Cara Optimasi Sitelinks untuk SEO

Sitelinks:
- Extra links under main result
- Appear for brand searches
- Navigate to important pages
- Algorithmically generated
- Cannot be directly requested

Standard sitelinks:
- Under organic results
- 2-6 additional links
- Important pages

Search box sitelinks:
- Includes site search
- For larger sites

One-line sitelinks:
- Single line format
- Informational queries

Advantages:
- More SERP visibility
- Higher CTR
- Brand authority signal
- Direct navigation
- Push competitors down

Studies show:
- Sitelinks increase CTR
- More prominent appearance
- Users click secondary links
- Better brand impression

Google considers:
- Site structure
- Internal linking
- User behavior
- Page importance
- Relevance to query

Important:
- No way to request
- Google decides
- Optimization helps
- Not guaranteed

Structure:
Homepage
├── About
├── Services
│   ├── Service 1
│   └── Service 2
├── Products
├── Contact
└── Blog

Logical hierarchy.

From homepage:
- Link to key pages
- Clear navigation
- Prominent placement
- Meaningful anchor text

Good titles:
- About Us - Company Name
- Our Services - Company Name
- Contact - Company Name

Clear, unique per page.

<nav>
  <ul>
    <li><a href="/about/">About Us</a></li>
    <li><a href="/services/">Services</a></li>
    <li><a href="/products/">Products</a></li>
    <li><a href="/contact/">Contact</a></li>
  </ul>
</nav>

Clear, accessible menu.

Include all important pages:
- Homepage
- Main sections
- Key landing pages
- Contact/About

Submit to GSC.

From all pages:
- Link to important sections
- Consistent navigation
- Breadcrumbs
- Footer links

Often appear:
- About page
- Contact page
- Services/Products
- Pricing
- Blog
- Login (if applicable)

Focus on:
- High-value pages
- Frequently visited
- Important for users
- Conversion pages

Note:
- GSC had sitelinks demotion
- Feature removed
- No longer available
- Focus on optimization instead

Track brand searches:
- Do sitelinks appear?
- Which pages shown?
- CTR of search queries

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://example.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://example.com/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

For search box:
- Site search functionality
- Schema markup
- Sufficient site size
- Google's discretion

For sitelinks:
- Unique titles per page
- Clear page purpose
- Brand consistency
- Under 60 characters

Good:
"Services - Web Design & Development | Company"
"Contact Us - Get a Free Quote | Company"
"About Our Team - Company Name"

Helps Google understand pages.

Good anchors:
<a href="/services/">Our Services</a>
<a href="/about/">About Us</a>
<a href="/contact/">Contact</a>

Descriptive, relevant.

Use same terms:
- In navigation
- In internal links
- In page titles
- In H1 tags

On mobile:
- Fewer sitelinks
- More compact
- Touch-friendly
- Important pages only

Ensure:
- Mobile-friendly pages
- Responsive design
- Fast loading
- Touch-accessible

Sitelinks appear for:
- Brand name searches
- Brand + keyword
- Navigation intent

Build brand recognition.

Strategies:
- Brand building
- Consistent naming
- Link building
- Brand mentions

Check:
- Site indexed properly
- Clear site structure
- Internal linking
- Page authority

Improve:
- Better internal linking
- Update page importance
- Review analytics
- Patience needed

Sitelinks:
- Navigation links
- Brand searches

Rich results:
- Schema-based
- Various types
- More query types

Optimize for both:
- Site structure (sitelinks)
- Schema markup (rich results)
- Quality content (both)

Site Structure:
☐ Clear hierarchy
☐ Logical navigation
☐ Important pages accessible
☐ No orphan pages

Internal Linking:
☐ Homepage links to key pages
☐ Consistent navigation
☐ Descriptive anchors
☐ Breadcrumbs implemented

Page Optimization:
☐ Unique titles
☐ Clear H1 tags
☐ Quality content
☐ Fast loading

Technical:
☐ XML sitemap
☐ Mobile-friendly
☐ No indexing issues
☐ Schema markup (searchbox)

Brand:
☐ Brand consistency
☐ Authority building
☐ Brand searches monitored
☐ GSC tracking