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Cara Mengatasi Negative SEO Attack - Panduan lengkap cara mengidentifikasi dan mengatasi negative SEO attack pada website Anda

Cara Mengatasi Negative SEO Attack

Negative SEO adalah serangan yang bertujuan merusak ranking website. Meskipun rare, penting untuk tahu cara identify dan respond jika terjadi.

Apa Itu Negative SEO?

Definition

Negative SEO:
- Malicious attacks on website
- Goal: Harm rankings
- Various methods
- Competitor-driven usually
- Unethical practice

Reality Check

Important:
- Google claims immunity
- Most attacks fail
- Strong sites resilient
- Still worth monitoring

Types of Negative SEO

Spammy link building:
- Mass toxic backlinks
- Anchor text spam
- Link farms
- Adult/gambling links

Content Attacks

Content manipulation:
- Content scraping
- Duplicate your content
- Fake negative reviews
- DMCA abuse

Technical Attacks

Technical sabotage:
- Hacking attempts
- DDoS attacks
- Crawl rate manipulation
- Fake robots.txt

Social Attacks

Reputation damage:
- Fake reviews
- Social media attacks
- Brand impersonation
- Negative PR

Identifying Negative SEO

Warning Signs

Watch for:
- Sudden ranking drop
- Spike in backlinks
- Unknown link sources
- Anchor text changes
- Traffic drop

Monitoring Setup

Set up alerts:
- Google Alerts (brand)
- Backlink monitoring
- Rank tracking
- Traffic alerts

Regular Audits

Check regularly:
- New referring domains
- Anchor text distribution
- Link velocity
- Link quality

Tools to Use

Monitor with:
- Ahrefs
- SEMrush
- Moz
- Google Search Console
- Monitor Backlinks

Red Flags

Suspicious signs:
- Sudden link spike
- Foreign language sites
- Adult/gambling links
- Same anchor text
- Low quality sites

Step 1: Document

Document evidence:
- Screenshot links
- Note dates
- Track sources
- Save data

Step 2: Disavow File

Create disavow:
# Negative SEO attack - [date]
# Spammy links from link farm
domain:spamsite1.com
domain:spamsite2.com
domain:spamsite3.com

Step 3: Submit Disavow

Submit to Google:
1. Go to Disavow Tool
2. Select property
3. Upload file
4. Submit
5. Monitor results

Disavow Best Practices

Guidelines:
- Only truly harmful links
- Domain-level when possible
- Document reason
- Update regularly
- Don't over-disavow

Content Scraping Response

Identifying Scrapers

Find scraped content:
- Search unique phrases
- Copyscape
- Google "exact phrase"
- DMCA monitoring

Taking Action

Response:
1. Document scraping
2. Contact webmaster
3. File DMCA with Google
4. Contact hosting provider
5. Legal action if needed

DMCA Filing

Google DMCA:
1. Go to copyright.google.com
2. Select removal type
3. Provide evidence
4. Submit claim

Hacking Prevention

Security Measures

Protect site:
- Strong passwords
- 2FA enabled
- Updated software
- Security plugins
- Regular backups
- SSL certificate

Monitoring

Watch for:
- Unauthorized changes
- New admin users
- Suspicious files
- Malware alerts

If Hacked

Response:
1. Identify issue
2. Remove malware
3. Close vulnerabilities
4. Request review in GSC
5. Change all passwords

Fake Reviews Response

Identifying Fake Reviews

Signs:
- Sudden negative reviews
- Similar language
- No purchase history
- Profile patterns

Responding

Actions:
1. Flag as inappropriate
2. Respond professionally
3. Document evidence
4. Contact platform
5. Encourage real reviews

Building Resilience

Strong SEO Foundation

Protection through:
- Quality backlinks
- Great content
- Brand authority
- Technical excellence
- User signals

Diversification

Reduce vulnerability:
- Multiple traffic sources
- Strong brand
- Direct audience
- Social presence
- Email list

When to Worry

Low Risk Scenarios

Probably fine:
- Few spammy links
- Strong existing profile
- Stable rankings
- No pattern

High Risk Scenarios

Take action when:
- Massive link spam
- Clear attack pattern
- Ranking drops
- Sustained campaign

Google’s Stance

Official Position

Google says:
- Mostly handles automatically
- Strong sites protected
- Disavow as last resort
- Report if evidence

Reality

In practice:
- Better safe than sorry
- Monitor regularly
- Disavow if needed
- Don't panic

Negative SEO Checklist

Prevention:
☐ Regular backlink audits
☐ Brand monitoring alerts
☐ Security measures
☐ Strong SEO foundation

Detection:
☐ Monitor link velocity
☐ Check anchor text
☐ Watch rankings
☐ Track traffic patterns

Response - Links:
☐ Document evidence
☐ Create disavow file
☐ Submit to Google
☐ Monitor results

Response - Content:
☐ Find scraped content
☐ Document evidence
☐ File DMCA
☐ Contact webmaster

Response - Hacking:
☐ Clean malware
☐ Fix vulnerabilities
☐ Change passwords
☐ Request review

Recovery:
☐ Continue quality SEO
☐ Build more good links
☐ Create great content
☐ Monitor ongoing

Kesimpulan

Negative SEO adalah real tapi often overhyped threat. Strong websites dengan good SEO practices generally resilient. Monitor backlinks regularly, respond quickly jika ada attack, dan focus pada building strong positive SEO signals.

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Link Postingan : https://www.tirinfo.com/cara-mengatasi-negative-seo-attack/

Hendra WIjaya
Tirinfo
3 minutes.
7 January 2026