Cara Menggunakan Surfer SEO untuk Content Optimization

Surfer SEO features:
- Content Editor
- SERP Analyzer
- Audit Tool
- Keyword Research
- Content Planner

Data-driven content optimization.

Process:
1. Analyze top ranking pages
2. Extract ranking factors
3. Create content guidelines
4. Score your content
5. Optimize to compete

Steps:
1. Click "Content Editor"
2. Enter target keyword
3. Select location/language
4. Choose competitors to analyze
5. Generate guidelines

Content Score factors:
- Word count
- Keywords/terms used
- Headings structure
- Images
- Paragraph count
- Related questions

Target: 67+ score (good)
        80+ score (excellent)

Surfer shows:
- Main keyword usage
- Related terms to include
- NLP terms
- Questions to answer

Each with target frequency.

SERP Analyzer shows:
- Top ranking pages
- Word count comparison
- Keyword density
- Common terms
- Backlink data
- Page structure

Analyze:
- Average word count
- Common headings
- Keyword usage
- Image count
- Internal/external links
- Loading speed

Find correlations:
- Word count vs ranking
- Keyword density vs ranking
- Backlinks vs ranking
- Page speed vs ranking

Data-driven decisions.

Steps:
1. Enter URL to audit
2. Specify target keyword
3. Surfer analyzes page
4. Get optimization suggestions

Shows:
- Current content score
- Missing terms
- Content gaps
- Structure issues
- Quick wins

Prioritized recommendations.

Common fixes:
- Add missing NLP terms
- Adjust keyword density
- Add/remove content
- Improve headings
- Add images

Surfer Keyword Research:
- Enter seed keyword
- Get related keywords
- See search volume
- SERP similarity score
- Keyword clusters

SERP Similarity:
- Shows if keywords have same intent
- Group similar keywords
- Target multiple with one page

Score 0-100 (higher = more similar)

Content Planner:
1. Enter seed topic
2. Surfer creates content plan
3. Shows topical clusters
4. Suggests articles to write
5. Prioritizes by opportunity

Writing process:
1. Open Content Editor
2. Write content
3. See live score updates
4. Check term usage
5. Adjust as you write

Panel shows:
- Target word count range
- Terms to use (with count)
- Headings to include
- Image recommendations
- NLP suggestions

Tips:
- Don't force keywords
- Natural language first
- Use synonyms/variations
- Cover related topics
- Answer questions

Surfer AI:
- Auto-generate content
- Based on guidelines
- Optimized structure
- Good starting point

Still needs human editing.

Best practices:
1. Generate draft with AI
2. Review and edit heavily
3. Add personal insights
4. Fact-check everything
5. Maintain brand voice

Surfer for Google Docs:
1. Install extension
2. Connect account
3. Open Google Doc
4. Import guidelines
5. Write with live feedback

Surfer WordPress Plugin:
1. Install plugin
2. Connect API
3. Import articles
4. Edit in WordPress
5. See content score

Surfer + Jasper:
- Integrated partnership
- AI writing + SEO data
- Optimized AI content
- Combined workflow

Grow Flow:
- Weekly SEO tasks
- Personalized recommendations
- Content opportunities
- Internal linking suggestions
- Trend alerts

Build topic clusters:
- Pillar content
- Supporting articles
- Internal link structure
- Topical authority plan

1. Research keyword
2. Check SERP Analyzer
3. Open Content Editor
4. Write to guidelines
5. Hit 67+ score
6. Publish

1. Run Content Audit
2. Note missing terms
3. Check word count gap
4. Update content
5. Re-audit
6. Republish

Don't:
- Stuff keywords
- Force every term
- Ignore readability
- Hit 100 score (not necessary)

Natural content > perfect score.

Remember:
- Surfer = data, not rules
- User intent matters
- Quality over quantity
- Not all terms relevant

Before Writing:
☐ Research keyword
☐ Analyze SERP
☐ Open Content Editor
☐ Review guidelines

While Writing:
☐ Cover main topics
☐ Use suggested terms naturally
☐ Follow heading structure
☐ Include images

After Writing:
☐ Check content score
☐ Add missing important terms
☐ Verify readability
☐ Final review

Publishing:
☐ Add to WordPress/CMS
☐ Check live page score
☐ Monitor rankings