Cara Membuat Content Hub untuk SEO

Content Hub:
- Central pillar page (hub)
- Related supporting content (spokes)
- Interconnected with internal links
- Comprehensive topic coverage
- Builds topical authority

Structure:
                [Hub Page]
               /    |    \
              /     |     \
        [Spoke] [Spoke] [Spoke]
           |       |       |
        [Sub]   [Sub]   [Sub]

Hub: Comprehensive main topic
Spokes: Subtopic deep-dives

SEO Hub:
├── Hub: "SEO: Panduan Lengkap"
├── Spoke: "Keyword Research"
├── Spoke: "On-Page SEO"
├── Spoke: "Technical SEO"
├── Spoke: "Link Building"
├── Spoke: "Content SEO"
└── Spoke: "Local SEO"

Each spoke links to hub and related spokes.

1. Topical authority
   - Google sees expertise

2. Internal link equity
   - Distributes PageRank

3. Multiple ranking opportunities
   - Hub and spokes can rank

4. Better crawling
   - Clear structure

5. Longer sessions
   - Users explore related content

1. Easy navigation
2. Comprehensive learning
3. Logical progression
4. Find related content
5. Better experience

Good hub topics:
- Core business area
- High search volume
- Multiple subtopics possible
- Your expertise

Example:
"Digital Marketing" - too broad
"SEO" - good
"Google Search Console" - might be too narrow

Methods:
1. Keyword research for subtopics
2. Check "People Also Ask"
3. Analyze competitor hubs
4. Customer questions
5. Topic clustering tools

Create visual map:
[Hub] → [Spoke 1] → [Sub-spoke 1.1]
                  → [Sub-spoke 1.2]
     → [Spoke 2] → [Sub-spoke 2.1]
     → [Spoke 3] → [Sub-spoke 3.1]

Use mind mapping tools.

For each page:
- Primary keyword
- Secondary keywords
- Search volume
- Intent
- Priority

No keyword overlap between pages.

Hub page should:
- Cover topic comprehensively
- Be long-form (3,000-10,000 words)
- Link to all spokes
- Act as table of contents
- Be the ultimate resource
- Update regularly

<h1>Complete Guide to SEO</h1>

[Introduction] [Table of contents with links]

<h2>What is SEO?</h2>
[Brief overview, link to deeper content]

<h2>Keyword Research</h2>
[Summary + link to keyword spoke]

<h2>On-Page SEO</h2>
[Summary + link to on-page spoke]

<h2>Technical SEO</h2>
[Summary + link to technical spoke] [Continue for all spokes]

<h2>Getting Started</h2>
[Action items]

Internal links:
- Link to each spoke from hub
- Use descriptive anchor text
- Natural placement in content
- Table of contents links

Each spoke should:
- Deep-dive one subtopic
- Be comprehensive for that subtopic
- Link back to hub
- Link to related spokes
- Answer specific questions

Spoke: "Keyword Research Guide"

- Intro (link to hub for context)
- Complete coverage of keyword research
- Internal links to related spokes:
  - "See our On-Page SEO guide"
  - "Learn about Search Intent"
- Link back to hub at end

Example links:
Keyword Research → Search Intent
Keyword Research → Content Writing
On-Page SEO → Technical SEO
Technical SEO → Site Speed

Create logical connections.

From hub page:
"For detailed keyword research strategies,
see our complete Keyword Research Guide."

Every spoke should have at least
one link from hub.

From each spoke:
"This is part of our complete SEO Guide.
See the main guide for overview."

Creates strong hub page.

Connect related topics:
"After keyword research, you'll need
to implement On-Page SEO strategies."

Contextual, helpful links.

Natural locations:
- Within body text
- End of sections
- "Related content" boxes
- Conclusion

Avoid: Random links without context.

Option 1: Flat
example.com/seo-guide/
example.com/keyword-research/
example.com/on-page-seo/

Option 2: Hierarchical
example.com/seo/
example.com/seo/keyword-research/
example.com/seo/on-page-seo/

Either works, be consistent.

Add hub navigation:
- Breadcrumbs
- Related posts
- Hub sidebar
- Footer links

Help users find all hub content.

Track for hub:
- Organic traffic
- Keyword rankings
- Time on page
- Pages per session

Track for spokes:
- Individual rankings
- Click-through to hub
- Engagement metrics

Working hub shows:
- Hub ranks for main keyword
- Spokes rank for subtopics
- Users navigate between pages
- Good time on site
- Low bounce rate

Maintain hub:
- Update hub content regularly
- Add new spokes as needed
- Refresh outdated information
- Check/fix broken links
- Monitor rankings

Grow hub over time:
- Add sub-spokes
- Create more supporting content
- Deepen coverage
- Address new questions

Product category hub:
/running-shoes/
  └── /running-shoes/best-for-beginners/
  └── /running-shoes/trail-running/
  └── /running-shoes/marathon-training/
  └── /running-shoes/buying-guide/

Solution hub:
/email-marketing/
  └── /email-marketing/automation/
  └── /email-marketing/templates/
  └── /email-marketing/deliverability/
  └── /email-marketing/analytics/

Topic hub:
/productivity/
  └── /productivity/time-management/
  └── /productivity/tools/
  └── /productivity/remote-work/
  └── /productivity/morning-routines/

Planning:
☐ Choose hub topic
☐ Research subtopics
☐ Map structure
☐ Assign keywords
☐ Prioritize content

Creation:
☐ Create comprehensive hub page
☐ Develop spoke content
☐ Implement internal links
☐ Add navigation elements

Optimization:
☐ Hub links to all spokes
☐ Spokes link to hub
☐ Spokes link to each other
☐ Breadcrumbs in place

Maintenance:
☐ Regular content updates
☐ Add new spokes
☐ Monitor rankings
☐ Fix broken links