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E-commerce SEO: Strategi Lengkap Optimasi Toko Online untuk Penjualan Maksimal

E-commerce SEO berbeda dengan blog SEO—Anda tidak hanya butuh traffic, tapi traffic yang convert jadi penjualan. 37% dari e-commerce traffic datang dari organic search, dan customers dari organic search memiliki conversion rate 2x lebih tinggi dari paid ads. Artikel ini membahas strategi lengkap E-commerce SEO untuk optimasi product pages, category structure, dan meningkatkan penjualan online.

Mengapa E-commerce SEO Berbeda?

Tantangan Unik E-commerce

1. Skala Besar

Ratusan hingga ribuan produk
Duplicate content dari product variations
Seasonal inventory changes

2. Kompetisi Tinggi

Bersaing dengan marketplace (Tokopedia, Shopee)
Amazon, Lazada dengan authority tinggi
Price comparison sites

3. Technical Complexity

Faceted navigation & filters
Product availability status
Shopping cart & checkout pages
Dynamic pricing

4. Conversion Focus

Traffic saja tidak cukup—harus convert
Product pages butuh optimize untuk sales, bukan hanya SEO
User intent lebih transactional

Studi Kasus: Toko Fashion Online Revenue Naik 340%

Sebuah toko fashion online dengan 2,000+ produk melakukan optimasi SEO selama 9 bulan:

Baseline:

5,000 organic visitors/bulan
150 keywords ranking
Conversion rate: 1.2%
Monthly revenue: $8,000

SEO Strategy Implemented:

1. Product Page Optimization:

Unique descriptions untuk semua produk (tidak copy dari supplier)
Rich product schema markup
Customer reviews integration
High-quality product photos (6-8 per product)
Size guides & fit information

2. Category Structure Overhaul:

Simplified dari 5 levels ke 3 levels
SEO-friendly category descriptions
Faceted navigation optimization
Internal linking strategy

3. Content Marketing:

Fashion guides & styling tips (50+ articles)
“How to wear” content untuk products
Seasonal lookbooks
Size & fit guides

4. Technical Fixes:

Canonical tags untuk product variations
Structured data (Product, Review, Breadcrumb)
Mobile optimization (speed + UX)
Filter URL parameter handling

Results After 9 Months:

42,000 organic visitors/bulan (+740%)
1,200+ keywords ranking (+700%)
Conversion rate: 2.8% (+133%)
Monthly revenue: $35,000 (+340%)
Average order value: +18%

Key Insight: Product pages dengan unique content + reviews ranking 3x lebih baik dan convert 2x lebih tinggi.

E-commerce Keyword Research

Keyword Types untuk E-commerce

1. Product Keywords

Format:

[brand] + [product type] → “Nike Air Max”
[product type] + [model] → “iPhone 15 Pro”
[specific product] → “MacBook Pro M3”

Characteristics:

High commercial intent
Lower search volume tapi high conversion
Often brand-specific

2. Category Keywords

Format:

[product category] → “running shoes”
[adjective] + [category] → “affordable laptops”
[category] + [gender/age] → “women’s watches”

Characteristics:

Higher search volume
Medium commercial intent
Broader audience

3. Long-Tail Buying Keywords

Format:

buy [product] → “buy wireless earbuds”
[product] online → “gaming keyboard online”
[product] price → “iPhone 15 price”
best [product] → “best coffee maker”
[product] for [use case] → “laptop for video editing”

Characteristics:

Very high purchase intent
Lower competition
Higher conversion rate

4. Informational Keywords (for Content)

Format:

how to choose [product] → “how to choose running shoes”
[product] buying guide → “laptop buying guide”
[product] vs [product] → “iPhone vs Samsung”
best [product] for [use] → “best headphones for gym”

Characteristics:

Top of funnel
Build awareness & trust
Lead to product pages via internal links

Keyword Research Process

Step 1: Competitor Analysis

Tools:

Ahrefs: Enter competitor domain → Organic Keywords
SEMrush: Domain Overview
Ubersuggest

What to Extract:

Top category keywords mereka
Product keywords yang ranking well
Content keywords (blog topics)
Featured snippets opportunities

