Cara Mengatasi Keyword Cannibalization di Website

Definition:
Multiple pages targeting same keyword
Pages compete against each other
Google confused which to rank
Results: Lower rankings for all

Negative impacts:
✗ Dilutes page authority
✗ Splits backlinks
✗ Confuses Google
✗ Lower overall rankings
✗ Wastes crawl budget
✗ Hurts user experience

Google search:
site:yourdomain.com "target keyword"

If multiple pages appear:
→ Potential cannibalization

Steps:
1. Performance > Search Results
2. Filter by Query (your keyword)
3. Click Pages tab
4. If multiple pages = cannibalization

Look for:
- Multiple pages for same query
- Fluctuating rankings
- Pages swapping positions

Ahrefs/SEMrush:
- Track keyword
- Check which URL ranks
- If URL changes frequently = issue
- Multiple URLs in top 100 = issue

1. Crawl website
2. Export H1 and Title tags
3. Search for duplicates/similar
4. Identify pages targeting same topic

When to use:
- Pages very similar
- One page clearly better
- Can consolidate

Process:
1. Choose strongest page (most backlinks/traffic)
2. 301 redirect others to it
3. Combine best content
4. Update internal links

When to use:
- Need both pages
- Similar but different purpose
- Temporary solution

Implementation:
<link rel="canonical" href="https://domain.com/main-page">

When to use:
- Multiple thin pages on same topic
- Better as one comprehensive page

Process:
1. Identify all pages on topic
2. Create one comprehensive page
3. Best content from all
4. 301 redirect old pages to new
5. Update internal links

When to use:
- Pages are different enough
- Each can target unique keyword
- Just need differentiation

Process:
1. Identify unique angle for each
2. Re-optimize titles/content
3. Target different keyword variations
4. Differentiate clearly

When to use:
- Need page for users
- But shouldn't rank

Implementation:
<meta name="robots" content="noindex">

When to use:
- Page has no value
- No backlinks/traffic
- Truly redundant

Process:
1. Verify no valuable backlinks
2. Verify no traffic
3. 301 to relevant page OR
4. Return 410 (gone) status

Flowchart:
1. Are pages similar?
   YES → Merge or redirect
   NO → Continue

2. Do both pages serve unique purpose?
   YES → Re-optimize for different keywords
   NO → Consolidate

3. Does weaker page have backlinks?
   YES → 301 redirect
   NO → Noindex or delete

4. Is one page clearly stronger?
   YES → Redirect weaker to stronger
   NO → Merge into new page

Before creating content:
1. Search site for existing content
2. Check keyword mapping
3. Decide: new page or update existing
4. Maintain content inventory

Create spreadsheet:
| URL | Primary Keyword | Secondary | Status |
|-----|-----------------|-----------|--------|
| /seo-guide | SEO guide | SEO tutorial | Active |
| /seo-tips | SEO tips | SEO advice | Active |

Ensures one keyword = one page

Monthly/quarterly:
1. Search site for main keywords
2. Check GSC for multiple pages
3. Address new cannibalization
4. Update content inventory

Problem:
/blog/seo/ (category)
/blog/seo/seo-guide/ (post)

Both targeting "SEO"

Solution:
- Category: target "SEO articles/tips"
- Post: target "SEO guide"
- Differentiate clearly

Problem:
/services/seo/
/seo-jakarta/
/seo-bandung/

All targeting "jasa SEO"

Solution:
- Main: "jasa SEO Indonesia"
- Jakarta: "jasa SEO Jakarta"
- Bandung: "jasa SEO Bandung"

Problem:
/seo-guide-2024/ (old)
/seo-guide-2026/ (new)

Both targeting "SEO guide"

Solution:
- Update old to new
- 301 redirect old URL to new
- Or update old content and remove date from URL

Prevention:
☐ Maintain keyword mapping
☐ Check before creating new content
☐ One primary keyword per page
☐ Clear content differentiation

Detection:
☐ Monthly site search audit
☐ GSC query analysis
☐ Rank tracking monitoring

Resolution:
☐ Identify best solution
☐ Implement fix
☐ Update internal links
☐ Monitor results