Cara Menggunakan SpyFu untuk Competitor Analysis

SpyFu features:
- Competitor keyword research
- PPC competitor analysis
- Backlink analysis
- SERP history
- Ranking tracking

Focus: Competitive intelligence.

Free features:
- Limited searches
- Top 10 results
- Basic data

Paid features:
- Unlimited searches
- Full data access
- Export capability
- Historical data

Steps:
1. Enter competitor domain
2. View overview
3. See organic/paid data
4. Explore sections

Shows:
- Monthly organic clicks
- Monthly organic value
- Monthly PPC clicks
- Monthly PPC budget
- Organic keywords
- Paid keywords

Organic Keywords section:
- All ranking keywords
- Position for each
- Search volume
- Monthly clicks
- Ranking URL

Filter by:
- Position (1-10, 11-20, etc.)
- Search volume
- Clicks estimate
- Keyword difficulty
- Include/exclude terms

Look for:
- Position 11-20 (opportunity)
- High volume, low difficulty
- Keywords you don't rank for
- Keywords with good ROI

Kombat feature:
1. Enter your domain
2. Add competitors
3. See keyword overlap
4. Find gaps

Categories:
- Shared: Both rank
- Missing: They rank, you don't
- Weak: You rank lower
- Strong: You rank higher

Focus on:
- Missing high-volume keywords
- Weak keywords (improve)
- Easy wins (low difficulty)

PPC data:
- Monthly ad budget
- Keywords bidding on
- Ad copy history
- Top ads

If competitor bids:
- Keyword is profitable
- Has commercial intent
- Worth targeting organically

PPC = proven value.

See:
- Ad copy variations
- Landing pages used
- How long running
- Ad changes over time

Backlink section:
- Total backlinks
- Referring domains
- New/lost links
- Top pages by links

Find link prospects:
- Sites linking to competitors
- Not linking to you
- Relevant to your niche

Outreach opportunities.

SERP history shows:
- Who ranked when
- Position changes
- New competitors
- Lost rankings

Monitor:
- Algorithm impact
- Competitor movement
- Market shifts

Steps:
1. Enter your domain
2. Add up to 3 competitors
3. View comparison
4. Analyze gaps

Shows:
- Unique to each site
- Shared keywords
- Overlap areas

Visual keyword gap.

From Kombat:
- Keywords to target
- Content to create
- Opportunities missed

Find related keywords:
1. Enter seed keyword
2. Get related terms
3. See volume/difficulty
4. Build keyword list

SpyFu groups keywords:
- By topic
- By intent
- By competition
- By volume

Helps organize strategy.

Export options:
- CSV download
- PDF reports
- Custom reports
- Scheduled reports

Report includes:
- Domain overview
- Keyword rankings
- Competitor comparison
- Recommendations

1. Identify competitors
2. Run domain analysis
3. Export keyword data
4. Run Kombat comparison
5. Find gaps
6. Prioritize opportunities
7. Create content plan

Monthly tasks:
- Check competitor changes
- Monitor keyword movement
- Track new competitors
- Update strategy

From SpyFu data:
- Topics competitors cover
- Keywords to target
- Content gaps to fill
- High-value opportunities

Use PPC data:
- Find profitable keywords
- See competitor ad copy
- Inform your own ads
- Budget estimation

Pro tips:
- Compare multiple competitors
- Look at historical data
- Export and analyze in sheets
- Focus on actionable data

Use SpyFu for:
- New market entry
- Content planning
- PPC planning
- Competitive monitoring
- Client pitches

Competitor Analysis:
☐ Enter competitor domain
☐ Review organic keywords
☐ Check PPC keywords
☐ Analyze backlinks
☐ Note top pages

Gap Analysis:
☐ Run Kombat comparison
☐ Identify missing keywords
☐ Find weak keywords
☐ Prioritize opportunities

Research:
☐ Export keyword data
☐ Group by topic
☐ Create content plan
☐ Set up tracking

Monitoring:
☐ Regular competitor checks
☐ Track changes
☐ Update strategy