Salin dan Bagikan
Cara Setup Email Marketing untuk Bisnis
Email marketing tetap menjadi channel dengan ROI tertinggi dalam digital marketing. Mari pelajari cara setup-nya.
Mengapa Email Marketing?
Statistics
- ROI: $36 untuk setiap $1 spent
- 4 miliar+ email users
- 99% orang check email daily
- 59% prefer email untuk marketing
- Higher conversion than social media
Benefits
- Direct communication
- Ownership (unlike social media)
- Personalization
- Automation
- Measurable
- Cost effective
- Segmentation
Pilih Platform
Popular Options
Free/Starter:
- Mailchimp (500 contacts free)
- MailerLite (1000 contacts free)
- Sendinblue (300 emails/day free)
- Buttondown (simple newsletters)
Paid:
- ConvertKit (untuk creators)
- ActiveCampaign (automation)
- Klaviyo (e-commerce)
- Drip (e-commerce)
Factors to consider:
- Pricing model
- Automation features
- Template quality
- Deliverability
- Integration
- Analytics
Setup Account
1. Sign up di platform pilihan
2. Verify domain (penting!)
3. Setup sender profile
4. Configure authentication:
- SPF record
- DKIM
- DMARC
5. Create first list
Build Email List
Lead Magnets
Effective lead magnets:
- Ebook/PDF guide
- Checklist
- Template/worksheet
- Free course
- Webinar
- Discount code
- Free trial
- Quiz results
Tips:
- Solve specific problem
- Quick win
- Easy to consume
- Related to product
Opt-in Forms
Form types:
- Embedded form
- Popup
- Slide-in
- Exit intent
- Landing page
Best practices:
- Clear value proposition
- Minimal fields (email only)
- Privacy policy link
- Double opt-in
- Thank you page
Placement
Website placement:
- Header bar
- Sidebar
- End of blog post
- Popup (timed/exit intent)
- Footer
- Dedicated landing page
Content upgrades:
- Specific to article
- Higher conversion
- Example: "Download the checklist"
Email Types
Welcome Sequence
Email 1 (Immediately):
- Deliver lead magnet
- Introduce yourself
- Set expectations
- What they'll receive
Email 2 (Day 2):
- Share best content
- Tell your story
- Build connection
Email 3 (Day 4):
- Provide value
- Address pain points
- Soft product mention
Email 4 (Day 7):
- Case study/testimonial
- Product introduction
- CTA
Newsletter
Format options:
- Curated links
- Personal updates
- Educational content
- Industry news
- Tips dan tricks
Schedule:
- Weekly (recommended)
- Bi-weekly
- Monthly
- Consistency > frequency
Promotional Emails
Launch sequence:
Day -7: Teaser
Day -3: Early access
Day 0: Launch!
Day 1: Features
Day 3: FAQ/Objections
Day 5: Testimonials
Day 7: Last chance
Sales email:
- Clear benefit
- Urgency
- Social proof
- Single CTA
Automation Sequences
Common automations:
1. Welcome series
2. Onboarding
3. Abandoned cart
4. Re-engagement
5. Post-purchase
6. Birthday/anniversary
7. Win-back
Triggers:
- Sign up
- Purchase
- No open for X days
- Link click
- Tag added
Menulis Email yang Effective
Subject Line
Formulas:
- Question: "Struggling with [problem]?"
- How-to: "How to [achieve result]"
- Number: "5 ways to [benefit]"
- Curiosity: "This changed everything..."
- Personal: "Quick question, [Name]"
- Urgency: "Ends tonight"
Tips:
