Salin dan Bagikan

Cara Setup dan Menggunakan Bing Webmaster Tools

Bing Webmaster Tools adalah essential untuk Bing SEO. Dengan market share yang significant, don’t ignore Bing as a traffic source.

Mengapa Bing Matters

Bing stats:
- ~9% global market share
- Higher in US (~15%)
- Default on Windows/Edge
- Powers Yahoo Search
- Powers DuckDuckGo partially

Bing Users

User demographics:
- Older demographic
- Higher income
- US-focused
- Desktop heavy
- Different search behavior

Setting Up Bing Webmaster Tools

Create Account

Steps:
1. Go to bing.com/webmasters
2. Sign in with Microsoft account
3. Or use Google/Facebook login
4. Access dashboard

Add Your Site

Options:
1. Import from GSC (easiest)
2. Add site manually

Import pulls all sites instantly.

Import from GSC

Steps:
1. Click "Import"
2. Sign in to Google
3. Authorize access
4. Select sites
5. Complete import

Manual Verification

Methods:
1. XML file (download, upload)
2. Meta tag (add to <head>)
3. CNAME record (DNS)
4. Auto verify (if signed in)

Dashboard Overview

Key Sections

Main areas:
- Site Dashboard
- Performance
- URL Inspection
- Index
- SEO
- Security

Dashboard Metrics

Quick view:
- Clicks
- Impressions
- Pages in index
- Crawl errors
- SEO recommendations

Performance Reports

Search Performance

See:
- Clicks over time
- Impressions
- Click-through rate
- Average position

Filtering Data

Filter by:
- Date range
- Page
- Query
- Country
- Device

Compare to GSC

Different data:
- Bing-specific queries
- Different rankings
- Different user behavior
- Complementary insights

URL Inspection

Checking URLs

Inspect URL:
1. Enter URL
2. Check index status
3. See crawl info
4. View any issues

Request Indexing

Submit URL:
1. Inspect URL
2. Click "Request Indexing"
3. URL added to queue

Faster for new content.

Sitemaps Submission

Submit Sitemap

Steps:
1. Sitemaps section
2. Enter sitemap URL
3. Submit
4. Monitor status

Sitemap Reports

View:
- URLs discovered
- URLs indexed
- Errors/warnings
- Last crawl date

SEO Reports

Site Scan

Bing scans for:
- SEO issues
- Technical problems
- Recommendations
- Priority fixes

Issues Categories

Types:
- Critical errors
- Warnings
- Info
- Passed checks

Acting on Recommendations

Common issues:
- Missing alt text
- Broken links
- Missing meta descriptions
- Duplicate content
- Mobile issues

URL Submission

Bulk Submission

Submit URLs:
1. URL Submission section
2. Enter URLs (up to 10,000/day)
3. Or use API
4. Submit

API Submission

API benefits:
- Automated submission
- New content notification
- Faster indexing
- Integration with CMS

Crawl Control

Crawl Settings

Customize:
- Crawl rate
- Crawl times
- Blocked URLs
- Crawl patterns

When to Adjust

Adjust if:
- Server overload
- Specific timing needed
- Bandwidth concerns
- Testing periods

Backlinks Data

Viewing Backlinks

Bing shows:
- Linking domains
- Anchor text
- Target pages
- Link count

Compare to Other Tools

Additional perspective:
- May find different links
- Bing's view of links
- Free link data

Disavow Links

Bing Disavow

Steps:
1. Disavow Links section
2. Upload file
3. Similar format to Google
4. Submit

File Format

# Bing Disavow File
# Date: 2026-01-07
domain:spamsite.com
domain:badlink.com
https://example.com/specific-page/

Robots.txt Tester

Testing Robots.txt

Use:
1. Enter URL to test
2. See if blocked
3. Check for issues
4. Validate format

Bing-Specific Rules

Bingbot user-agent:
User-agent: bingbot
Allow: /
Disallow: /private/

Same as Googlebot usually.

Keyword Research

Bing Keyword Tool

Features:
- Keyword suggestions
- Search volume (Bing)
- Competition data
- Related keywords

Different from Google

Bing-specific data:
- Different volumes
- Different competition
- Unique suggestions
- Complement Google research

Bing vs Google SEO

Differences

Bing preferences:
- Exact match domains
- Social signals
- Older domains
- Multimedia content

Ranking Factors

Notable differences:
- Social more important
- Backlink quantity matters
- On-page weight higher
- Flash/multimedia indexed

Integrations

Microsoft Clarity

Free tool:
- Session recordings
- Heatmaps
- User behavior
- Integrates with Bing

Valuable UX insights.

Import to Bing

Sync:
- GSC import
- Analytics connection
- API integrations

Bing Webmaster Tools Checklist

Setup:
☐ Create account
☐ Add/import site
☐ Verify ownership
☐ Submit sitemap

Regular Checks:
☐ Monitor performance
☐ Check SEO reports
☐ Review crawl errors
☐ Inspect important URLs

Optimization:
☐ Fix reported issues
☐ Submit new content
☐ Monitor backlinks
☐ Check keyword data

Advanced:
☐ Configure crawl settings
☐ Use URL submission API
☐ Set up Clarity
☐ Disavow if needed

Kesimpulan

Bing Webmaster Tools adalah valuable free resource untuk Bing SEO. Setup is easy dengan GSC import, dan provides unique insights yang complement Google data. Don’t ignore Bing traffic - it’s often easier to rank dan can be significant.