Cara Optimasi untuk Google News

Google News:
- News aggregation platform
- Algorithmically curated
- Desktop and mobile app
- news.google.com
- Top Stories in SERP

Benefits:
- Massive traffic spikes
- Brand visibility
- Authority building
- Trending topics
- Repeat visitors

Content requirements:
- Original reporting
- Timely/newsworthy
- Journalistic standards
- Multiple writers/sources
- Clear authorship

Technical needs:
- News sitemap
- Article schema
- Fast loading
- Mobile-friendly
- Clear URLs

Steps:
1. Go to publishercenter.google.com
2. Add publication
3. Submit details
4. Verify ownership
5. Configure sections

Configure:
- Publication name
- Website URL
- Primary language
- Contact information
- Publishing location

Add sections:
- News categories
- Section URLs
- Section labels
- Access settings

Content must be:
- Original (not syndicated)
- Newsworthy
- Well-researched
- Factual
- Timely

Required policies:
- Authorship transparency
- Correction policy
- Advertising disclosure
- Editorial independence

Don't:
- Clickbait headlines
- Misleading content
- Hate speech
- Fake news
- Copyright violations

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://example.com/article-url/</loc>
    <news:news>
      <news:publication>
        <news:name>Publication Name</news:name>
        <news:language>id</news:language>
      </news:publication>
      <news:publication_date>2026-01-07T08:00:00+07:00</news:publication_date>
      <news:title>Article Title</news:title>
    </news:news>
  </url>
</urlset>

{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "headline": "Article Headline",
  "image": "https://example.com/image.jpg",
  "datePublished": "2026-01-07T08:00:00+07:00",
  "dateModified": "2026-01-07T10:00:00+07:00",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://example.com/author/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Publication Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  }
}

Good news URLs:
/berita/judul-artikel/
/2026/01/07/judul-artikel/

Clean, descriptive URLs.

News headlines:
- Accurate
- Clear
- No clickbait
- Under 110 characters
- Include key facts

Standard structure:
- Clear headline
- Author byline
- Publication date
- Lead paragraph (5 W's)
- Body content
- Sources cited

Timing matters:
- Publish breaking news fast
- Update with new info
- Show modification dates
- Regular publishing schedule

Create author pages:
- Bio
- Credentials
- Articles written
- Contact info
- Social links

{
  "@type": "Person",
  "name": "Reporter Name",
  "jobTitle": "Senior Reporter",
  "worksFor": {
    "@type": "Organization",
    "name": "Publication"
  },
  "sameAs": ["https://twitter.com/reporter"]
}

Requirements:
- High quality
- Relevant to story
- Minimum 1200px wide
- Proper captions
- Credit/attribution

<figure>
  <img
    src="news-image.jpg"
    width="1200"
    height="675"
    alt="Descriptive alt text"
  />
  <figcaption>Caption describing image. Credit: Photographer Name</figcaption>
</figure>

News sites need:
- Fast loading (critical)
- AMP consideration
- CDN usage
- Optimized images
- Minimal JavaScript

Mobile priority:
- Responsive design
- Touch-friendly
- Readable text
- Fast mobile loading

Track:
- Impressions
- Click-through rate
- Top articles
- Content performance

GSC monitoring:
- News performance
- Discover traffic
- Indexing status
- Errors

Requirements:
- Fresh content
- Newsworthy topic
- Strong authority
- Technical compliance
- Quality content

Compete with:
- Major publishers
- Breaking news
- Trending topics

Quality and speed matter.

Common problems:
- Not newsworthy
- Low quality
- Technical issues
- Policy violations
- Aggregation only

If rejected:
- Review guidelines
- Improve content quality
- Fix technical issues
- Resubmit

Maintain:
- Fact-checking
- Multiple sources
- Balanced reporting
- Corrections policy
- Editorial guidelines

Consistency:
- Daily/regular updates
- Consistent quality
- Multiple writers
- Various topics

Setup:
☐ Register in Publisher Center
☐ Verify ownership
☐ Configure sections
☐ Submit publication

Technical:
☐ News sitemap
☐ NewsArticle schema
☐ Fast page speed
☐ Mobile-friendly
☐ Clean URLs

Content:
☐ Original reporting
☐ Clear authorship
☐ Publication dates
☐ Quality standards

Images:
☐ High-resolution
☐ Relevant to story
☐ Proper captions
☐ Alt text

Policies:
☐ Editorial policy page
☐ Correction policy
☐ Contact information
☐ About page

Monitoring:
☐ Publisher Center stats
☐ GSC performance
☐ Traffic analysis
☐ Indexing status