Cara Membuat SEO Report untuk Klien

Report purposes:
- Show progress
- Demonstrate value
- Build trust
- Guide strategy
- Justify budget

Know your audience:
- C-level: Business impact
- Marketing manager: Campaign metrics
- Technical team: Detailed data

Adjust depth accordingly.

Include:
- Key wins this period
- Overall performance summary
- Important changes
- Next steps

Keep it brief (1 page max).

Traffic metrics:
- Sessions from organic
- Users/visitors
- Month-over-month change
- Year-over-year change
- Traffic trends graph

Ranking data:
- Target keywords
- Current position
- Position change
- Movement trend
- New rankings gained

Business impact:
- Organic conversions
- Conversion rate
- Revenue (if applicable)
- Lead count
- Goal completions

GA4 metrics:
- Organic sessions
- Engaged sessions
- Engagement rate
- Conversions
- Events

GSC data:
- Impressions
- Clicks
- CTR
- Average position
- Top queries

Tools:
- SEMrush
- Ahrefs
- Moz
- SERPWatcher
- AccuRanker

Track target keywords.

# SEO Report - [Month Year]

## Client: [Name]

### Executive Summary

- Overall organic traffic: X (+Y% MoM)
- Keywords in top 10: X (+Y)
- Organic conversions: X
- Key achievement: [highlight]

### Traffic Analysis

[Graph: 12-month organic traffic trend]

- This month: X sessions
- Last month: X sessions
- YoY: +X%

### Keyword Performance

| Keyword  | Current | Change | Search Vol |
| -------- | ------- | ------ | ---------- |
| keyword1 | 3       | +5     | 5,000      |
| keyword2 | 7       | +2     | 3,000      |

### Technical SEO

- Core Web Vitals: [status]
- Crawl errors fixed: X
- Pages indexed: X

### Work Completed

- [Task 1]
- [Task 2]
- [Task 3]

### Next Month Focus

- [Priority 1]
- [Priority 2]

Use:
- Line charts: Trends
- Bar charts: Comparisons
- Pie charts: Distribution
- Tables: Detailed data

Keep it simple.

Show:
- 12-month view
- MoM comparison
- YoY comparison
- Highlight growth periods

Visualization:
Positions 1-3: X keywords
Positions 4-10: X keywords
Positions 11-20: X keywords
Positions 21-50: X keywords
Positions 51+: X keywords

Show movement over time.

Technical metrics:
- Core Web Vitals scores
- Mobile usability
- Index coverage
- Crawl stats
- Security issues

Show work done:
- 404 errors fixed: X
- Redirects implemented: X
- Schema added: X pages
- Speed improvements: X seconds

Quantify the work.

Backlink data:
- New links acquired
- Lost links
- Domain authority change
- Referring domains
- Link quality

If doing link building:
- Outreach sent: X
- Placements secured: X
- Average DA: X
- Notable placements: [list]

Competitor data:
- Traffic comparison
- Ranking comparison
- Gap analysis
- Opportunities found

Show progress:
- Keyword overlap
- Share of voice
- New keywords captured
- Competitive wins

Report automation:
- Google Data Studio/Looker
- AgencyAnalytics
- DashThis
- Databox
- SEMrush reports

Create in:
- Google Slides
- PowerPoint
- Google Docs
- Notion
- Custom dashboard

Common schedules:
- Weekly: Quick updates
- Monthly: Standard report
- Quarterly: Deep analysis
- Annual: Full review

Match client expectations.

Options:
- PDF report
- Live dashboard
- Video walkthrough
- Presentation call

Explain, don't just send.

Don't:
- Data dump without context
- Only show good news
- Use jargon without explanation
- Skip recommendations
- Ignore business goals

Always explain:
- Why metrics changed
- What actions caused results
- External factors
- What it means for business

Looker Studio setup:
1. Connect data sources
2. Create visualizations
3. Build template
4. Set up auto-refresh
5. Share access

Show business impact:
- Revenue from organic
- Cost per acquisition
- Lifetime value
- ROI calculation

Tie SEO to revenue.

Preparation:
☐ Gather all data sources
☐ Update rank tracking
☐ Pull GA/GSC data
☐ Document work completed

Content:
☐ Executive summary
☐ Traffic analysis
☐ Keyword performance
☐ Technical updates
☐ Work completed
☐ Next steps

Delivery:
☐ Proofread report
☐ Add visualizations
☐ Prepare talking points
☐ Schedule delivery call