Salin dan Bagikan
Cara Mengatasi Negative SEO Attack
Negative SEO adalah serangan yang bertujuan merusak ranking website. Meskipun rare, penting untuk tahu cara identify dan respond jika terjadi.
Apa Itu Negative SEO?
Definition
Negative SEO:
- Malicious attacks on website
- Goal: Harm rankings
- Various methods
- Competitor-driven usually
- Unethical practice
Reality Check
Important:
- Google claims immunity
- Most attacks fail
- Strong sites resilient
- Still worth monitoring
Types of Negative SEO
Link-Based Attacks
Spammy link building:
- Mass toxic backlinks
- Anchor text spam
- Link farms
- Adult/gambling links
Content Attacks
Content manipulation:
- Content scraping
- Duplicate your content
- Fake negative reviews
- DMCA abuse
Technical Attacks
Technical sabotage:
- Hacking attempts
- DDoS attacks
- Crawl rate manipulation
- Fake robots.txt
Social Attacks
Reputation damage:
- Fake reviews
- Social media attacks
- Brand impersonation
- Negative PR
Identifying Negative SEO
Warning Signs
Watch for:
- Sudden ranking drop
- Spike in backlinks
- Unknown link sources
- Anchor text changes
- Traffic drop
Monitoring Setup
Set up alerts:
- Google Alerts (brand)
- Backlink monitoring
- Rank tracking
- Traffic alerts
Monitoring Backlinks
Regular Audits
Check regularly:
- New referring domains
- Anchor text distribution
- Link velocity
- Link quality
Tools to Use
Monitor with:
- Ahrefs
- SEMrush
- Moz
- Google Search Console
- Monitor Backlinks
Red Flags
Suspicious signs:
- Sudden link spike
- Foreign language sites
- Adult/gambling links
- Same anchor text
- Low quality sites
Responding to Link Attacks
Step 1: Document
Document evidence:
- Screenshot links
- Note dates
- Track sources
- Save data
Step 2: Disavow File
Create disavow:
# Negative SEO attack - [date]
# Spammy links from link farm
domain:spamsite1.com
domain:spamsite2.com
domain:spamsite3.com
Step 3: Submit Disavow
Submit to Google:
1. Go to Disavow Tool
2. Select property
3. Upload file
4. Submit
5. Monitor results
Disavow Best Practices
Guidelines:
- Only truly harmful links
- Domain-level when possible
- Document reason
- Update regularly
- Don't over-disavow
Content Scraping Response
Identifying Scrapers
Find scraped content:
- Search unique phrases
- Copyscape
- Google "exact phrase"
- DMCA monitoring
Taking Action
Response:
1. Document scraping
2. Contact webmaster
3. File DMCA with Google
4. Contact hosting provider
5. Legal action if needed
DMCA Filing
Google DMCA:
1. Go to copyright.google.com
2. Select removal type
3. Provide evidence
4. Submit claim
Hacking Prevention
Security Measures
Protect site:
- Strong passwords
- 2FA enabled
- Updated software
- Security plugins
- Regular backups
- SSL certificate
Monitoring
Watch for:
- Unauthorized changes
- New admin users
- Suspicious files
- Malware alerts
If Hacked
Response:
1. Identify issue
2. Remove malware
3. Close vulnerabilities
4. Request review in GSC
5. Change all passwords
Fake Reviews Response
Identifying Fake Reviews
Signs:
- Sudden negative reviews
- Similar language
- No purchase history
- Profile patterns
Responding
Actions:
1. Flag as inappropriate
2. Respond professionally
3. Document evidence
4. Contact platform
5. Encourage real reviews
Building Resilience
Strong SEO Foundation
Protection through:
- Quality backlinks
- Great content
- Brand authority
- Technical excellence
- User signals
Diversification
Reduce vulnerability:
- Multiple traffic sources
- Strong brand
- Direct audience
- Social presence
- Email list
When to Worry
Low Risk Scenarios
Probably fine:
- Few spammy links
- Strong existing profile
- Stable rankings
- No pattern
High Risk Scenarios
Take action when:
- Massive link spam
- Clear attack pattern
- Ranking drops
- Sustained campaign
Google’s Stance
Official Position
Google says:
- Mostly handles automatically
- Strong sites protected
- Disavow as last resort
- Report if evidence
Reality
In practice:
- Better safe than sorry
- Monitor regularly
- Disavow if needed
- Don't panic
Negative SEO Checklist
Prevention:
☐ Regular backlink audits
☐ Brand monitoring alerts
☐ Security measures
☐ Strong SEO foundation
Detection:
☐ Monitor link velocity
☐ Check anchor text
☐ Watch rankings
☐ Track traffic patterns
Response - Links:
☐ Document evidence
☐ Create disavow file
☐ Submit to Google
☐ Monitor results
Response - Content:
☐ Find scraped content
☐ Document evidence
☐ File DMCA
☐ Contact webmaster
Response - Hacking:
☐ Clean malware
☐ Fix vulnerabilities
☐ Change passwords
☐ Request review
Recovery:
☐ Continue quality SEO
☐ Build more good links
☐ Create great content
☐ Monitor ongoing
Kesimpulan
Negative SEO adalah real tapi often overhyped threat. Strong websites dengan good SEO practices generally resilient. Monitor backlinks regularly, respond quickly jika ada attack, dan focus pada building strong positive SEO signals.
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Link Postingan : https://www.tirinfo.com/cara-mengatasi-negative-seo-attack/
Editor : Hendra WIjaya
Publisher :
Tirinfo
Read : 3 minutes.
Update : 7 January 2026