Benefits of Competitor Analysis:

1. KEYWORD DISCOVERY
   Find keywords mereka rank, Anda tidak
   Discover gaps dan opportunities

2. CONTENT IDEAS
   Lihat topik yang perform
   Pahami format yang work

3. LINK OPPORTUNITIES
   Who links to them?
   Can you get those links too?

4. STRATEGY INSIGHTS
   Understand their approach
   Learn from their success/failures

5. BENCHMARK
   Where do you stand?
   What's achievable in your niche?

Step 1: List Your Target Keywords
Make list of 20-50 main keywords

Step 2: Search Each Keyword
Note who appears on Page 1

Step 3: Count Appearances
Track frequency per domain

Step 4: Identify Top Competitors
Sites appearing most often = main competitors

Example Analysis:
Keyword: "cara membuat website"
Position 1: siteA.com
Position 2: siteB.com
Position 3: siteC.com
...

After 50 keywords:
siteA.com: 45 appearances ← Main competitor
siteB.com: 38 appearances ← Main competitor
siteC.com: 28 appearances ← Secondary
siteD.com: 15 appearances ← Monitor

SEMRUSH Organic Research:
1. Enter your domain
2. Go to "Competitors" tab
3. See "Competitive Positioning Map"
4. List shows competition level

AHREFS Competing Domains:
1. Enter your domain in Site Explorer
2. Click "Competing domains"
3. Filter by common keywords
4. Sort by traffic/keywords

SE Ranking Competitors:
1. Enter domain
2. See automatic competitor detection
3. Compare metrics

Free Method:
1. Google your main keywords
2. Note recurring domains
3. Check their traffic estimates (SimilarWeb free)

KEYWORD GAP = Keywords competitors rank for, you don't

Using SEMrush:
1. Go to Keyword Gap tool
2. Enter your site + 4 competitors
3. Select "Missing" filter
4. See keywords you're missing

Using Ahrefs:
1. Go to Content Gap
2. Enter competitor domains
3. Enter your domain
4. See keywords they have, you don't

Prioritize Keywords By:
- Search volume (higher = better)
- Keyword difficulty (lower = easier)
- Business relevance (must be relevant)
- Intent match (commercial vs informational)

Questions to Answer:

1. What topics do they cover?
   List main categories/topics

2. What keyword types?
   - Informational ("how to...")
   - Commercial ("best...")
   - Transactional ("buy...")
   - Navigational (brand terms)

3. What's their long-tail strategy?
   How specific do they go?

4. What's their content freshness?
   How often do they update?

Example Analysis:
Competitor covers:
✅ "cara membuat website" (informational)
✅ "hosting murah terbaik" (commercial)
✅ "beli domain .id" (transactional)
❌ "tutorial wordpress lengkap" (gap for you!)

For Each Top-Performing Page:

1. WORD COUNT
   How long is their content?
   Short (500-1000), Medium (1000-2000), Long (2000+)

2. STRUCTURE
   How many headings?
   What's the H2/H3 structure?
   Table of contents?

3. MEDIA
   Images? Videos? Infographics?
   Custom or stock?

4. FRESHNESS
   When was it published?
   When was it updated?

5. UNIQUE VALUE
   What makes it special?
   Original research? Tools? Templates?

6. FORMAT
   Listicle? How-to? Guide? Review?
   What format ranks?

Create Spreadsheet:
| URL | Keyword | Position | Words | H2s | Images | Last Update | Backlinks |

Analyze Patterns:
- Average word count for Page 1
- Common content formats
- Media usage patterns
- Update frequency

Identify Opportunities:
1. Thin content they have (you can do better)
2. Outdated content (you can be more current)
3. Missing topics (content gaps)
4. Poor UX (you can improve)

Action Items:
❏ Create better versions of thin content
❏ Cover topics they miss
❏ Update with fresher information
❏ Better visuals and formatting

Score Competitor Content:

COMPREHENSIVENESS (1-10):
Does it fully answer the query?
Any important points missing?

ACCURACY (1-10):
Is information correct?
Are sources cited?

FRESHNESS (1-10):
How current is the data?
When last updated?

ORIGINALITY (1-10):
Unique insights?
Original research?

USABILITY (1-10):
Easy to read?
Good formatting?

E-E-A-T (1-10):
Author expertise visible?
Trust signals present?

