Salin dan Bagikan

Cara Riset Keyword dengan Google Keyword Planner Gratis

Google Keyword Planner adalah tool gratis dari Google untuk riset keyword. Meski dibuat untuk Google Ads, tool ini sangat berguna untuk SEO keyword research.

Akses Google Keyword Planner

Buka Google Ads (ads.google.com)
Buat akun (gratis, tidak perlu campaign)
Tools & Settings > Keyword Planner

Fitur Utama

Discover New Keywords

Input:

Seed keywords (5-10 kata)
Website URL
Kombinasi keduanya

Output:

Keyword ideas
Search volume
Competition level
Bid estimates

Get Search Volume

Input existing keyword list:

Paste keywords
Upload CSV
Max 1000 keywords

Output:

Monthly search volume
Historical trends
Competition data

Cara Riset Keyword Step-by-Step

Step 1: Mulai dengan Seed Keywords

Contoh niche: Coffee

Seed keywords:
- kopi
- cara membuat kopi
- mesin kopi
- kopi arabica
- kedai kopi

Step 2: Analisis Hasil

Google akan menampilkan:

Keyword suggestions
Avg. monthly searches
Competition (Low/Medium/High)
Top of page bid

Step 3: Filter Keywords

Filter by:

Search volume range
Competition level
Include/exclude terms
Location

Step 4: Export Data

Select keywords
Download as CSV
Import ke spreadsheet
Analisis lebih lanjut

Memahami Metrics

Search Volume

Interpretasi:
100-1K = Low volume (niche)
1K-10K = Medium volume (good target)
10K-100K = High volume (competitive)
100K+ = Very high (very competitive)

Competition

Low = Sedikit advertisers
Medium = Moderate advertisers
High = Banyak advertisers

Note: Ini untuk Ads, bukan SEO
Tapi bisa jadi indicator general

Strategi Riset Keyword

1. Competitor Research

Masukkan URL competitor:

Discover keywords they target
Find gaps in your content
Identify opportunities

2. Long-tail Discovery

Gunakan filters:

Include: "cara", "tips", "panduan"
Volume: 100-1000
Competition: Low

3. Seasonal Keywords

Check historical trends:

Identify peak months
Plan content calendar
Prepare in advance

4. Local Keywords

Add location modifiers:

"kopi jakarta"
"kedai kopi bandung"
"supplier kopi surabaya"

Limitasi Keyword Planner

Limitations:
- Volume ranges, not exact numbers
- Data for Ads, not organic
- Limited without spending
- Competition = Ads competition

Workaround:
- Use alongside other tools
- Cross-reference data
- Focus on trends, not exact numbers

Kombinasi dengan Tools Lain

Keyword Planner + Free Tools:

Google Trends (trends)
Google Search (autocomplete)
AnswerThePublic (questions)
Ubersuggest (limited free)

Template Spreadsheet

| Keyword | Volume | Competition | Intent | Priority |
|---------|--------|-------------|--------|----------|
| cara membuat kopi | 10K-100K | Low | Info | High |
| mesin kopi murah | 1K-10K | Med | Trans | High |
| kopi arabica | 1K-10K | High | Info | Med |

Best Practices

DO:
✓ Start dengan broad topics
✓ Use location targeting
✓ Check seasonal trends
✓ Export dan analisis offline
✓ Kombinasi dengan tools lain

DON'T:
✗ Rely hanya pada satu tool
✗ Ignore competition context
✗ Target hanya high volume
✗ Forget search intent

Kesimpulan

Google Keyword Planner adalah starting point yang baik untuk keyword research. Meski memiliki limitasi, kombinasi dengan tools lain dan analisis manual memberikan insight valuable untuk strategi SEO.