Salin dan Bagikan

Cara Optimasi untuk Google Discover

Google Discover adalah feed personalisasi yang menampilkan content ke user tanpa mereka harus search. Potensi traffic besar jika content Anda masuk Discover.

Apa Itu Google Discover?

Overview

Google Discover:
- Personalized content feed
- Appears on Google app
- Mobile home screen
- Chrome new tab (mobile)

Algorithm-based recommendations.

Traffic Potential

Discover characteristics:
- Can bring massive traffic
- Traffic spikes (viral potential)
- Short-lived vs evergreen
- Unpredictable

Discover Requirements

Basic Eligibility

Requirements:
1. Indexed in Google
2. Google News policies compliant
3. High-quality content
4. Large images (min 1200px wide)
5. Not blocked by robots.txt

Content Guidelines

Content must be:
- Original
- Informative or entertaining
- Fresh/timely OR evergreen
- Visually appealing
- Mobile-friendly

Image Requirements

Size Requirements

/* Minimum image specs */
Image width: 1200px minimum
Aspect ratio: 16:9 or wider preferred
Format: WebP, JPEG, PNG

<meta name="robots" content="max-image-preview:large">

Implementation

<head>
  <!-- Allow large image preview -->
  <meta name="robots" content="max-image-preview:large" />
</head>

<article>
  <!-- Featured image -->
  <img
    src="featured.jpg"
    width="1200"
    height="675"
    alt="Descriptive alt text"
  />
</article>

High-quality, relevant images.

Image Best Practices

Tips:
- Use original images
- Avoid logos as featured
- Relevant to content
- Eye-catching thumbnails
- Avoid misleading images

Content Optimization

Topics That Work

Discover-friendly topics:
1. Trending news
2. How-to guides
3. Evergreen content
4. Entertainment
5. Sports updates
6. Tech news
7. Lifestyle content

Headlines

Effective headlines:
- Intriguing but accurate
- Not clickbait
- Clear topic indication
- Emotional triggers (appropriate)

Bad headlines:
- "You won't believe..."
- Misleading claims
- Pure clickbait

Content Quality

Focus on:
- Depth and accuracy
- Expert insights
- Original reporting
- Engaging writing
- Visual content

E-E-A-T signals important.

Technical Setup

Meta Tags

<head>
  <!-- Allow indexing -->
  <meta
    name="robots"
    content="index, follow,
    max-image-preview:large, max-snippet:-1"
  />

  <!-- Open Graph for images -->
  <meta property="og:image" content="/image.jpg" />
  <meta property="og:image:width" content="1200" />
  <meta property="og:image:height" content="675" />
</head>

Structured Data

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "image": [
    "https://example.com/image-16x9.jpg",
    "https://example.com/image-4x3.jpg",
    "https://example.com/image-1x1.jpg"
  ],
  "datePublished": "2026-01-07",
  "dateModified": "2026-01-07",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://example.com/author/"
  }
}

Multiple Image Sizes

"image": [
  {
    "@type": "ImageObject",
    "url": "https://example.com/image.jpg",
    "width": 1200,
    "height": 675
  }
]

Provide multiple aspect ratios if possible.

Building Authority

E-E-A-T Signals

Experience:
- First-hand knowledge
- Personal insights
- Case studies

Expertise:
- Author credentials
- Accurate information
- In-depth coverage

Authority:
- Backlinks
- Brand recognition
- Industry mentions

Trust:
- Secure site
- Contact info
- Accurate claims

Author Pages

Author page elements:
- Bio and credentials
- Social links
- Author's articles
- Profile image
- Areas of expertise

Content Types for Discover

News Content

Fresh news:
- Breaking stories
- Current events
- Trending topics
- Quick turnaround

Traffic spike then drops.

Evergreen Content

Evergreen topics:
- How-to guides
- Product reviews
- Timeless advice
- Reference content

Slower but sustained traffic.

Visual Content

Visual-heavy content:
- Photo galleries
- Infographics
- Web stories
- Video content

High engagement potential.

Web Stories

What Are Web Stories?

Web Stories:
- Full-screen visual format
- Swipe-through experience
- AMP-based
- Prominent in Discover

Great for visual content.

Creating Web Stories

<!DOCTYPE html>
<html amp lang="en">
  <head>
    <meta charset="utf-8" />
    <script async src="https://cdn.ampproject.org/v0.js"></script>
    <script
      async
      custom-element="amp-story"
      src="https://cdn.ampproject.org/v0/amp-story-1.0.js"
    ></script>
    <title>Story Title</title>
    <link rel="canonical" href="story.html" />
    <meta
      name="viewport"
      content="width=device-width,minimum-scale=1,initial-scale=1"
    />
  </head>
  <body>
    <amp-story
      standalone
      title="Story Title"
      publisher="Publisher Name"
      publisher-logo-src="logo.png"
      poster-portrait-src="poster.jpg"
    >
      <amp-story-page id="page1">
        <amp-story-grid-layer template="fill">
          <amp-img
            src="image1.jpg"
            width="720"
            height="1280"
            layout="responsive"
          >
          </amp-img>
        </amp-story-grid-layer>
        <amp-story-grid-layer template="vertical">
          <h1>Title Text</h1>
        </amp-story-grid-layer>
      </amp-story-page>
    </amp-story>
  </body>
</html>

Monitoring Discover Traffic

Google Search Console

GSC → Performance → Discover tab

Metrics:
- Clicks
- Impressions
- CTR
- Top pages in Discover

Analyzing Performance

Look for:
- Which content appears
- Traffic patterns
- CTR by content type
- Timing patterns

Common Mistakes

Avoid These

Don'ts:
- Clickbait headlines
- Misleading images
- Low-quality content
- Thin articles
- Policy violations

Policy Violations

Against policies:
- Sexually explicit
- Dangerous content
- Deceptive practices
- Hate content
- Medical misinformation

Discover Optimization Checklist

Images:
☐ 1200px wide minimum
☐ High quality
☐ Relevant to content
☐ max-image-preview:large set

Content:
☐ High-quality writing
☐ Original content
☐ Engaging headlines
☐ E-E-A-T signals

Technical:
☐ Mobile-friendly
☐ Fast loading
☐ Structured data
☐ Proper indexing

Authority:
☐ Author pages
☐ About page
☐ Contact info
☐ Brand consistency

Kesimpulan

Google Discover bisa bawa traffic besar tapi unpredictable. Focus pada high-quality content, large images, dan E-E-A-T signals. Monitor di GSC dan terus improve content quality.