Cara Menggunakan AnswerThePublic untuk Riset Keyword

AnswerThePublic:
- Visualizes search queries
- Shows questions people ask
- Based on autocomplete data
- Free tier available
- Owned by NP Digital/Ubersuggest

Pulls from:
- Google autocomplete
- Bing suggestions
- Other search data

Real queries people actually type.

Steps:
1. Go to answerthepublic.com
2. Enter seed keyword
3. Select language/region
4. Click Search
5. View visualizations

Result categories:
1. Questions (Who, What, Where, Why, How, Which, When, Are, Can)
2. Prepositions (for, with, without, near, etc.)
3. Comparisons (vs, versus, or, and, like)
4. Alphabetical (keyword + a, b, c...)
5. Related searches

Visual wheel showing:
- Questions organized by type
- Color-coded by volume
- Clickable for details

Most valuable section for content.

Who: Who + keyword
What: What + keyword
Where: Where + keyword
Why: Why + keyword
How: How + keyword
Which: Which + keyword
When: When + keyword
Are: Are + keyword
Can: Can + keyword

Keyword: "SEO"

Questions found:
- What is SEO and how it works
- How to do SEO for website
- Why is SEO important
- When to start SEO
- Who needs SEO services
- Which SEO tools are best

Shows keyword + preposition:
- SEO for beginners
- SEO for small business
- SEO with AI
- SEO without backlinks
- SEO near me

Prepositions help find:
- Audience segments (SEO for...)
- Methods (SEO with...)
- Constraints (SEO without...)
- Local (SEO near...)

Shows:
- Keyword vs competitor
- Keyword or alternative
- Keyword and related

Examples:
- SEO vs SEM
- SEO or PPC
- SEO and content marketing

Comparisons great for:
- Comparison blog posts
- Buyer's guides
- Decision content
- FAQ sections

Shows keyword + each letter:
- SEO audit
- SEO basics
- SEO checklist
- SEO definition
...
- SEO zoning

Long-tail discovery.

Free:
- Limited CSV download
- Screenshot visualizations

Pro:
- Unlimited exports
- Raw data access
- Historical searches

In spreadsheet:
1. Sort by search volume
2. Group by topic
3. Assign to content
4. Prioritize opportunities

Use questions for:
- FAQ page sections
- Blog post headings
- Schema markup content
- Voice search optimization

Each question = potential post:
"How to do keyword research"
→ Blog: "Cara Riset Keyword: Panduan Lengkap"

"What is on-page SEO"
→ Blog: "Apa itu On-Page SEO dan Cara Mengoptimasi"

Group questions by theme:
Theme: Technical SEO
- What is technical SEO
- How to fix technical SEO issues
- Why is technical SEO important
- Technical SEO checklist

Create hub + spoke content.

Questions = snippet opportunities:
1. Use question as H2
2. Answer directly after
3. Keep answer 40-50 words
4. Expand with details

Format for position zero.

Change region:
- Different regions = different questions
- Localize content
- Find regional opportunities
- Target specific markets

Workflow:
1. ATP for questions/ideas
2. Google Keyword Planner for volume
3. Ahrefs/SEMrush for difficulty
4. GSC for existing rankings

ATP = ideation, other tools = validation.

Searches change over time:
- Monthly fresh searches
- Track trending topics
- Find new questions
- Update content accordingly

Search competitor brand:
- "[Competitor] vs"
- "[Competitor] alternative"
- Questions about competitor

Create comparison content.

Missing:
- Search volume (on free)
- Competition level
- Keyword difficulty
- Click data
- Trend data

Consideration:
- Based on autocomplete
- May lag real trends
- Best for evergreen topics
- Cross-reference current data

Includes:
- Limited searches per day
- Basic visualizations
- Limited export
- Watermarked images

Pro ($99/month):
- Unlimited searches
- Search history
- Full exports
- Team features
- Listening alerts
- Comparison tool

1. AlsoAsked.com
   - PAA data
   - Question trees

2. Keyword Sheeter
   - Bulk autocomplete
   - Fast extraction

3. Keywords Everywhere
   - Browser extension
   - Volume data

4. Ubersuggest
   - Same company
   - More SEO features

Research:
☐ Enter seed keyword
☐ Set correct region/language
☐ Review question wheel
☐ Check prepositions
☐ Note comparisons

Analysis:
☐ Export data
☐ Group by topic
☐ Validate with search volume
☐ Check competition

Content Planning:
☐ Map to content types
☐ Create editorial calendar
☐ Assign to team
☐ Set priorities

Execution:
☐ Create content for questions
☐ Use FAQ schema
☐ Target featured snippets
☐ Track rankings