Step 2: Marketplace Research

Amazon/Tokopedia/Shopee Insights:

Search produk Anda
Lihat “Customers also searched for”
Check product titles (keyword patterns)
Read Q&A section (customer pain points)
Analyze reviews (features yang disebutkan)

Google Shopping:

Search produk Anda
Analyze competing listings
Check related searches

Step 3: Long-Tail Mining

Google Autocomplete Method:

Type: "running shoes"
→ "running shoes for flat feet"
→ "running shoes for wide feet"
→ "running shoes for plantar fasciitis"
→ "running shoes for women"

AnswerThePublic:

Visualisasi questions customer ask
“What”, “How”, “Which”, “Where to buy”

Step 4: Filter & Prioritize

Selection Criteria:

Priority	Volume	KD	Intent	Action
High	1000+	<40	Transactional	Create product/category page
Medium	500-1000	<50	Commercial	Optimize existing
Low	100-500	<30	Informational	Blog content

Product Page Optimization

Product pages adalah revenue drivers—optimasi with care.

1. Product Title Optimization

Title Tag Formula

<title>[Brand] [Product Name] - [Key Feature] | [Store Name]</title>

Examples:

✅ Good:

Nike Air Max 270 - Men's Running Shoes Black/White | SneakerStore
Apple MacBook Pro M3 14" 16GB RAM 512GB SSD - Space Gray | TechMart

❌ Bad:

Product #12345 | Our Store
Buy Now - Special Price Today!!!
Nike Shoes (too generic)

Product Title Best Practices

Include brand (if known/searched)
Specific model/variant
Key differentiator (size, color, feature)
50-60 characters total
Front-load important keywords

2. Product Description Optimization

Unique Descriptions (Critical!)

❌ Don’t: Copy manufacturer description
✅ Do: Write unique, helpful descriptions

Why:

Manufacturer descriptions = duplicate content across thousands of sites
Unique content = ranking advantage
Better conversion (tailored to your audience)

Description Structure

Above the Fold (First 150 words):

[Product name] adalah [brief description with key benefit].

Key Features:
• [Feature 1 with benefit]
• [Feature 2 with benefit]
• [Feature 3 with benefit]

Perfect untuk [target customer] yang [use case/need].

Below the Fold (Detailed):

Full specifications
Materials & construction
Use cases & applications
Care instructions
What’s included
Warranty information

SEO Copywriting Tips

Natural keyword usage (no stuffing)
Benefit-driven (not just features)
Scannable format (bullets, short paragraphs)
Answer common questions
Include LSI keywords

Example:

❌ Feature-focused:

This laptop has 16GB RAM, 512GB SSD, and M3 chip.

✅ Benefit-focused:

Multitask dengan mudah dengan 16GB RAM—edit video, run design software, dan 50+ browser tabs tanpa lag. 512GB SSD memastikan boot time <10 detik dan transfer file super cepat.

3. Product Images Optimization

Image SEO Checklist

File Names:

❌ IMG_1234.jpg
✅ nike-air-max-270-black-mens-running-shoes.jpg

Alt Text:

<img
  src="nike-air-max-270.jpg"
  alt="Nike Air Max 270 men's running shoes in black and white colorway, side view"
  width="800"
  height="800"
/>

Image Guidelines:

Multiple angles: Front, back, side, detail shots
Lifestyle images: Product in use
High resolution but compressed (<100KB)
Consistent dimensions (square for product grids)
WebP format with JPG fallback
Zoom functionality for detail
360° view (if budget allows)

4. Product Schema Markup

Essential untuk rich results di Google Shopping.

