Cara Menggunakan Ahrefs untuk SEO: Panduan Lengkap

1. Site Explorer - Analisis website
2. Keywords Explorer - Keyword research
3. Site Audit - Technical SEO audit
4. Rank Tracker - Monitor rankings
5. Content Explorer - Content research
6. Competitive Analysis - Competitor intel

Lite: $99/month
Standard: $199/month
Advanced: $399/month
Enterprise: $999/month

Most users: Standard plan.

Enter domain:
example.com

Get:
- Domain Rating (DR)
- Referring domains
- Backlinks
- Organic keywords
- Organic traffic
- Traffic value

Features:
- All backlinks to site
- New/Lost backlinks
- Referring domains
- Anchor text distribution
- Dofollow vs nofollow
- Link type (text, image, redirect)

Filter by:
- DR (high authority)
- Traffic
- One link per domain

See keywords site ranks for:
- Keyword
- Position
- Volume
- Traffic
- Keyword Difficulty
- URL

Export opportunities.

Find best performing pages:
- Most traffic
- Most keywords
- Most backlinks
- Traffic trend

Replicate successful content.

Discover competitors:
- Shared keywords
- Traffic overlap
- Gap analysis

Find new competitors you didn't know.

Enter seed keyword:
"keyword research"

Get:
- Search volume
- Keyword Difficulty (KD)
- Clicks data
- CPC
- Global volume
- SERP overview

Reports:
- Phrase match
- Having same terms
- Also rank for
- Search suggestions
- Questions
- Related terms

Massive keyword expansion.

KD Score (0-100):
0-10: Easy (new sites)
11-30: Medium (some authority)
31-50: Hard (established sites)
51-70: Very Hard (strong authority)
71-100: Super Hard (top sites only)

Check "Also rank for" of top 10.

Unique to Ahrefs:
- Clicks per search
- % clicks on organic
- Return rate

Some keywords have high volume, low clicks.
Better metric than volume alone.

For any keyword:
- Top 10 results
- Their backlinks
- Domain Rating
- URL Rating
- Traffic
- Keywords

Assess competition.

Search by topic:
"content marketing"

Find:
- Most shared content
- Pages with most backlinks
- Top authors
- Trending topics

Find topics competitors cover that you don't:
1. Enter your domain
2. Enter competitor domains
3. Find keyword gaps
4. Create content for gaps

Useful filters:
- Published date
- Language
- Word count
- Domain Rating
- Organic traffic
- Referring domains

Find proven content ideas.

Setup:
1. Add project
2. Verify ownership
3. Set crawl settings
4. Run audit

Regular schedule recommended.

Categories:
- Errors (critical)
- Warnings (important)
- Notices (minor)

Priority:
Fix errors first, then warnings.

Typical findings:
- 4xx errors
- Redirect chains
- Missing meta
- Duplicate content
- Orphan pages
- Slow pages
- HTTP issues

Schedule audits:
- Weekly for large sites
- Monthly for smaller

Track issue count over time.

Setup:
1. Add keywords
2. Choose locations
3. Set device (mobile/desktop)
4. Track competitors

Daily updates.

Metric showing:
- Overall search visibility
- Trend over time
- Compare to competitors

Big picture view.

Track:
- Featured snippets
- Knowledge panels
- People Also Ask
- Local packs
- etc.

Know what you're winning/losing.

Step 1: Site Explorer → competitor domain
Step 2: Check organic keywords
Step 3: Find their top pages
Step 4: Analyze backlink profile
Step 5: Find content gaps
Step 6: Study their link building

Compare your site vs competitors:
1. Enter your domain
2. Enter 2-3 competitors
3. Keywords they rank for, you don't
4. Prioritize opportunities

Find link opportunities:
1. Enter your domain
2. Enter competitors
3. Sites linking to them, not you
4. Outreach targets

Methods:
1. Competitor backlinks
2. Broken link building
3. Content Explorer links
4. Unlinked mentions

Build prospect list.

Process:
1. Site Explorer → competitor
2. Best by links → 404
3. Find broken pages with links
4. Create similar content
5. Outreach to linkers

Find mentions without links:
Content Explorer → "your brand" -yoursite.com

Filter unlinked mentions.
Ask for link.

Quick checks:
- New/lost backlinks
- Rank changes
- Competitor movements

React to changes fast.

Deeper analysis:
- Content gap review
- New keyword opportunities
- Link prospect research
- Site audit check

Strategic work:
- Full competitive analysis
- Content planning
- Link building campaign
- Technical audit review

1. Use filters heavily
2. Export data to Excel
3. Combine reports
4. Set up alerts
5. Use batch analysis
6. Compare timeframes

Set alerts for:
- New backlinks
- Lost backlinks
- Keyword rankings
- Competitor changes
- Brand mentions

Stay informed.

Keyword Research:
☐ Find seed keywords
☐ Check difficulty
☐ Analyze SERP
☐ Export opportunities

Competitor Analysis:
☐ Identify competitors
☐ Analyze backlinks
☐ Find content gaps
☐ Study their strategy

Link Building:
☐ Find prospects
☐ Analyze anchor text
☐ Track new links
☐ Monitor competitors

Technical:
☐ Run site audit
☐ Fix critical issues
☐ Monitor over time