Salin dan Bagikan

Cara Setup Google Analytics 4 untuk Website: Tutorial Lengkap

Google Analytics 4 (GA4) adalah versi terbaru Google Analytics dengan event-based tracking yang lebih powerful untuk mengukur performa website dan SEO.

Perbedaan GA4 vs Universal Analytics

Feature	Universal Analytics	GA4
Model	Session-based	Event-based
Data Retention	Up to 50 months	Max 14 months
Cross-platform	Limited	Built-in
Machine Learning	Basic	Advanced
Privacy	Less compliant	More compliant

Langkah Setup GA4

Step 1: Buat Property GA4

Buka Google Analytics
Admin > Create Property
Pilih Web
Masukkan nama dan URL website
Pilih timezone dan currency

Step 2: Dapatkan Measurement ID

Format: G-XXXXXXXXXX

Lokasi:
Admin > Data Streams > Web > Measurement ID

Step 3: Install Tracking Code

Option A: Direct Installation

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Option B: Google Tag Manager

Create GTM container
Add GA4 Configuration tag
Set trigger: All Pages
Publish

Step 4: Verify Installation

Real-time report di GA4
Buka website di incognito
Check if data appears

Tools:

GA4 Debugger extension
Tag Assistant

Konfigurasi Penting

Enhanced Measurement

Auto-track events:

Page views
Scrolls
Outbound clicks
Site search
Video engagement
File downloads

Enable di: Data Streams > Enhanced Measurement

Custom Events

// Track button click
gtag('event', 'button_click', {
  'button_name': 'signup',
  'button_location': 'header'
});

// Track form submission
gtag('event', 'form_submit', {
  'form_name': 'contact',
  'form_destination': 'sales'
});

Conversions

Setup conversions:

Admin > Conversions
New conversion event
Enter event name
Mark as conversion

Important conversions:

Form submissions
Purchases
Sign-ups
Contact clicks

GA4 Reports untuk SEO

Traffic Acquisition

Lihat organic traffic:

Reports > Acquisition > Traffic acquisition
Filter: Session source/medium contains “organic”

Landing Pages

Top performing pages:

Reports > Engagement > Pages and screens
Sort by sessions/engagement

Search Console Integration

Admin > Product Links
Search Console Linking
Connect property

Benefits:

Query data in GA4
Combined reporting
Better insights

GA4 Explorations untuk SEO

Funnel Exploration

Visualize user journey:

Landing Page → Product View → Add to Cart → Purchase

Path Exploration

See how users navigate:

Entry points
Exit points
Common paths

Cohort Analysis

Track user behavior over time:

New vs returning users
Engagement trends
Conversion patterns

Best Practices

Setup Checklist:
☐ Create GA4 property
☐ Install tracking code
☐ Verify data collection
☐ Enable enhanced measurement
☐ Setup conversions
☐ Connect Search Console
☐ Configure data retention (14 months)
☐ Setup custom events
☐ Create custom reports

Privacy Compliance

gtag('consent', 'default', {
  'analytics_storage': 'denied',
  'ad_storage': 'denied'
});

// After user consent
gtag('consent', 'update', {
  'analytics_storage': 'granted'
});

Data Retention

Set maximum retention:
Admin > Data Settings > Data Retention

Kesimpulan

GA4 adalah tool esensial untuk mengukur performa SEO. Setup yang benar dan integrasi dengan Search Console memberikan insights lengkap tentang organic traffic dan user behavior.