Complete Product Schema

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Nike Air Max 270 Men's Running Shoes",
  "image": [
    "https://example.com/nike-air-max-270-1.jpg",
    "https://example.com/nike-air-max-270-2.jpg"
  ],
  "description": "Nike Air Max 270 features the brand's biggest heel Air unit yet for all-day comfort...",
  "sku": "NIKE-AM270-BLK-10",
  "mpn": "925594-001",
  "brand": {
    "@type": "Brand",
    "name": "Nike"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/nike-air-max-270/",
    "priceCurrency": "IDR",
    "price": "2499000",
    "priceValidUntil": "2025-12-31",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "seller": {
      "@type": "Organization",
      "name": "SneakerStore"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "156",
    "bestRating": "5",
    "worstRating": "1"
  },
  "review": [
    {
      "@type": "Review",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      },
      "author": {
        "@type": "Person",
        "name": "Ahmad"
      },
      "reviewBody": "Sangat nyaman untuk lari jarak jauh. Cushioning luar biasa!"
    }
  ]
}

Benefits:

Rich snippets in SERP (stars, price, availability)
Eligible for Google Shopping carousel
Higher CTR
Better visibility

5. Customer Reviews

Reviews = social proof + fresh content + long-tail keywords.

Review Strategy

1. Encourage Reviews:

Email follow-up post-purchase (7-14 days)
Incentivize (discount for next purchase)
Make submission easy (1-click from email)
Respond to all reviews

2. Display Reviews:

Show on product page (above the fold)
Include review schema markup
Allow filtering (rating, helpful, recent)
Show photos from customers

3. Leverage Review Content:

Extract keywords dari reviews
Address common complaints in description
Highlight features customers love
Create FAQ from questions

Review Email Template:

Subject: How's Your [Product Name]?

Hi [Name],

Hope you're loving your [Product Name]!

We'd love to hear your thoughts. Your review helps other customers make informed decisions.

[Leave a Review - 1 Click]

As a thank you, get 10% off your next order!

Thanks,
[Store Name]

6. Product Variations Handling

Avoid duplicate content untuk product variations (color, size, etc.).

Method 1: Canonical to Main Product

/shoes/nike-air-max-270/ (main)
/shoes/nike-air-max-270/?color=black → canonical to main
/shoes/nike-air-max-270/?color=white → canonical to main

Pros: Simple, consolidates ranking signals
Cons: Specific colors won’t rank individually

Method 2: Separate URLs with Unique Content

/shoes/nike-air-max-270-black/
/shoes/nike-air-max-270-white/

Pros: Can rank for “nike air max 270 black”
Cons: Need unique content for each

When to Use:

Popular colors/variants searched specifically
Significant difference in features
Different price points

Method 3: JavaScript Selection (Single URL)

User selects variant without URL change.

Pros: No duplicate content issue
Cons: Google might not see all variants

Recommended: Method 1 untuk most cases.

Category Page Optimization

Category pages often have higher traffic potential than individual products.

1. Category Page Structure

URL Structure

✅ Good:
/category/mens-running-shoes/
/category/womens-dresses/casual/
/shop/laptops/gaming/

❌ Bad:
/category.php?id=123
/c/m/r/s/
/mens/shoes/running/athletic/performance/road/ (too deep)

Guidelines:

Max 3-4 levels deep
Descriptive, keyword-rich
Consistent structure across site

2. Category Description

Above Products (150-300 words)

# [Category Name] - [Key Benefit]

[Brief intro paragraph with primary keyword]

## Why Shop [Category] at [Store]?

• [USP 1]
• [USP 2]
• [USP 3]

[CTA: Browse our collection of [X]+ products below]

Below Products (500-1000 words)

Sections to Include:

Buying guide
How to choose
Popular brands
Size guide
FAQs
Related categories

SEO Benefits:

Adds unique content (avoid thin category pages)
Targets informational keywords
Improves dwell time
Internal linking opportunities

Example:

## Panduan Memilih Sepatu Lari yang Tepat

### 1. Tentukan Jenis Kaki Anda

[Content about foot types...]

### 2. Pilih Berdasarkan Jarak Lari

[Content about distance running...]

### 3. Perhatikan Cushioning

[Content about cushioning...]

## Brand Sepatu Lari Terbaik

Di [Store], kami menyediakan sepatu lari dari brand terkemuka seperti:

- **Nike**: [Brief description + link to Nike category]
- **Adidas**: [Brief description + link]
- **New Balance**: [Brief description + link]

## FAQ Sepatu Lari

**Q: Berapa lama sepatu lari bisa dipakai?**
A: Rata-rata 500-800 km atau 6-12 bulan...

[More FAQs...]

