Cara Optimasi Google Business Profile untuk Local SEO

Formerly: Google My Business (GMB)
Purpose: Manage business presence on Google
Shows in: Search results, Maps, Local pack
Cost: Free

Benefits:
✓ Appear in local pack (top 3)
✓ Show on Google Maps
✓ Display business info
✓ Collect reviews
✓ Post updates
✓ Free traffic
✓ Customer interaction

1. Go to business.google.com
2. Sign in with Google account
3. Search for your business
4. If exists: Claim it
5. If not: Create new

Verification methods:
- Postcard (most common)
- Phone call
- Email
- Instant (some)
- Video verification

Postcard:
- Takes 5-14 days
- Contains PIN code
- Enter PIN to verify

Required info:
- Business name (exact)
- Address
- Phone number
- Website
- Category
- Hours
- Description

Fill out 100%:
☐ Business name
☐ Primary category
☐ Secondary categories
☐ Address
☐ Service area (if applicable)
☐ Phone number
☐ Website URL
☐ Hours (regular + special)
☐ Description (750 chars)
☐ Services/products
☐ Attributes

Primary category:
- Most accurate for business
- Specific > general
- "Plumber" not "Home Services"

Secondary categories:
- Add all relevant
- Up to 9 additional
- Be accurate

Tips:
- Include keywords naturally
- Describe what you do
- Mention service area
- Unique selling points
- Call to action

Example:
"Jasa SEO profesional di Jakarta dengan pengalaman
10+ tahun. Kami membantu UMKM meningkatkan traffic
organik dan ranking Google. Layanan meliputi SEO audit,
on-page optimization, dan link building. Konsultasi gratis!"

Photo types:
- Logo
- Cover photo
- Interior photos
- Exterior photos
- Team photos
- Product/service photos

Tips:
- High resolution
- Well-lit
- Professional looking
- Update regularly
- Geo-tag if possible

Getting reviews:
- Ask satisfied customers
- Send follow-up email
- Add review link to website
- QR code in store

Responding to reviews:
- Respond to ALL reviews
- Thank positive reviewers
- Address negative professionally
- Be timely

Post types:
- Updates (news)
- Events
- Offers
- Products

Frequency:
- At least weekly
- More for active businesses
- Keep fresh and relevant

Strategy:
1. Seed with common questions
2. Answer your own questions
3. Monitor for new questions
4. Respond quickly
5. Mark helpful answers

For each product/service:
- Name
- Description
- Price (optional)
- Photo
- Link to website page

NAP = Name, Address, Phone

CRITICAL: Must be consistent across:
- Google Business Profile
- Website
- Social media
- Directories
- Citations

Example:
Correct: "Jasa SEO Jakarta"
Wrong variations:
- "Jasa SEO Jakarta Inc"
- "SEO Jakarta"
- "Jasa SEO Jakarta Indonesia"

Submit to directories:
- Google Business Profile
- Bing Places
- Apple Maps
- Yelp
- Yellow Pages Indonesia
- Industry directories

Ensure NAP consistent everywhere.

Monitor metrics:
- Profile views
- Search queries
- Customer actions
- Direction requests
- Phone calls
- Website clicks
- Photo views

Use data to:
- Understand customers
- Optimize profile
- Track performance

❌ Incomplete profile
❌ Wrong category
❌ Inconsistent NAP
❌ No photos
❌ Ignoring reviews
❌ No posts/updates
❌ Keyword stuffing in name
❌ Multiple listings for one location

Setup:
☐ Claim/create profile
☐ Verify business
☐ Complete all fields

Optimization:
☐ Right categories selected
☐ Compelling description
☐ High-quality photos
☐ NAP consistent
☐ Hours updated
☐ Products/services added

Ongoing:
☐ Respond to reviews
☐ Post updates weekly
☐ Answer Q&A
☐ Add new photos
☐ Monitor insights