Salin dan Bagikan

Cara Pasang Schema Markup untuk SEO: Tutorial Lengkap

Schema markup adalah kode yang membantu search engine memahami content Anda lebih baik. Hasilnya bisa berupa rich snippets yang meningkatkan CTR.

Apa itu Schema Markup?

Definition:
Structured data vocabulary
Helps search engines understand content
Results in rich snippets/rich results

Format options:
- JSON-LD (recommended)
- Microdata
- RDFa

Jenis Schema Populer

Article Schema

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Judul Artikel",
  "author": {
    "@type": "Person",
    "name": "Nama Penulis"
  },
  "datePublished": "2026-01-07",
  "dateModified": "2026-01-07",
  "image": "https://yoursite.com/image.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Nama Website",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png"
    }
  }
}

FAQ Schema

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Apa itu schema markup?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Schema markup adalah structured data yang membantu search engine memahami konten website."
      }
    },
    {
      "@type": "Question",
      "name": "Bagaimana cara pasang schema?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Schema bisa dipasang dengan menambahkan JSON-LD di head atau body halaman."
      }
    }
  ]
}

Local Business Schema

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Nama Bisnis",
  "image": "https://yoursite.com/image.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Jl. Contoh No. 123",
    "addressLocality": "Jakarta",
    "addressRegion": "DKI Jakarta",
    "postalCode": "12345",
    "addressCountry": "ID"
  },
  "telephone": "+62-21-1234567",
  "openingHours": "Mo-Fr 09:00-17:00",
  "priceRange": "$$"
}

Product Schema

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Nama Produk",
  "image": "https://yoursite.com/product.jpg",
  "description": "Deskripsi produk",
  "brand": {
    "@type": "Brand",
    "name": "Nama Brand"
  },
  "offers": {
    "@type": "Offer",
    "price": "100000",
    "priceCurrency": "IDR",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "100"
  }
}

How-To Schema

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "Cara Pasang Schema Markup",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Pilih jenis schema",
      "text": "Tentukan jenis schema yang sesuai dengan konten Anda."
    },
    {
      "@type": "HowToStep",
      "name": "Generate kode JSON-LD",
      "text": "Gunakan generator atau tulis manual kode schema."
    },
    {
      "@type": "HowToStep",
      "name": "Pasang di website",
      "text": "Tambahkan kode schema di head atau body halaman."
    }
  ]
}

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://yoursite.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Blog",
      "item": "https://yoursite.com/blog/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Artikel Ini",
      "item": "https://yoursite.com/blog/artikel-ini/"
    }
  ]
}

Cara Implementasi

Manual (JSON-LD)

<head>
  <!-- Other head elements -->
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Judul Artikel"
    // ... rest of schema
  }
  </script>
</head>

WordPress Plugins

Plugins yang support schema:

Yoast SEO
Rank Math
Schema Pro
All in One Schema

Hugo (SSG)

<!-- layouts/partials/schema.html -->
{{ if .IsPage }}
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "{{ .Title }}",
  "datePublished": "{{ .Date.Format "2006-01-02" }}",
  "author": {
    "@type": "Person",
    "name": "{{ .Site.Params.author }}"
  }
}
</script>
{{ end }}

Testing Schema

Google Rich Results Test

Buka search.google.com/test/rich-results
Masukkan URL atau kode
Test dan lihat hasil
Fix errors jika ada

Schema Markup Validator

Buka validator.schema.org
Paste URL atau kode
Validate
Check warnings/errors

GSC Enhancement Reports

Search Console > Enhancements
Lihat status tiap schema type
Fix issues jika ada

Common Errors

Errors to avoid:
❌ Missing required fields
❌ Wrong data types
❌ Invalid URLs
❌ Mismatched content
❌ Spammy markup
❌ Hidden content schema

Fixing Errors

1. Use testing tools
2. Check required fields
3. Validate JSON syntax
4. Match schema to content
5. Re-test after fixing

Best Practices

DO:
✓ Use JSON-LD format
✓ Match schema to content
✓ Include required fields
✓ Test before deploying
✓ Monitor in GSC

DON'T:
✗ Fake reviews/ratings
✗ Invisible content markup
✗ Multiple conflicting schemas
✗ Over-markup pages

Kesimpulan

Schema markup adalah cara powerful untuk meningkatkan visibility di search results. Mulai dengan schema yang paling relevan untuk content Anda, test thoroughly, dan monitor hasilnya di Google Search Console.