3. Category Page Title Tag

Formula

<title>[Category] - [Modifier] | [Brand]</title>

Examples:

Men's Running Shoes - Free Shipping Over $50 | SneakerStore
Women's Summer Dresses - 2025 Collection | FashionBoutique
Gaming Laptops Under $1500 - Fast Delivery | TechMart

Modifiers:

Free shipping
Sale/discount
Fast delivery
New collection
Top rated

Filters (price, brand, size, color) create URL variations.

The Problem

/shoes/
/shoes/?brand=nike
/shoes/?brand=nike&size=10
/shoes/?brand=nike&size=10&color=black

Result: 1000s of duplicate/thin pages.

Solution 1: Canonical to Main Category

<!-- On /shoes/?brand=nike&size=10 -->
<link rel="canonical" href="https://example.com/shoes/" />

Best for: Most filters

Solution 2: Noindex Filter Pages

<meta name="robots" content="noindex, follow" />

Best for: Thin combinations, rare filters

Solution 3: Allow Important Filters

Index these:

Popular brands: /shoes/?brand=nike
Price ranges: /shoes/?price=0-100
Popular combinations

Noindex these:

Obscure filters
Multi-filter combinations
Zero/few results pages

Google Search Console URL Parameters

Configure parameters:

sort → Doesn’t change content
page → Pagination
filter → Let Googlebot decide (or specify)

Site Architecture untuk E-commerce

1. Flat Architecture (Preferred)

Structure:

Homepage
├─ Category 1 (Shoes)
│   ├─ Product A
│   ├─ Product B
│   └─ Product C
├─ Category 2 (Clothing)
│   ├─ Product D
│   └─ Product E
└─ Category 3 (Accessories)

Benefits:

Products max 2-3 clicks from homepage
Better crawl efficiency
More link equity to products

2. Internal Linking Strategy

Product to Product

Related Products Section:

## You Might Also Like

[Product image] [Product image] [Product image]

Frequently Bought Together:

## Customers Also Bought

[Product A] + [Product B] = [Bundle price]

Upsell/Cross-sell:

## Upgrade Your Experience

[Higher-tier product or accessories]

Category to Product

Featured Products:

Bestsellers
New arrivals
On sale
Top rated

Anchor Text Variety:

❌ Same: "View product", "View product", "View product"
✅ Varied: "Nike Air Max 270", "Shop now", "View details"

Blog to Product

Dalam artikel "10 Best Running Shoes 2025":

"Untuk pelari dengan pronasi netral, kami recommend
[Nike Air Max 270](/products/nike-air-max-270/) yang
menawarkan cushioning luar biasa..."

3. Breadcrumbs

Essential untuk e-commerce.

Home > Shoes > Running Shoes > Men's Running Shoes > Nike Air Max 270

Benefits:

Shows hierarchy
Internal linking
Better UX
Rich results in SERP

Schema markup: (see Technical SEO article)

Content Marketing untuk E-commerce

Content Types

1. Buying Guides

Format:

How to Choose [Product Category]
Best [Products] for [Use Case]
[Product] Buying Guide 2025

Example:
“Ultimate Laptop Buying Guide 2025: Choose the Perfect Laptop for Your Needs”

Structure:

Introduction (pain points)
Key factors to consider
Product recommendations (link to products!)
Comparison table
FAQ
CTA to shop

2. Product Comparison

Format:

[Product A] vs [Product B]: Which is Better?
[Brand A] vs [Brand B] Comparison
Top 5 [Products] Compared

Benefits:

High commercial intent
Natural product links
Rank for “vs” keywords

3. How-to & Tutorials

Format:

How to Use [Product]
How to Style [Product]
[Product] Maintenance Guide

Example: “How to Clean Your Running Shoes: Complete Care Guide”

4. Industry Trends & News

Format:

[Product Category] Trends 2025
What's New in [Industry]
[Event] Highlights & Releases

Example: “Smartphone Trends 2025: What to Expect”

5. User-Generated Content

Customer photos (with permission)
Customer stories
Unboxing videos
Style inspiration (for fashion)

Blog-to-Product Linking Strategy

Internal Link Placement:

1. In-Content Links (Best):

Kami recommend [Nike Air Max 270](/products/nike-air-max-270/)
untuk pelari yang prioritas cushioning...

