Cara Optimasi Blog untuk Adsense dan SEO

SEO delivers:
- Free, sustainable traffic
- Targeted visitors
- High-intent audience
- Consistent revenue

Tanpa traffic = tidak ada ad impressions.

Not all traffic equal:
- Organic search = highest value
- High intent = more ad engagement
- Relevant audience = better RPM

Quality over quantity.

Some niches pay more:
- Finance (insurance, loans, credit)
- Legal (lawyers, attorneys)
- Business services
- Tech/Software
- Health (treatment, medical)
- Real estate

Research CPC before choosing niche.

Tools:
1. Google Keyword Planner (shows bid)
2. Ubersuggest (CPC column)
3. SEMrush (CPC data)

Look for: High CPC + Decent volume.

Better targeting:
"best credit cards for bad credit"
vs
"credit cards"

Long-tail = specific intent = better ads.

Balance content types:

Informational (60%):
- How-to guides
- Tutorials
- Explanations

Commercial (40%):
- Reviews
- Comparisons
- "Best" lists

Both work with Adsense.

For Adsense:
- Longer content = more ad slots
- 1,500-3,000 words ideal
- More scroll = more ad views
- But: quality over length

Don't pad content for ads.

Consistent publishing:
- More pages = more ad inventory
- Fresh content = return visitors
- Regular updates = crawl frequency
- Authority building over time

One ad above fold:
- First ad has highest viewability
- Don't overdo it
- User experience matters
- Google penalizes excessive above-fold ads

In-content ads:
- After first paragraph
- Between sections
- Natural reading breaks
- Not disrupting flow

Google guidelines:
- Content should exceed ads
- No more than 3 ads per screen (mobile)
- Don't put ads where users will accidentally click

User experience first.

Use Auto ads or responsive:
- Adapts to device
- Better mobile experience
- Google optimizes placement

Manual fine-tuning if needed.

Ads slow down site:
- Script loading
- Third-party resources
- Render blocking

Mitigate:
- Lazy load ads
- Limit ad count
- Optimize other elements

Ads can hurt:
- LCP (slow ad loading)
- CLS (layout shifts from ads)
- INP (ad interaction delays)

Solutions:
- Reserve ad space (prevents CLS)
- Lazy load below-fold ads
- Use modern ad formats

/* Reserve space for ads */
.ad-container {
  min-height: 250px; /* Match expected ad height */
  background: #f0f0f0;
}

Prevents layout shift when ad loads.

Mobile optimization:
- Don't overlap content
- Appropriate ad sizes
- Easy content access
- No sticky ads blocking content

High RPM content types:
1. Product reviews
2. Comparison posts
3. How-to guides
4. Tool/resource lists
5. Troubleshooting guides
6. Buying guides

Long-term traffic:
- Doesn't expire
- Consistent searches
- Easy to update
- Compounds over time

Example: "How to reset iPhone"
vs "iPhone 14 launch date"

Diversify traffic:
- Organic search (primary)
- Pinterest (high RPM for some niches)
- Social media
- Email list
- Direct traffic

Don't rely on one source.

Required file:
google.com, pub-XXXXXXXXXXXXXXXX, DIRECT, f08c47fec0942fa0

Place in root:
yoursite.com/ads.txt

Prevents ad fraud.

// Load ads when visible
const observer = new IntersectionObserver((entries) => {
  entries.forEach(entry => {
    if (entry.isIntersecting) {
      // Load ad
      loadAd(entry.target);
      observer.unobserve(entry.target);
    }
  });
});

Improves page speed.

Auto Ads:
+ Easy setup
+ Google optimizes
- Less control
- Can be intrusive

Manual:
+ Full control
+ Strategic placement
- More work
- May miss opportunities

Test both for your site.

Avoid:
- Adult content
- Violence
- Hate speech
- Illegal content
- Copyrighted content
- Clickbait

Policy violation = account ban.

Never:
- Click own ads
- Ask others to click
- Use bots/automation
- Place ads near misleading content

Google detects and bans.

Ensure:
- Legitimate traffic sources
- No paid traffic to ad pages
- No traffic exchanges
- No misleading referrals

Track:
- Page RPM (revenue per 1000 page views)
- CTR (click-through rate)
- CPC (cost per click)
- Viewability
- Page views

Balance all metrics.

A/B test:
- Ad placements
- Ad sizes
- Number of ads
- Ad types

Adsense has built-in experiments.

Link GA with Adsense:
- See revenue by page
- Find top earners
- Optimize high-traffic pages
- Double down on what works

SEO:
☐ Keyword research (high CPC focus)
☐ On-page optimization
☐ Internal linking
☐ Page speed optimization
☐ Mobile-friendly

Adsense Setup:
☐ ads.txt file
☐ Responsive ad units
☐ Strategic placements
☐ CLS prevention
☐ Lazy loading

Content:
☐ Mix of content types
☐ Evergreen focus
☐ Regular publishing
☐ Quality over quantity

Monitoring:
☐ Track RPM by page
☐ Monitor policy status
☐ A/B test placements
☐ Review monthly performance