Salin dan Bagikan

Cara Setup Google Analytics 4 untuk SEO Tracking

Google Analytics 4 (GA4) adalah essential tool untuk track SEO performance. Pelajari cara setup properly untuk mendapatkan SEO insights yang actionable.

GA4 untuk SEO

Why GA4 Matters

SEO tracking:
- Organic traffic data
- User behavior
- Conversion tracking
- Content performance
- Landing page analysis

GA4 vs Universal Analytics

Key differences:
- Event-based model
- Machine learning
- Cross-platform tracking
- Privacy-focused
- Different reports

UA discontinued 2024.

Initial Setup

Creating Property

Steps:
1. Go to analytics.google.com
2. Admin → Create Property
3. Enter property name
4. Set time zone
5. Set currency

Data Stream Setup

Create web stream:
1. Admin → Data Streams
2. Add stream → Web
3. Enter website URL
4. Name your stream
5. Get Measurement ID

Installing GA4

Google Tag (gtag.js)

<!-- Google tag (gtag.js) -->
<script
  async
  src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"
></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag("js", new Date());
  gtag("config", "G-XXXXXXXXXX");
</script>

Google Tag Manager

GTM setup:
1. Create GA4 Configuration tag
2. Set Measurement ID
3. Trigger: All Pages
4. Publish container

CMS Plugins

Options:
- WordPress: Site Kit by Google
- Shopify: Built-in integration
- Wix: Native GA4 support
- Hugo: Add to <head>

SEO-Specific Configuration

Link Search Console

Steps:
1. Admin → Product Links
2. Search Console Links
3. Link → Choose property
4. Confirm association

Enables organic data.

Enhanced Measurement

Auto-tracked events:
- Page views
- Scrolls
- Outbound clicks
- Site search
- File downloads
- Video engagement

Enable in Data Stream settings.

Organic Traffic Segment

Create segment:
1. Explore → New segment
2. Session segment
3. Add condition:
   - Session source = google
   - Session medium = organic
4. Save segment

Key SEO Reports

Traffic Acquisition

Reports → Acquisition → Traffic acquisition

See:
- Sessions by source/medium
- Organic vs other channels
- Engagement metrics
- Conversions by channel

Landing Page Report

Reports → Engagement → Landing page

See:
- Top entry pages
- Sessions per page
- Engagement rate
- Avg. engagement time

Organic Search Performance

With GSC linked:
Reports → Search Console

See:
- Queries
- Landing pages
- Countries
- Devices

Combined with GA4 data.

Setting Up Conversions

Defining Goals

SEO conversions:
- Form submissions
- Newsletter signups
- Product purchases
- Contact requests
- Downloads

Creating Events

Steps:
1. Admin → Events
2. Create event
3. Set conditions
4. Mark as conversion

Event Example

// Custom event for form submission
gtag("event", "form_submit", {
  event_category: "engagement",
  event_label: "contact_form",
  value: 1,
});

Marking as Conversion

Steps:
1. Admin → Conversions
2. New conversion event
3. Enter event name
4. Save

Events now tracked as conversions.

Custom Dimensions

Useful SEO Dimensions

Create dimensions for:
- Author
- Content type
- Post category
- Publish date
- Word count

Implementation

gtag("event", "page_view", {
  content_type: "blog_post",
  author: "John Doe",
  post_category: "SEO",
  word_count: 2500,
});

Setting Up

Steps:
1. Admin → Custom definitions
2. Create custom dimension
3. Name and description
4. Scope: Event
5. Event parameter name

SEO Dashboard in GA4

Explorations

Create custom report:
1. Explore → Free form
2. Add dimensions:
   - Landing page
   - Source/medium
3. Add metrics:
   - Sessions
   - Engagement rate
   - Conversions

Key Metrics for SEO

Track these:
- Organic sessions
- Engagement rate
- Pages per session
- Bounce rate (via explore)
- Conversions
- Revenue (if applicable)

Filtering & Segments

Organic Traffic Filter

Create filter:
1. Explorations
2. Add segment
3. Session medium = organic
4. Apply to report

Brand vs Non-Brand

Create segments:
Brand traffic:
- Query contains [brand name]

Non-brand traffic:
- Query does not contain [brand]

Requires GSC link.

Audience Building

SEO Audiences

Useful audiences:
- Organic visitors
- Blog readers
- High-value organic users
- Returning organic visitors

Creating Audience

Steps:
1. Admin → Audiences
2. New audience
3. Custom audience
4. Add conditions
5. Save and name

Alerts & Monitoring

Custom Insights

Set up alerts:
1. Insights → Create
2. Custom insight
3. Set conditions
4. Choose frequency
5. Email notifications

Traffic Drop Alert

Alert example:
"Organic traffic drops 20%
compared to previous period"

Early warning for issues.

Advanced Configuration

Cross-Domain Tracking

gtag("config", "G-XXXXXXXXXX", {
  linker: {
    domains: ["example.com", "shop.example.com"],
  },
});

Internal Traffic Filter

Filter internal IP:
1. Admin → Data Streams
2. Configure tag settings
3. Define internal traffic
4. Add IP addresses

Data Retention

Set retention:
1. Admin → Data Settings
2. Data Retention
3. Choose: 2 or 14 months
4. Save

14 months = more historical data.

GA4 + GSC Integration

Viewing Search Data

After linking:
- Search queries in GA4
- Landing page performance
- Click data
- Impression data

Combined Analysis

Benefits:
- Query + behavior data
- Landing page analysis
- Full funnel visibility
- Better attribution

Common Issues

Missing Data

Check:
- Tag installed correctly
- Filters not blocking
- Date range selection
- Data processing delay

Discrepancies

Reasons for differences:
- GA4 vs GSC methodology
- Data sampling
- Bot filtering
- Time zones

GA4 SEO Checklist

Initial Setup:
☐ Property created
☐ Data stream added
☐ Tag installed
☐ Verify data flowing

Configuration:
☐ Link Search Console
☐ Enhanced measurement on
☐ Conversions defined
☐ Internal traffic filtered

Custom Setup:
☐ SEO segments created
☐ Custom dimensions added
☐ Audiences built
☐ Alerts configured

Reports:
☐ Organic traffic report
☐ Landing page analysis
☐ Conversion tracking
☐ SEO dashboard created

Ongoing:
☐ Regular monitoring
☐ Data accuracy check
☐ Report refinement
☐ Goal tracking

Kesimpulan

GA4 adalah essential untuk SEO tracking. Setup properly dengan linking GSC, creating conversions, dan building custom reports. Use data untuk inform SEO strategy dan measure success.