2. Product Boxes:

[Featured Product]
---
[Image]
Nike Air Max 270
★★★★★ (156 reviews)
$249
[Shop Now]

3. “Shop This Article” Sidebar:
List of products mentioned with links

4. Bottom CTA:

Ready to shop? Check out our full collection of
[Running Shoes](/category/running-shoes/).

Technical E-commerce SEO

1. Out of Stock Products

Don’t delete or 404!

Option 1: Keep Page Active

<div class="out-of-stock-notice">
  Temporarily out of stock.
  <button>Notify me when available</button>
</div>

Schema:

"offers": {
  "@type": "Offer",
  "availability": "https://schema.org/OutOfStock",
  ...
}

Option 2: Suggest Alternatives

This product is currently unavailable.

Similar products you might like:
[Product A] [Product B] [Product C]

Option 3: Temporarily Noindex

<meta name="robots" content="noindex, follow" />

Remove noindex when back in stock.

Never: 404 or redirect to homepage (loses ranking)

2. Discontinued Products

If Replacement Exists:

301 Redirect to newer model

/old-iphone-14/ → /new-iphone-15/

If No Replacement:

410 Gone status (tells Google it’s permanent)

Or keep page with message:

This product has been discontinued.

Check out our latest [category]:
[Links to current products]

3. Seasonal Products

Example: Christmas decorations, summer clothing

Strategy:

Keep pages year-round (don’t delete)
Update annually
Schema availability: “Seasonal”
“Available next season” message

Benefits:

Retain rankings
Easier to re-rank when season comes
Captures early shoppers

4. Pagination SEO

Best Practice: Self-Referencing Canonical

<!-- On /category/page/2/ -->
<link rel="canonical" href="/category/page/2/" />

Alternative: View All Page

<!-- All paginated pages canonical to: -->
<link rel="canonical" href="/category/view-all/" />

⚠️ Only if “view all” doesn’t hurt performance.

Pagination in Title:

<title>Running Shoes - Page 2 of 5 | Store</title>

5. HTTPS & Security (Extra Important for E-commerce)

Must-Haves:

Valid SSL certificate
HTTPS on ALL pages (especially checkout)
Trust badges (SSL seal, security certifications)
Privacy policy visible
Secure payment gateway

Security Headers:

add_header Strict-Transport-Security "max-age=31536000; includeSubDomains; preload" always;
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline' https://trusted-cdn.com;" always;

E-commerce SEO for Marketplace Sellers

If you sell on Tokopedia, Shopee, Amazon, etc.

Optimize Marketplace Listings

1. Product Title

Format:

[Brand] [Product Name] - [Key Features] - [Variant]

Example:

Samsung Galaxy S24 Ultra - 12GB/256GB - Titanium Gray - Garansi Resmi SEIN

Tips:

Include searchable keywords
Max character limit (varies by platform)
Front-load important keywords

2. Product Description

Structure:

[Opening line with main benefit]

SPESIFIKASI:
• [Spec 1]
• [Spec 2]
• [Spec 3]

FITUR UNGGULAN:
• [Feature 1 with benefit]
• [Feature 2 with benefit]

PAKET PEMBELIAN:
• [What's included]

GARANSI:
• [Warranty info]

PENGIRIMAN:
• [Shipping details]

---

[Call to action]

3. Backend Keywords (Amazon)

Use all 250 bytes:

Synonyms
Common misspellings
Related terms
Abbreviations

4. Images

Requirements:

White/neutral background (Amazon: white required)
High resolution (min 1000x1000px)
Multiple angles
Lifestyle images
Infographics (features)

Amazon: Main image white background, variants can have lifestyle

5. Reviews

Strategy:

Amazon Vine program
Early reviewer program
Follow-up emails (within TOS)
Customer service excellence

Drive External Traffic to Marketplace

Why: External traffic + sales = better marketplace ranking

Tactics:

Social Media: Instagram, TikTok, Pinterest
Influencer Marketing: Product reviews, unboxings
Content Marketing: Blog → Amazon link
Email List: Existing customers
Paid Ads: Facebook → Amazon listing