Calculate Average:
Score 7+ = Strong content
Score 5-7 = Room to beat
Score <5 = Easy to outrank

Key Metrics to Track:

1. TOTAL BACKLINKS
   Raw number of links

2. REFERRING DOMAINS
   Unique sites linking (more important)

3. DOMAIN AUTHORITY/RATING
   Overall site strength

4. ANCHOR TEXT DISTRIBUTION
   How links are described
   Natural vs optimized

5. LINK VELOCITY
   How fast they gain links
   Growth rate

6. TOP PAGES BY LINKS
   Which content earns most links

LINK INTERSECT ANALYSIS:
Find sites linking to competitors but not you

Using Ahrefs:
1. Link Intersect tool
2. Add competitor domains
3. Add your domain as "But doesn't link to"
4. See opportunities

Using SEMrush:
1. Backlink Gap tool
2. Similar process
3. Export prospects

Outreach Strategy:
For each opportunity:
1. Why did they link to competitor?
2. What can you offer instead?
3. Is your content better?
4. Reach out with value proposition

Find What Content Earns Links:

1. Export competitor backlinks
2. Filter by page (not homepage)
3. Sort by referring domains
4. Analyze top linked pages

Common Link-Earning Content:
- Original research/studies
- Comprehensive guides
- Free tools/calculators
- Infographics
- Expert roundups
- Statistics pages
- Templates/resources

Replicate Strategy:
1. Identify their link magnets
2. Create similar but better
3. Outreach to same sites
4. Earn links

Compare Technical Factors:

SITE SPEED:
Your site: ___
Competitor A: ___
Competitor B: ___

CORE WEB VITALS:
Your LCP: ___  vs  Competitors: ___
Your INP: ___  vs  Competitors: ___
Your CLS: ___  vs  Competitors: ___

MOBILE EXPERIENCE:
Your mobile score: ___
Competitor scores: ___

CRAWLABILITY:
Your indexed pages: ___
Competitor indexed pages: ___

SCHEMA MARKUP:
Your schema types: ___
Competitor schema types: ___

Questions to Answer:

1. Site Architecture
   - How deep is their site?
   - How many clicks to important pages?
   - Flat vs deep structure?

2. URL Structure
   - Pattern they use?
   - Short or descriptive?

3. Internal Linking
   - How do they interlink?
   - Contextual links frequency?

4. Technical Features
   - AMP implemented?
   - PWA features?
   - Advanced schema?

Actionable Insights:
If competitor has:
- Better Core Web Vitals → Prioritize speed
- More indexed pages → Improve crawlability
- More schema types → Implement missing schema

Features to Track:

FEATURED SNIPPETS:
- Who owns them for target keywords?
- What format? (paragraph, list, table)
- How to take them?

PEOPLE ALSO ASK:
- Who appears in PAA boxes?
- Which questions?
- Opportunity to answer better?

LOCAL PACK:
- Who dominates local results?
- Their GMB optimization?

IMAGE PACK:
- Whose images appear?
- Image optimization strategy?

VIDEO RESULTS:
- YouTube or site videos?
- What topics have video results?

KNOWLEDGE PANELS:
- Do competitors have them?
- How did they get them?

To Win Featured Snippets:

1. Identify snippets competitors own
2. Analyze their format
3. Create better answer
4. Format specifically for snippet
5. Track and iterate

Example:
Competitor owns snippet for "cara membuat website"
Their format: Numbered list
Their answer: 5 steps

Your Strategy:
Create clearer 7-step guide
Better formatting
More comprehensive answer
Monitor for takeover

What to Monitor:

WEEKLY:
- Rank changes for shared keywords
- New content published
- SERP feature changes

MONTHLY:
- Backlink growth
- Traffic estimates
- New keywords ranking

QUARTERLY:
- Overall strategy shifts
- Site redesigns
- New product/service launches

Tools for Monitoring:
- SEMrush Position Tracking (ranks)
- Ahrefs Alerts (backlinks)
- Visualping (page changes)
- Google Alerts (brand mentions)
- Feedly (blog updates)

Create Dashboard Tracking:

Metric               | You | Comp A | Comp B | Comp C
---------------------|-----|--------|--------|-------
Organic Traffic Est. | ___ | ___    | ___    | ___
Keywords Ranking     | ___ | ___    | ___    | ___
Domain Rating        | ___ | ___    | ___    | ___
Referring Domains    | ___ | ___    | ___    | ___
Indexed Pages        | ___ | ___    | ___    | ___
Core Web Vitals      | ___ | ___    | ___    | ___
Featured Snippets    | ___ | ___    | ___    | ___
Content Pieces/Month | ___ | ___    | ___    | ___

Update Monthly:
Track trends over time
Identify who's gaining/losing
Adjust strategy accordingly

Framework: SWOT for SEO

YOUR STRENGTHS:
What do you do better?
Unique expertise?
Better content?

