Cara Optimasi SEO untuk WordPress Multisite Network

Features:
- Single WP installation
- Multiple websites
- Shared plugins/themes
- Centralized management

Types:
1. Subdirectories: example.com/site1/
2. Subdomains: site1.example.com
3. Domain mapping: site1.com

Each has SEO implications.

SEO considerations:
Pros:
- Shares domain authority
- Single domain to manage
- Easier link building

Cons:
- Can't geo-target individual
- All sites share reputation
- One penalty affects all

SEO considerations:
Pros:
- Can geo-target per subdomain
- Somewhat isolated
- Separate GSC properties

Cons:
- Less authority sharing
- More complex management
- Google treats as separate

SEO considerations:
Pros:
- Completely independent SEO
- Full branding per site
- Individual geo-targeting

Cons:
- No authority sharing
- Multiple domains to manage
- Most complex setup

Options:
- Yoast SEO Premium (Multisite support)
- Rank Math (Network activation)
- All in One SEO (Multisite)

Network-activate for consistency.

Network settings:
1. Network activate plugin
2. Set network defaults
3. Allow per-site override
4. Configure permissions

Network-wide:
- XML sitemap format
- Schema defaults
- Social media defaults
- Redirect rules

Each site needs:
- Unique title/tagline
- Own meta templates
- Site-specific keywords
- Custom schema

Consider:
- Avoid duplicate content
- Unique value per site
- Cross-linking strategy
- Content differentiation

Options:
1. Individual sitemaps per site
2. Network index sitemap
3. Domain-specific sitemaps

Per subdomain/domain:
- Submit each to GSC
- Individual sitemap files
- Monitor separately

Single domain:
- One sitemap index
- Or separate per site
- Consider sitemap limits

Each site:
1. Add to GSC separately
2. Verify ownership
3. Submit sitemap
4. Monitor individually

Options:
1. Main domain only
2. URL prefix per site
3. Combines view

Challenge:
- WP Multisite has single robots.txt
- Applies to all sites
- May need customization

// functions.php or plugin
add_filter('robots_txt', function($output, $public) {
    if (get_current_blog_id() === 2) {
        // Custom rules for site ID 2
        $output .= "Disallow: /custom-path/\n";
    }
    return $output;
}, 10, 2);

Consider:
- Links between network sites
- Contextual relevance
- User journey
- Link equity flow

Do if:
- Relevant content
- User benefit
- Same topic cluster
- Natural context

Don't if:
- Forced/unnatural
- Completely different topics
- Link scheme appearance
- No user value

Risks:
- Syndicated content
- Shared posts
- Template content
- Legal pages

Options:
1. Canonical to original
2. Unique content per site
3. Noindex duplicates
4. Completely rewrite

<!-- On duplicate -->
<link rel="canonical" href="https://main-site.com/original-post/" />

Considerations:
- Shared hosting resources
- CDN per site/network
- Caching strategy
- Database optimization

Network-wide:
- Redis/Memcached
- Per-site cache
- Shared resources

Options:
- Network-wide CDN
- Per-site CDN config
- Subdomain handling

Shared:
- Organization (if same)
- Website type
- Default author

Site-specific:
- Local Business
- Product schemas
- Site-specific data

// Per-site schema customization
add_filter('wpseo_schema_organization', function($data) {
    $blog_id = get_current_blog_id();
    if ($blog_id === 2) {
        $data['name'] = 'Site 2 Name';
        $data['url'] = 'https://site2.example.com';
    }
    return $data;
});

Considerations:
- Users can be on multiple sites
- Author pages per site
- Potential duplicate bios

Solutions:
- Noindex author pages
- Unique bios per site
- Canonical to main profile

Options:
1. Single property, multiple streams
2. Separate properties per site
3. Hybrid approach

Pros:
- Network-wide view
- Cross-site tracking
- Simplified management

Pros:
- Clean per-site data
- Easier access management
- Site-specific reports

Important because:
- One hack affects all
- Malware spreads
- Reputation damage network-wide

Implement:
- Network-wide security plugin
- Strong passwords
- Limited super admin access
- Regular updates

Initial Setup:
☐ Choose URL structure wisely
☐ Network-activate SEO plugin
☐ Set network defaults
☐ Configure per-site settings

Per Site:
☐ Unique titles/descriptions
☐ Site-specific keywords
☐ Custom meta templates
☐ Individual GSC setup

Technical:
☐ Sitemap per site/network
☐ Robots.txt configuration
☐ Canonical strategy
☐ Performance optimization

Content:
☐ Unique content per site
☐ Thoughtful cross-linking
☐ No duplicate content
☐ Site differentiation

Monitoring:
☐ Per-site GSC monitoring
☐ Network-wide analytics
☐ Security monitoring
☐ Regular audits

Avoid:
- Linking every site to every site
- Footer link networks
- Unnatural patterns

Avoid:
- Same content on all sites
- Syndication without canonical
- Copied legal pages

Avoid:
- One-size-fits-all approach
- Same keywords all sites
- Neglecting site-specific needs