Cara Optimasi Blog Archive Pages

Archive types:
- Category archives
- Tag archives
- Author archives
- Date archives
- Custom taxonomy

High value:
- Category pages (usually)
- Some tag pages

Lower value:
- Date archives
- Author archives (small sites)
- Most tag pages

Category pages:
- Topic organization
- Internal link hubs
- Target broad keywords
- User navigation

Add unique content:
<h1>Category Name</h1>
<p>
  Introduction text describing
  what this category covers.
  200-500 words of unique content.
</p>

<!-- Post listings below -->

Category titles:
"[Category Name] - Articles & Guides | [Site]"
"All About [Category] | [Site Name]"

Unique per category.

{
  "@context": "https://schema.org",
  "@type": "CollectionPage",
  "name": "Category Name",
  "description": "Articles about...",
  "url": "https://example.com/category/",
  "mainEntity": {
    "@type": "ItemList",
    "numberOfItems": 25
  }
}

Consider:
- Search volume
- Number of posts
- User value
- Content overlap

Index tags that:
- Have search volume
- Multiple quality posts
- Unique from categories
- Serve user need

Noindex tags that:
- Have 1-2 posts
- Duplicate categories
- No search value
- Too specific

Clean up tags:
- Merge similar tags
- Delete unused tags
- Limit new tags
- Create tag strategy

Date archives:
- Rarely searched
- No unique content
- Thin pages
- Better to noindex

<!-- For date archives -->
<meta name="robots" content="noindex, follow" />

<!-- Or in WordPress -->
// Yoast/Rank Math: Disable date archives

If small site:
- Usually noindex
- Redundant content
- Better on about page

If large/multi-author:
- Index author archives
- Add author bio
- Show author expertise
- Include author schema

Good:
/category/seo/
/tag/keyword-research/

Avoid:
/category.php?cat=1
/?cat=1

Paginated archives:
/category/seo/
/category/seo/page/2/
/category/seo/page/3/

Or infinite scroll (careful).

Before posts:
- Category description
- Key topic overview
- Featured post (optional)
- Subcategories (if any)

After posts:
- Extended description
- FAQ section
- Related categories
- Call to action

Recommendations:
- Minimum: 200 words
- Better: 500+ words
- Include naturally
- User-focused

Link from:
- Navigation menu
- Footer
- Sidebar widgets
- Related posts
- Content mentions

Archive pages link to:
- Individual posts
- Subcategories
- Related categories
- Pillar content

<!-- Main category page -->
<link rel="canonical" href="https://example.com/category/seo/" />

<!-- Paginated page -->
<link rel="canonical" href="https://example.com/category/seo/page/2/" />

Self-referencing canonicals.

No more rel=prev/next needed.

Modern approach:
- Self-canonical each page
- Or view all option
- Don't noindex paginated

// In category template
<?php if (is_category()) : ?>
  <h1><?php single_cat_title(); ?></h1>
  <?php echo category_description(); ?>
<?php endif; ?>

Add descriptions in category edit.

Plugin settings:
- Index categories: Yes
- Index tags: Selective
- Index date archives: No
- Index author archives: Depends

In Analytics:
- Filter by archive URLs
- Check traffic
- Monitor rankings
- Measure engagement

GSC data:
- Archive page impressions
- Clicks
- Average position
- Index status

Don'ts:
- No content on archive
- Duplicate category/tag
- Too many thin tags
- Index everything
- Ignore archives completely

Problem:
Too many low-value pages indexed
= Crawl budget waste
= Quality dilution
= Potential penalties

Categories:
☐ Unique descriptions
☐ Optimized titles
☐ Schema markup
☐ Internal links
☐ Clean URLs

Tags:
☐ Audit existing tags
☐ Consolidate similar
☐ Noindex low-value
☐ Index valuable ones
☐ Delete unused

Date/Author:
☐ Evaluate need
☐ Usually noindex
☐ Redirect if removing
☐ Exception for large sites

Technical:
☐ Canonical tags correct
☐ Pagination handled
☐ Robots directives set
☐ Sitemap inclusion

Content:
☐ Description content
☐ Above-fold content
☐ Keyword targeting
☐ User-focused