YOUR WEAKNESSES:
Where do you lag?
Technical issues?
Content gaps?

OPPORTUNITIES:
Competitor weaknesses?
Untapped keywords?
Link prospects?

THREATS:
Competitor advantages?
New entrants?
Algorithm changes?

Prioritize Actions:

HIGH IMPACT + EASY:
Do these first!
- Quick technical fixes
- Low-competition keywords
- Easy content updates

HIGH IMPACT + HARD:
Plan for these
- Comprehensive guides
- Link building campaigns
- Site redesigns

LOW IMPACT + EASY:
Do when time allows
- Minor optimizations
- Small content tweaks

LOW IMPACT + HARD:
Deprioritize/Skip
- Don't waste resources

Create Action Plan:
Week 1-2: Quick wins
Month 1: Easy high-impact
Month 2-3: Hard high-impact
Ongoing: Easy low-impact

Deep Analysis (3-5):
- Your closest competitors
- Sites ranking for most of your keywords
- Full analysis: content, links, technical

Surface Monitor (10-15):
- Occasional players
- Niche-specific competitors
- Rising newcomers
- Track basic metrics

Don't Analyze:
- Giant sites (Wikipedia, Amazon)
  Unless they're actual competitors
- Sites in different industries
- Low-quality sites

Focus Resources:
Better to deeply analyze 3
Than superficially analyze 20

Quarterly (Full Analysis):
- Complete content audit
- Full backlink analysis
- Technical comparison
- Strategy assessment

Monthly (Monitoring):
- Rank changes
- New content
- Backlink growth
- Traffic estimates

Weekly (Quick Checks):
- SERP changes
- New publications
- Social signals

Triggers for Immediate Analysis:
- Major rank drops
- Competitor redesign
- New competitor appears
- Algorithm update

GOOD:
✅ Learn what works
✅ Understand industry standards
✅ Get inspired by formats
✅ Identify what's missing
✅ Find link opportunities

BAD:
❌ Copying content
❌ Exact same strategy
❌ No differentiation
❌ Following blindly
❌ Ignoring your strengths

The Right Approach:
1. Analyze what works for them
2. Understand WHY it works
3. Do it BETTER and DIFFERENT
4. Add your unique angle
5. Innovate beyond them

Strategies Against Giants:

1. NICHE DOWN
   They: "Digital marketing"
   You: "SEO untuk toko online lokal"

   Can't compete broadly?
   Win specific segments.

2. LONG-TAIL FOCUS
   They dominate head terms
   You win hundreds of long-tail

3. BETTER UX
   Big sites often slow/cluttered
   You can be faster, cleaner

4. PERSONAL TOUCH
   They're corporate
   You can be personal, relatable

5. LOCAL/REGIONAL
   They're national/global
   You own local search

6. FRESH/CURRENT
   They update slowly
   You can be more current

Remember:
David beat Goliath
Not by being bigger
But by being smarter

For Keyword Analysis:
SEMrush or Ahrefs (best)
Ubersuggest (budget)
Free: Manual SERP analysis

For Backlink Analysis:
Ahrefs (best)
SEMrush (good)
Moz (okay)
Free: GSC for your own, limited free tools

For Content Analysis:
Surfer SEO (content comparison)
BuzzSumo (social performance)
Free: Manual analysis + Screaming Frog

For Technical Comparison:
PageSpeed Insights (free)
GTmetrix (free)
Screaming Frog (free tier available)

For Monitoring:
Ahrefs Alerts
SEMrush Position Tracking
Visualping (free tier)
Google Alerts (free)

Minimum Stack:
- One SEO suite (SEMrush/Ahrefs)
- Screaming Frog
- Google's free tools

Step 1: Identify
- List 3-5 main SERP competitors
- Note 10-15 to monitor

Step 2: Analyze
- Keyword gap analysis
- Content audit
- Backlink analysis
- Technical comparison

Step 3: Prioritize
- Quick wins first
- High impact next
- Long-term plans

Step 4: Execute
- Create better content
- Build better links
- Fix technical gaps
- Provide better UX

Step 5: Monitor
- Track progress
- Watch competitor moves
- Adjust strategy