Cara Menggunakan Moz Pro untuk SEO: Tutorial Lengkap

1. Keyword Explorer
2. Link Explorer
3. Rank Tracker
4. Site Crawl (Audit)
5. On-Page Grader
6. Domain Analysis

Domain Authority (DA):
- 0-100 scale
- Predicts ranking ability
- Based on link profile

Page Authority (PA):
- Same scale, page level
- Individual page strength

Spam Score:
- Indicates spam likelihood
- Higher = more suspicious

Standard: $99/month
Medium: $179/month
Large: $299/month
Premium: $599/month

Free tools available:
- MozBar browser extension
- Free Domain Analysis
- Link Explorer (limited)

Enter seed keyword:
Get:
- Monthly volume
- Difficulty score
- Organic CTR
- Priority score

Monthly Volume:
Estimated searches per month

Difficulty (0-100):
How hard to rank
- 1-20: Easy
- 21-40: Medium
- 41-60: Difficult
- 61-80: Hard
- 81-100: Very hard

Organic CTR:
Click-through rate to organic results
(Lower if many SERP features)

Priority:
Combines metrics for quick prioritization

Reports:
- Keyword Suggestions
- Related Topics
- Are Also Ranking For
- SERP Analysis

Expand keyword list efficiently.

For each keyword:
- Top 10 results
- Page Authority
- Domain Authority
- Links to page
- Ranking URL

Assess competition.

Enter any URL:
- Domain Authority
- Page Authority
- Linking Domains
- Inbound Links
- Ranking Keywords

View all backlinks:
- Source URL
- Target URL
- Anchor text
- Spam Score
- PA/DA of source

Linking Domains:
Unique domains linking to you

Total Links:
All individual links

Root Domains:
Top-level domain count

Lost/Discovered:
New and lost links over time

See anchor distribution:
- Exact match %
- Brand %
- Generic %
- URL %

Healthy profile = diverse anchors.

Check backlink quality:
- Low (1-30%): Good
- Medium (31-60%): Review
- High (61-100%): Potentially toxic

Consider disavowing high spam links.

Steps:
1. Create campaign
2. Add site URL
3. Add target keywords
4. Select search engine
5. Choose location

Track daily changes.

Track:
- Keyword positions
- Position changes
- Search visibility
- Competition comparison
- SERP features

Metric combining:
- Ranking positions
- Search volumes
- CTR estimates

Single score for overall performance.

Add competitors:
- Compare rankings
- Share of voice
- Gap analysis

See where you're winning/losing.

Setup in campaign:
1. Configure crawl settings
2. Set page limit
3. Schedule crawl
4. Run audit

Critical Issues:
- 4xx/5xx errors
- Missing titles
- Crawl errors

Warnings:
- Duplicate content
- Long titles
- Missing descriptions

Low Priority:
- Minor issues
- Suggestions

Per-page analysis:
- Title optimization
- Meta description
- Content analysis
- Page speed suggestions
- Redirect issues

Enter URL + target keyword:
Get:
- Overall grade (A-F)
- Specific recommendations
- Compare to top rankings

On-Page Factors:
- Keyword in title
- Keyword in URL
- Keyword in H1
- Keyword in content
- Internal links
- Image alt text

Technical:
- Page speed
- Mobile-friendly
- HTTPS

Specific suggestions:
- "Add keyword to meta description"
- "Include keyword in first paragraph"
- "Add more internal links"

Actionable items.

Install browser extension:
- See DA/PA on SERP
- Quick page analysis
- Link metrics
- On-page elements

On any page:
- Page Analysis
- Link Analysis
- Highlight elements
- Export data

Useful for quick checks.

Enter any domain:
Get:
- Domain Authority
- Linking Domains
- Ranking Keywords
- Spam Score
- Top Pages

Limited queries per day (free).

Quick checks:
- Prospect website DA
- Competitor overview
- Link opportunity quality
- Site health snapshot

Separate product:
- Listing management
- Review monitoring
- Reputation management
- Local rankings

Manage listings across:
- Google Business
- Bing
- Yelp
- Facebook
- Directories

Single dashboard.

Quick checks:
- Rank changes
- New/lost links
- Campaign alerts

Regular analysis:
- Keyword opportunities
- Link prospecting
- On-page improvements

Strategic review:
- Full site audit
- Competitor analysis
- Content planning

Moz Strengths:
+ Domain Authority (industry standard)
+ Beginner-friendly
+ Good documentation
+ On-Page Grader
+ MozBar extension

Weaknesses:
- Smaller link database than Ahrefs
- Less frequent updates
- Fewer advanced features

Good for: Beginners, DA tracking, on-page SEO.

Setup:
☐ Install MozBar
☐ Create campaign
☐ Add keywords
☐ Add competitors

Keyword Research:
☐ Use Keyword Explorer
☐ Check difficulty
☐ Analyze SERP
☐ Export targets

Link Analysis:
☐ Analyze own profile
☐ Check competitors
☐ Find opportunities
☐ Monitor spam score

Technical:
☐ Run site crawl
☐ Fix critical issues
☐ Improve on-page scores
☐ Schedule regular audits

Tracking:
☐ Monitor rankings
☐ Track visibility
☐ Compare competitors
☐ Review monthly trends