Salin dan Bagikan
Cara Mendapatkan Review Google untuk Bisnis Lokal
Review Google adalah salah satu faktor ranking local SEO terpenting. Bisnis dengan lebih banyak review positif mendapat visibility lebih tinggi di local pack dan Google Maps.
Kenapa Review Penting?
Impact:
✓ Local ranking factor
✓ Trust signal for customers
✓ Conversion rate boost
✓ Customer insights
✓ Social proof
✓ Stand out from competitors
Statistik Review
Data:
- 93% consumers read reviews
- 84% trust reviews like personal recommendations
- 4+ stars needed to be considered
- 50+ reviews = more credibility
- Fresh reviews matter
Cara Mendapatkan Review
1. Ask Directly
Simple and effective:
- After positive interaction
- When customer expresses satisfaction
- During follow-up
Scripts:
"Senang Anda puas dengan layanan kami!
Boleh tolong berikan review di Google?"
"Terima kasih sudah menggunakan jasa kami.
Review Anda sangat berarti untuk bisnis kecil seperti kami."
2. Send Email Follow-Up
After service/purchase:
Subject: Bagaimana pengalaman Anda?
"Halo [Nama],
Terima kasih sudah memilih [Bisnis].
Kami harap Anda puas dengan [layanan/produk].
Apakah Anda bersedia memberi review di Google?
Hanya butuh 2 menit dan sangat membantu bisnis kami.
[Link Review]
Terima kasih!"
3. SMS/WhatsApp Request
Template:
"Halo [Nama], terima kasih sudah menggunakan jasa [Bisnis]!
Mohon luangkan waktu 2 menit untuk review di: [link]
Terima kasih!"
4. Create Review Link
Get your review link:
1. Search your business on Google
2. Click "Write a review"
3. Copy the URL
4. OR use: https://search.google.com/local/writereview?placeid=[YOUR_PLACE_ID]
Shorten with bit.ly for cleaner sharing.
5. QR Code in Location
Create QR code:
1. Generate review link
2. Convert to QR code (QR Code Generator)
3. Print and display:
- Receipt
- Business cards
- Counter display
- Table tents
- Packaging
6. Review Request Cards
Physical card with:
- "Thank you for choosing us!"
- QR code to review
- Simple instructions
- Given with receipt/product
7. Website Integration
On website:
- Link to review page
- "Review us on Google" button
- Pop-up after purchase
- Thank you page
8. Social Media
Post occasionally:
"Reviews help small businesses like us!
If you've had a good experience,
we'd love a review on Google: [link]"
Best Practices
Timing
Best times to ask:
- Immediately after positive experience
- After successful project completion
- When customer expresses satisfaction
- In thank-you follow-up
Don't ask:
- When customer is unhappy
- Too frequently (spam)
- Before service completed
Make It Easy
Remove friction:
- Direct link to review
- QR codes
- Mobile-friendly
- Clear instructions
- Minimal steps
Don’t Incentivize
Google prohibits:
✗ Paying for reviews
✗ Discounts for reviews
✗ Gifts for reviews
✗ Entering in contest for review
Allowed:
✓ Simply asking
✓ Making it easy
✓ Following up
Responding to Reviews
Positive Reviews
Always respond:
"Terima kasih banyak atas review-nya, [Nama]!
Kami senang Anda puas dengan [layanan].
Sampai jumpa lagi!"
Include:
- Thank them
- Mention specifics
- Invite back
Negative Reviews
Response template:
"Terima kasih feedback-nya, [Nama].
Kami mohon maaf [issue].
Silakan hubungi [contact] agar kami bisa membantu.
Kami ingin memperbaiki pengalaman Anda."
Tips:
- Stay professional
- Don't argue
- Take offline
- Offer resolution
- Show you care
Managing Fake Reviews
If you get fake negative review:
1. Don't respond emotionally
2. Flag as inappropriate
3. Document evidence
4. Contact Google support
5. Respond professionally if needed
Building Review Culture
Train Staff
Staff training:
- When to ask
- How to ask
- What to say
- Not pushy but consistent
- Recognize good reviewers
Systematic Approach
Process:
1. Track customers served
2. Send review request (day after)
3. Follow up if no response (week later)
4. Thank those who review
5. Analyze and improve
Review Metrics
Track:
- Total reviews
- Average rating
- Review velocity (new per month)
- Response rate
- Sentiment trends
Goals:
- Minimum 4.5 stars
- 50+ reviews for credibility
- Consistent new reviews
Common Mistakes
❌ Buying fake reviews
❌ Review gating (only asking happy customers)
❌ Incentivizing reviews
❌ Not responding
❌ Arguing with negative reviews
❌ Asking too frequently
❌ Making it complicated
Review Checklist
Setup:
☐ Create review link
☐ Generate QR code
☐ Prepare templates
Process:
☐ Ask every satisfied customer
☐ Send follow-up emails
☐ Display QR code
☐ Train staff
Maintenance:
☐ Respond to all reviews
☐ Monitor new reviews
☐ Track metrics
☐ Handle negatives professionally
Kesimpulan
Getting Google reviews adalah kombinasi dari great service, systematic asking, dan making it easy. Focus pada genuine reviews dari real customers - kualitas dan consistency lebih penting daripada jumlah besar dalam waktu singkat.
Artikel Terkait
Link Postingan : https://www.tirinfo.com/cara-mendapatkan-review-google-bisnis/
Editor : Hendra WIjaya
Publisher :
Tirinfo
Read : 3 minutes.
Update : 7 January 2026