Cara Membuat FAQ Page yang SEO Friendly

1. Target longtail keywords
2. Muncul di "People Also Ask"
3. Rich snippets (FAQ schema)
4. Mengurangi bounce rate
5. Meningkatkan dwell time
6. Menjawab user intent

- Quick answers
- Better UX
- Build trust
- Reduce support tickets
- Help purchase decisions

1. Google "People Also Ask"
2. Customer support logs
3. Social media comments
4. Competitor FAQ pages
5. AnswerThePublic.com
6. AlsoAsked.com
7. Quora/Reddit
8. Google Search Console queries

Step 1: Search target keyword
Step 2: Note "People Also Ask" questions
Step 3: Click questions to reveal more
Step 4: Compile all relevant questions

Tool: AlsoAsked.com
- Enter keyword
- Get question clusters
- Export to CSV

Main FAQ page:
/faq/

Category FAQ pages:
/faq/shipping/
/faq/returns/
/faq/products/
/faq/account/

Per-page FAQ:
Product pages with relevant FAQ section.

<main>
  <h1>Frequently Asked Questions</h1>

  <section id="category-1">
    <h2>Shipping Questions</h2>

    <div class="faq-item">
      <h3>How long does shipping take?</h3>
      <p>Standard shipping takes 3-5 business days...</p>
    </div>

    <div class="faq-item">
      <h3>Do you ship internationally?</h3>
      <p>Yes, we ship to over 50 countries...</p>
    </div>
  </section>
</main>

<script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Berapa lama waktu pengiriman?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Pengiriman standar memakan waktu 3-5 hari kerja untuk wilayah Jawa. Untuk luar Jawa, estimasi 5-7 hari kerja."
        }
      },
      {
        "@type": "Question",
        "name": "Apakah ada gratis ongkir?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Ya, kami memberikan gratis ongkir untuk pembelian minimum Rp 200.000 ke seluruh Indonesia."
        }
      }
    ]
  }
</script>

Rules:
- One FAQPage per page
- Can have multiple Questions
- Answer must be complete
- No promotional content in schema
- Match visible content exactly

Do:
✓ Answer directly and clearly
✓ Use simple language
✓ Be concise but complete
✓ Include relevant keywords naturally
✓ Update regularly

Don't:
✗ Promotional language
✗ Vague answers
✗ Outdated information
✗ Duplicate questions
✗ Overly long answers

Good format:
Q: Berapa lama waktu pengiriman?
A: Pengiriman standar 3-5 hari kerja.
   Ekspres tersedia 1-2 hari dengan biaya tambahan.

Use:
- Bullet points for lists
- Bold for key info
- Links to related pages
- Short paragraphs

Ideal answer:
- 2-4 sentences minimum
- Answer the question first
- Then provide details
- 50-300 words typically

For schema:
- Google may truncate long answers
- Keep main point in first 2 sentences

Title: FAQ - [Topic] | Brand Name
Description: Find answers to common questions about [topic].
             Learn about shipping, returns, products, and more.

URL: /faq/ or /frequently-asked-questions/

From FAQ:
- Link answers to relevant pages
- Link to product pages
- Link to help articles

To FAQ:
- Link from footer
- Link from support page
- Link from relevant content

<nav class="faq-toc">
  <h2>Categories</h2>
  <ul>
    <li><a href="#shipping">Shipping</a></li>
    <li><a href="#returns">Returns</a></li>
    <li><a href="#products">Products</a></li>
    <li><a href="#account">Account</a></li>
  </ul>
</nav>

Benefits:
- Addresses product questions
- Reduces returns
- Builds confidence
- Rich snippets for product pages

Example questions:
- What size should I order?
- What materials is this made from?
- How do I care for this product?
- Is this compatible with X?

Options:
1. Below product description
2. In accordion tabs
3. Near reviews section
4. Expandable section

Make sure schema includes these too.

Google Rich Results Test:
https://search.google.com/test/rich-results

Schema Validator:
https://validator.schema.org/

Enter page URL → Check for errors.

1. Missing required properties
2. HTML in JSON-LD
3. Schema doesn't match visible content
4. Multiple FAQPage on same page
5. Empty or incomplete answers

Schedule:
- Review monthly for outdated info
- Add new common questions
- Remove irrelevant questions
- Update answers as needed

Monitor:
- FAQ page traffic (GA4)
- Search queries leading to FAQ
- Rich snippet appearance (GSC)
- Click-through rates

Setup:
☐ Identify common questions
☐ Research "People Also Ask"
☐ Organize by category
☐ Write clear answers

Technical:
☐ Proper HTML structure
☐ FAQ schema markup
☐ Schema validation
☐ Mobile-friendly design

Optimization:
☐ Target longtail keywords
☐ Internal links in answers
☐ Table of contents
☐ Regular updates

Monitoring:
☐ Track in GSC
☐ Monitor rich snippets
☐ Update outdated content
☐ Add new questions