Cara Menemukan dan Memperbaiki Broken Links

Negative effects:
1. Wastes crawl budget
2. Distributes link equity to 404
3. Poor user experience signal
4. Lost potential conversions
5. Looks unprofessional

User frustration:
- Dead ends
- Lost trust
- Higher bounce rate
- Negative brand perception
- Lost sales/leads

Links within your site to your pages:
/about/ → /team/ (page deleted)

Causes:
- Deleted pages
- Changed URLs
- Typos in links
- Moved content

Links from your site to other sites:
yoursite.com → example.com/page (no longer exists)

Causes:
- External site changed URL
- External site deleted content
- Domain expired
- Temporary downtime

External links pointing to your 404:
othersite.com → yoursite.com/old-page/

Impact:
- Lost link equity
- Missed traffic

GSC → Pages → Not Found (404)

Shows:
- 404 pages Google found
- Pages linking to them
- Crawl date

Free and authoritative source.

Process:
1. Crawl website
2. Response Codes tab
3. Filter: Client Error (4xx)
4. Export list
5. View Inlinks (pages linking)

Best for: Comprehensive internal audit.

Site Audit → Internal pages:
- Broken internal links
- Broken external links

Backlink Profile → Broken:
- External links to your 404s

1. Dead Link Checker
   deadlinkchecker.com

2. Broken Link Checker
   brokenlinkcheck.com

3. Dr. Link Check
   drlinkcheck.com

4. W3C Link Checker

1. Broken Link Checker (plugin)
   - Monitors continuously
   - Email alerts
   - Bulk fix options

2. Yoast SEO Premium
   - Redirect manager
   - 404 monitoring

1. Check My Links
   - Highlights broken on page

2. Link Checker
   - Shows status codes

Quick manual checking.

If page valuable:
1. Recreate content
2. Keep same URL
3. Update content

Best for: Popular pages with backlinks.

If content moved:
Old: /old-page/
New: /new-page/

301 redirect old → new.
Preserves link equity.

Redirect 301 /old-page/ https://example.com/new-page/

location = /old-page/ {
    return 301 https://example.com/new-page/;
}

If internal link typo or outdated:

Find: All pages linking to broken URL
Fix: Update href to correct URL

Search and replace across site.

If external resource gone:
- Remove the link
- Find alternative resource
- Update content accordingly

Can't fix all broken links?
At least have helpful 404 page:
- Search box
- Popular content links
- Navigation
- Contact option

Tools:
- Screaming Frog
- Ahrefs Site Audit
- Sitebulb

Get complete picture.

Columns needed:
- Broken URL
- Status code
- Source page (linking page)
- Anchor text
- Type (internal/external)

Priority order:
1. Pages with backlinks (recover link equity)
2. High-traffic source pages
3. Important internal links
4. External broken links

Fix highest impact first.

For each broken link:
- Can page be restored?
- Is there equivalent page?
- Should be redirected?
- Just remove link?

Document decisions.

Bulk operations:
- Set up redirects (bulk .htaccess)
- Find and replace links
- Update CMS/database

Test after changes.

After fixing:
- Re-crawl site
- Check 404 count reduced
- Test redirects work
- Monitor GSC 404 report

Find sites linking to competitor 404s:
1. Find competitor broken pages
2. See who links to them
3. Create equivalent content
4. Outreach for link

Turn competitor's loss into your gain.

Ahrefs → Competitor site
Best by Links → Filter 404

Find:
- Broken pages with many links
- Topics you can cover
- Outreach targets

Schedule:
- Monthly for large sites
- Quarterly for smaller sites
- After any major changes

Catch issues early.

Checklist before deletion:
☐ Check backlinks to page
☐ Check internal links to page
☐ Set up redirect if needed
☐ Update sitemap
☐ Test redirect works

When changing URLs:
1. Set up 301 redirect
2. Update internal links
3. Update sitemap
4. Notify Google (GSC)
5. Monitor for issues

External sites change:
- Regular outbound link checks
- Update or remove broken
- Consider archiving important resources

Discovery:
☐ Check GSC 404 report
☐ Crawl with Screaming Frog
☐ Check backlink tools
☐ Run online checker

Analysis:
☐ List all broken links
☐ Identify source pages
☐ Check for backlinks
☐ Prioritize by impact

Fix:
☐ Restore valuable pages
☐ Set up redirects
☐ Update internal links
☐ Remove dead external links
☐ Test all fixes

Prevention:
☐ Schedule regular audits
☐ Process for URL changes
☐ Monitor GSC continuously
☐ Helpful 404 page