 1 month ahead
✓ Build buffer for unexpected
✓ Review and adjust regularly
✓ Track what works
✓ Be realistic about capacity

DON'T:
✗ Over-schedule
✗ Ignore data
✗ Forget promotion
✗ Skip review process
✗ Rigidly stick to plan when pivot needed

Setup:
☐ Choose tool/format
☐ Define elements to track
☐ Create template
☐ Set up team access

Planning:
☐ Keyword research done
☐ Topics mapped
☐ Timeline realistic
☐ Assignments clear
☐ Seasonal content planned

Maintenance:
☐ Weekly review
☐ Monthly assessment
☐ Quarterly strategy review
☐ Annual planning