Cara Optimasi untuk AI Overview (SGE)

AI Overview:
- AI-generated summaries
- Appears above results
- Synthesizes multiple sources
- Includes source links
- Rolling out globally

Changes:
- Less clicks to websites
- Different visibility model
- Content still important
- Sources get cited
- New optimization needed

Google AI selects based on:
- Relevance to query
- Content quality
- Authority signals
- Clarity of information
- Structured data

Sources shown:
- Links below AI answer
- "From the web" section
- Multiple sources cited
- Authority-based selection

Critical factors:
- Experience (first-hand)
- Expertise (knowledge)
- Authoritativeness (recognition)
- Trustworthiness (accuracy)

AI prioritizes trusted sources.

Content format:
- Direct answers first
- Clear explanations
- Well-structured
- Easy to extract

Thorough content:
- Cover topic fully
- Answer related questions
- Multiple perspectives
- Supporting details

<h2>What is [topic]?</h2>
<p>[Topic] is [clear definition]. [Brief explanation]. [Key details].</p>

Direct answers help AI extraction.

<h2>Benefits of [Topic]</h2>
<ul>
  <li><strong>Benefit 1:</strong> Explanation</li>
  <li><strong>Benefit 2:</strong> Explanation</li>
  <li><strong>Benefit 3:</strong> Explanation</li>
</ul>

Lists are easily parsed.

Include definitions:
"X is a [category] that [description].
It is used for [purpose] and works by
[mechanism]."

Clear, extractable definitions.

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Complete Guide to [Topic]",
  "description": "Clear description",
  "author": {
    "@type": "Person",
    "name": "Expert Name",
    "url": "https://example.com/author/"
  },
  "datePublished": "2026-01-07",
  "dateModified": "2026-01-07"
}

{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Common question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Direct, comprehensive answer."
      }
    }
  ]
}

{
  "@type": "HowTo",
  "name": "How to [Action]",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Step 1",
      "text": "Instruction"
    }
  ]
}

AI values:
- Original research
- Unique insights
- First-hand experience
- New perspectives

Not rehashed content.

Ensure:
- Fact-checked information
- Cited sources
- Updated data
- Corrections made

Provide:
- Comprehensive coverage
- Expert analysis
- Supporting evidence
- Real examples

Establish authority:
- Author pages
- Credentials displayed
- Published works linked
- Social proof
- Industry recognition

{
  "@type": "Person",
  "name": "Author Name",
  "jobTitle": "SEO Expert",
  "worksFor": {
    "@type": "Organization",
    "name": "Company"
  },
  "sameAs": ["https://twitter.com/author", "https://linkedin.com/in/author"]
}

Best optimized:
- What is questions
- How to guides
- Explanations
- Comparisons

AI Overview common here.

Some AI presence:
- Product comparisons
- Best X for Y
- Reviews/ratings
- Buying guides

Less AI Overview:
- Buy/purchase intent
- Specific products
- Local services

Still shows traditional results.

Structure:
- Clear introduction
- Organized sections
- Step-by-step where relevant
- FAQ section
- Summary

Include:
- Professional insights
- Data-backed claims
- Industry experience
- Unique perspective

Format:
- Clear steps
- Visual aids
- Troubleshooting
- Pro tips
- Common mistakes

Monitor by:
- Search target keywords
- Note AI Overview presence
- See if you're cited
- Track changes

New tools appearing:
- AI Overview trackers
- Citation monitors
- SERP feature tracking

Ecosystem still developing.

Still important:
- Keyword optimization
- Technical SEO
- Link building
- Content quality

Foundation still matters.

Layer on:
- Clearer structure
- Better E-E-A-T
- More comprehensive content
- Better schema markup

Reduce dependency:
- Build email list
- Social media presence
- Direct traffic
- Referral traffic

Don't rely only on Google.

Expect:
- More AI features
- Changing formats
- New citation models
- Evolving optimization

Prepare by:
- Following updates
- Testing strategies
- Monitoring results
- Quick adaptation

Content Quality:
☐ Clear, direct answers
☐ Comprehensive coverage
☐ Expert-level depth
☐ Original insights
☐ Accurate information

Structure:
☐ Question-answer format
☐ Organized sections
☐ Lists where appropriate
☐ Clear definitions
☐ Summary sections

Technical:
☐ Schema markup
☐ Author information
☐ Fast loading
☐ Mobile-friendly

E-E-A-T:
☐ Author credentials
☐ Site authority
☐ Trust signals
☐ Experience shown

Monitoring:
☐ Track AI Overview presence
☐ Monitor citations
☐ Test different formats
☐ Adapt based on results