- Under 50 characters
- Personalization
- A/B test
- Avoid spam triggers
- Preview text matters
Email Structure
1. Hook (first line)
- Grab attention
- Curiosity
- Pain point
2. Body
- One main idea
- Short paragraphs
- Bullet points
- Personal tone
3. CTA
- One clear action
- Button or link
- Repeat if long email
4. P.S.
- Often most read
- Reinforce CTA
- Add urgency
Writing Tips
Do:
- Write like talking to friend
- Use "you" more than "I"
- Be specific
- Tell stories
- Short sentences
- One idea per email
- Mobile-friendly
Don't:
- All caps
- Too many links
- Image-only emails
- Hard sell every email
- Misleading subject
- Too long
Email Design
Best Practices
Layout:
- Single column (mobile)
- Max width 600px
- Clear hierarchy
- Plenty of white space
Images:
- Alt text
- Compressed
- Not too many
- Relevant
Fonts:
- Web-safe fonts
- 16px minimum body
- Contrast colors
- Dark text, light bg
Template Structure
<!-- Basic email template -->
<!DOCTYPE html>
<html>
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width" />
</head>
<body
style="font-family: Arial, sans-serif; max-width: 600px; margin: 0 auto; padding: 20px;"
>
<!-- Logo -->
<img src="logo.png" alt="Company Name" style="max-width: 150px;" />
<!-- Content -->
<h1 style="color: #333;">Email Heading</h1>
<p style="color: #555; line-height: 1.6;">Your email content here...</p>
<!-- CTA Button -->
<a
href="#"
style="display: inline-block; padding: 12px 24px; background: #007bff; color: white; text-decoration: none; border-radius: 4px;"
>
Click Here
</a>
<!-- Footer -->
<p style="color: #999; font-size: 12px; margin-top: 40px;">
You received this because you signed up at example.com<br />
<a href="{unsubscribe}">Unsubscribe</a>
</p>
</body>
</html>
Segmentation
Common Segments
Demographic:
- Location
- Age
- Gender
- Industry
Behavior:
- Purchase history
- Email engagement
- Website activity
- Lead magnet
Engagement:
- Active (opened last 30 days)
- Inactive (no open 90+ days)
- New subscribers
- VIP customers
Tagging Strategy
Interest-based:
- Downloaded [lead magnet]
- Interested in [topic]
- Clicked [category]
Action-based:
- Purchased
- Attended webinar
- Completed course
Lifecycle:
- Lead
- Customer
- VIP
- Churned
Metrics dan Analytics
Key Metrics
Deliverability:
- Delivery rate (>95%)
- Bounce rate (<2%)
- Spam complaints (<0.1%)
Engagement:
- Open rate (15-25%)
- Click rate (2-5%)
- Click-to-open rate (10-20%)
Conversion:
- Conversion rate
- Revenue per email
- ROI
Improve Metrics
Low open rate:
- Better subject lines
- Sender name recognition
- Send time optimization
- Clean list
Low click rate:
- Clearer CTA
- Better content
- More relevant
- Single focus
High unsubscribe:
- Frequency too high
- Content not relevant
- Expectations mismatch
- Segment better
Deliverability
Authentication
SPF Record:
v=spf1 include:_spf.mailprovider.com ~all
DKIM:
Enabled melalui email platform
DMARC:
v=DMARC1; p=none; rua=mailto:reports@yourdomain.com
Best Practices
Do:
- Authenticate domain
- Use consistent sender
- Clean list regularly
- Double opt-in
- Easy unsubscribe
- Monitor complaints
Avoid:
- Purchased lists
- Spam trigger words
- Too many images
- Misleading subject
- No unsubscribe link
List Hygiene
Clean regularly:
- Remove bounces
- Remove complaints
- Re-engagement campaign for inactive
- Remove no opens after 90 days
Tools:
- ZeroBounce
- NeverBounce
- Built-in platform tools
Compliance
GDPR (EU)
Requirements:
- Explicit consent
- Easy unsubscribe
- Data access rights
- Privacy policy
- Record keeping
CAN-SPAM (US)
Requirements:
- Valid physical address
- Clear sender identity
- Unsubscribe link
- Honor opt-outs
- No misleading headers
Tools Tambahan
Analytics
- Google Analytics UTM
- Platform analytics
- Heatmaps (Litmus)
Testing
- Litmus (email testing)
- Email on Acid
- Mail Tester (spam check)
Integration
- Zapier (automation)
- Website forms
- E-commerce platform
- CRM
Checklist Campaign
Before Send
□ Subject line optimized
□ Preview text set
□ Sender name correct
□ Links working
□ Images loading
□ Mobile preview checked
□ Unsubscribe works
□ UTM parameters added
□ Segment selected
□ Schedule confirmed
After Send
□ Monitor delivery
□ Check open rate
□ Review clicks
□ Handle replies
□ Note learnings
□ Update segments
□ Plan follow-up
Kesimpulan
Email marketing adalah skill essential untuk digital marketing. Focus pada building quality list, providing value, dan continuous improvement.
Artikel Terkait
Link Postingan : https://www.tirinfo.com/cara-setup-email-marketing-bisnis/
Editor : Hendra WIjaya
Publisher :
Tirinfo
Read : 5 minutes.
Update : 7 January 2026