Cara Optimasi Landing Page untuk SEO

Landing Page:
- Satu fokus/CTA
- Conversion-oriented
- Specific audience
- Often campaign-based

Regular Page:
- Navigation to other pages
- Information-oriented
- General audience
- Permanent content

Good for SEO:
- Service pages
- Product pages
- Location pages
- Evergreen campaigns

Not ideal for SEO:
- Short-term campaigns
- PPC-only pages
- Test pages

Ideal keywords:
- Commercial intent
- Specific to offering
- Reasonable competition
- Sufficient volume

Example:
"jasa seo jakarta" vs "seo" (terlalu broad)

Main keyword: "jasa pembuatan website"
Long-tail variations:
- jasa pembuatan website company profile
- jasa pembuatan website toko online
- jasa pembuatan website murah jakarta

Target multiple in one page.

<title>Jasa Pembuatan Website Professional | Brand Name</title>

Best practices: - Primary keyword di awal - Brand name di akhir - 50-60 karakter
- Compelling for clicks

<meta
  name="description"
  content="Jasa pembuatan website
professional untuk bisnis Anda. Design modern, responsive,
dan SEO friendly. Konsultasi gratis. Hubungi kami sekarang!"
/>

Include: - Primary keyword - Value proposition - Call to action - 150-160
karakter

<h1>Jasa Pembuatan Website Professional untuk Bisnis</h1>

Rules: - Satu H1 per page - Include primary keyword - Clear dan descriptive -
Match user intent

<h1>Jasa Pembuatan Website Professional</h1>

<h2>Layanan Website Kami</h2>
<h3>Website Company Profile</h3>
<h3>Website Toko Online</h3>
<h3>Website Custom</h3>

<h2>Mengapa Pilih Kami</h2>
<h3>Team Berpengalaman</h3>
<h3>Harga Kompetitif</h3>

<h2>Portofolio</h2>

<h2>Testimoni Klien</h2>

<h2>FAQ</h2>

Content elements:
- Clear value proposition
- Benefits, not features
- Social proof
- Trust signals
- FAQ section
- Clear CTA

Keyword usage:
- Primary keyword: 3-5x
- Variations: naturally
- LSI keywords: related terms

Must include:
1. Compelling headline (H1)
2. Subheadline with benefit
3. Hero image/video
4. Primary CTA button

User harus langsung paham:
- Apa yang ditawarkan
- Apa benefitnya
- Apa next step

1. Hero section + CTA
2. Problem/pain points
3. Solution (your offering)
4. Features/benefits
5. Social proof (testimonials)
6. Portfolio/case studies
7. FAQ
8. Final CTA

Include:
- Contact information
- Trust badges
- Links to privacy/terms
- Social media
- Secondary navigation

Critical for landing pages:
- LCP < 2.5 seconds
- FID/INP < 100ms
- CLS < 0.1

Tools:
- PageSpeed Insights
- GTmetrix
- WebPageTest

Requirements:
- Responsive design
- Touch-friendly buttons
- Readable text (no zoom)
- Fast load time
- Easy form filling

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Jasa Pembuatan Website",
  "provider": {
    "@type": "Organization",
    "name": "Brand Name"
  },
  "description": "Jasa pembuatan website professional...",
  "areaServed": "Indonesia"
}

Good:
/jasa-pembuatan-website/
/website-development-services/

Bad:
/services/service-1/
/landing-page-2024/

Descriptive dan keyword-rich.

Effective headlines:
- Address pain point
- Promise benefit
- Create urgency
- Be specific

Example:
"Dapatkan Website Professional dalam 14 Hari
atau Uang Kembali"

Include:
- Client logos
- Testimonials with photos
- Case studies
- Certifications
- Media mentions
- Years in business
- Number of clients

<div class="testimonial">
  <blockquote>
    "Website baru kami meningkatkan leads 300% dalam 3 bulan pertama."
  </blockquote>
  <cite>
    <img src="client-photo.jpg" alt="Nama Client" />
    <span>Nama Client, Jabatan, PT Company</span>
  </cite>
</div>

Include FAQ because:
- Targets long-tail keywords
- Answers objections
- Rich snippet potential
- Reduces bounce rate

Add FAQ schema markup.

<button class="cta-primary">Konsultasi Gratis Sekarang</button>

Best practices: - Action-oriented text - Contrasting color - Above the fold -
Repeated throughout page

Locations:
1. After hero section
2. After benefits section
3. After testimonials
4. Floating/sticky (optional)
5. Final section before footer

Don't overdo it.

<form>
  <input type="text" placeholder="Nama Anda" required />
  <input type="tel" placeholder="No. WhatsApp" required />
  <input type="email" placeholder="Email" />
  <textarea placeholder="Kebutuhan Anda"></textarea>
  <button type="submit">Kirim Sekarang</button>
</form>

Tips: - Minimal fields - Clear labels - Mobile-friendly - Fast submission

Link to landing page from:
- Homepage
- Blog posts (relevant)
- Service overview pages
- Footer navigation

Link from landing page to:
- Related services
- Case studies
- Blog content

Setup:
- Google Analytics 4
- Conversion goals
- Event tracking
- Heatmaps (Hotjar)

Track:
- Page views
- Time on page
- Form submissions
- CTA clicks
- Scroll depth

Test elements:
- Headlines
- CTA text/color
- Form length
- Social proof placement
- Image vs video

Use: Google Optimize, VWO, etc.

SEO:
☐ Target keyword in title
☐ Target keyword in H1
☐ Optimized meta description
☐ Proper heading hierarchy
☐ Keyword-rich content
☐ Schema markup
☐ Clean URL

Technical:
☐ Fast page speed
☐ Mobile responsive
☐ SSL certificate
☐ No broken elements
☐ Proper canonicalization

Content:
☐ Clear value proposition
☐ Benefits highlighted
☐ Social proof included
☐ FAQ section
☐ Multiple CTAs

Conversion:
☐ Clear CTA above fold
☐ Simple form
☐ Trust signals visible
☐ Mobile-friendly forms
☐ Thank you page setup