Cara Meningkatkan Dwell Time Website untuk SEO

Dwell time = Waktu antara:
1. Click di SERP
2. Return ke SERP

Berbeda dengan:
- Time on page (any source)
- Session duration
- Bounce rate

Google potentially uses dwell time to:
- Assess content quality
- Measure user satisfaction
- Adjust rankings

Long dwell time = content meets needs.
Short dwell time = content disappoints.

Bounce Rate:
- Persentase single-page visits
- Tidak mempertimbangkan waktu
- High bounce bisa bagus (jawaban cepat)

Dwell Time:
- Waktu sebelum return to SERP
- Lebih menunjukkan satisfaction
- Long time = engaged user

Understand intent:
- Informational: Want to learn
- Navigational: Looking for specific site
- Commercial: Researching products
- Transactional: Ready to buy

Content harus match intent.

First paragraph harus:
- Menjawab pertanyaan utama
- Show relevance immediately
- Promise value

Bad opening:
"Sebelum membahas topik ini, mari kita..."

Good opening:
"Cara meningkatkan dwell time adalah
[langsung answer]. Berikut caranya..."

Easy to read structure:
- Clear headings
- Short paragraphs (3-4 sentences)
- Bullet points
- Numbered lists
- Bold key points

Scannable content keeps readers.

Add:
- Relevant images
- Infographics
- Charts/graphs
- Screenshots
- Videos

Break up text, add value.

Strategic linking:
- Related articles
- Deep dives on topics
- Resource pages

Keep users on site longer.

Video embedding:
- Explains complex topics
- Increases time on page
- More engaging

Even short videos help.

Options:
- Calculators
- Quizzes
- Tools
- Surveys
- Expandable sections

Engagement = longer dwell time.

Benefits:
- More comprehensive
- Takes longer to read
- Covers more keywords
- Higher perceived value

But: Only if adds value.
Not: Padding for length.

<nav class="toc">
  <h2>Table of Contents</h2>
  <ul>
    <li><a href="#section-1">Section 1</a></li>
    <li><a href="#section-2">Section 2</a></li>
    <li><a href="#section-3">Section 3</a></li>
  </ul>
</nav>

Benefits: - Shows content scope - Easy navigation - Encourages full read

Engage readers with:
- Case studies
- Real examples
- Personal experiences
- Step-by-step journeys

Stories keep attention.

Highlight key answers:
+---------------------------+
| Quick Answer:             |
| [Direct answer here]      |
+---------------------------+

Then expand with details.
Gives instant value + encourages reading more.

Slow loading = high abandonment

Target:
- LCP < 2.5 seconds
- First meaningful content fast
- No layout shifts

Fast load = users stay.

Mobile must:
- Load fast
- Easy to read
- Touch-friendly
- No pop-ups blocking

60%+ traffic is mobile.

Design principles:
- Adequate whitespace
- Readable fonts (16px+)
- Good contrast
- No intrusive ads
- Clear CTAs

Easy to read = longer stays.

Avoid:
- Immediate pop-ups
- Full-screen interstitials
- Multiple overlays

Use delayed, subtle CTAs.

Encourage comments:
- Ask questions at end
- Respond to comments
- Build community

Comments = return visits.

Offer downloads:
- Checklists
- Templates
- PDFs
- Tools

Value exchange keeps interest.

Reveal content progressively:
- Click to expand
- "Read more" sections
- Tabbed content

Creates interaction.

Offer audio option:
- Podcast-style reading
- Background listening
- Accessibility benefit

Multiple consumption methods.

Closest metrics:
- Average Time on Page
- Session Duration
- Engagement Rate (GA4)

GA4 "Engaged sessions" is helpful.

Events to track:
- scroll (depth)
- page_view
- engagement_time

Create segments:
- High engagement users
- Quick bounces

Tools:
- Hotjar
- Microsoft Clarity (free)
- Crazy Egg

See:
- Scroll depth
- Click patterns
- Attention areas

GA4 → Pages and screens
Filter:
- Low time on page
- High exit rate
- Low engagement

These need improvement.

For each low performer:
1. Check search intent match
2. Improve opening
3. Add visuals
4. Better structure
5. Add internal links
6. Update content

Re-measure after changes.

1. Clickbait titles that don't deliver
2. Thin content that doesn't satisfy
3. Slow loading pages
4. Intrusive interstitials
5. Poor mobile experience
6. Burying the answer
7. Too many ads

Problem:
User clicks → lands → immediately returns

Causes:
- Content doesn't match intent
- Poor user experience
- Wrong audience targeting

Fix: Better intent matching.

Content:
☐ Match search intent
☐ Strong opening hook
☐ Clear structure
☐ Comprehensive coverage
☐ Visual elements

UX:
☐ Fast page speed
☐ Mobile optimized
☐ Clean design
☐ Minimal pop-ups
☐ Easy navigation

Engagement:
☐ Internal links
☐ Multimedia content
☐ Interactive elements
☐ Comments enabled

Measurement:
☐ Track time on page
☐ Monitor engagement rate
☐ Use heatmaps
☐ Audit low performers