Measuring E-commerce SEO Success

Key Metrics

Traffic Metrics

Organic sessions
Landing pages (which pages get traffic?)
New vs returning
Mobile vs desktop

Revenue Metrics

Organic revenue ($$)
Transactions from organic
Conversion rate (organic)
Average order value (AOV)

SEO Metrics

Keyword rankings (category + product keywords)
Impressions & CTR (Google Search Console)
Index coverage (how many products indexed?)
Page speed (especially mobile)

Product Metrics

Top revenue products (which products convert best?)
Top traffic products (which get most visits?)
Low-performing products (candidates for optimization)

Google Analytics 4 Setup

E-commerce Tracking

Events to Track:

view_item - Product page view
add_to_cart - Add to cart action
begin_checkout - Checkout initiated
purchase - Transaction completed

Enhanced Ecommerce Report:

Product performance
Sales performance
Shopping behavior
Checkout behavior

Goal Setting

Micro Conversions:

Add to cart
Wishlist add
Email signup
Product page >2 min

Macro Conversions:

Purchase
High-value purchase (>$X)

A/B Testing for E-commerce

Test Elements:

Product Page Tests

Product title variations
Description length/format
Image order & number
CTA button text/color
Review display position
Trust badges placement

Category Page Tests

Grid vs list view
Products per page
Filter position
Sort default

Tools:

Google Optimize (deprecated, alternatives: VWO, Optimizely)
Built-in platform A/B testing (Shopify, WooCommerce plugins)

Common E-commerce SEO Mistakes

❌ Manufacturer Descriptions
- Duplicate content across sites
- Fix: Write unique descriptions
❌ Thin Category Pages
- Just products, no unique content
- Fix: Add descriptions, guides
❌ Ignoring Long-Tail
- Only target head terms
- Fix: Optimize for “[product] for [use case]”
❌ Poor Product Images
- Low quality, no alt text
- Fix: High-res, optimized, descriptive alt
❌ No Reviews
- Miss social proof + fresh content
- Fix: Implement review system
❌ Deleting Out-of-Stock Products
- Lose rankings
- Fix: Keep page, show “notify me”
❌ Ignoring Mobile
- 60%+ e-commerce traffic from mobile
- Fix: Mobile-first design + speed
❌ No Schema Markup
- Miss rich results opportunity
- Fix: Implement Product schema

E-commerce SEO Checklist

Product Pages

Unique product titles with keywords
Unique descriptions (500+ words)
6-8 high-quality images
Image alt text descriptive
Product schema markup
Customer reviews visible
Related products section
Breadcrumb navigation
Trust badges (security, shipping, return)
Mobile-optimized
Fast loading (<3 sec)

Technical

HTTPS enabled (SSL)
XML sitemap submitted
Robots.txt configured
No duplicate content issues
Canonical tags implemented
404s fixed or redirected
Site speed optimized
Mobile-responsive
Core Web Vitals passing
Structured data implemented

Content

Blog with buying guides
Product comparison articles
How-to content
Internal linking strategy
Fresh content monthly
User-generated content

Off-Page

Backlink building strategy
Product reviews on external sites
Social media presence
Influencer partnerships
Press releases for new products

Kesimpulan: E-commerce SEO = Long-Term Investment

E-commerce SEO membutuhkan effort lebih besar dari blog SEO, tapi ROI-nya exponential. Customer dari organic search memiliki lifetime value lebih tinggi dan loyalty lebih baik. Mulai dengan optimasi product pages terbaik Anda, expand ke category optimization, dan build content strategy untuk top-of-funnel traffic. Dengan consistency, hasilnya akan compound—traffic dan revenue akan terus grow tanpa perlu terus bayar ads.

E-commerce SEO: Strategi Lengkap Optimasi Toko Online untuk Penjualan Maksimal

Mengapa E-commerce SEO Berbeda?

Tantangan Unik E-commerce

Studi Kasus: Toko Fashion Online Revenue Naik 340%

E-commerce Keyword Research

Keyword Types untuk E-commerce

1. Product Keywords

2. Category Keywords

3. Long-Tail Buying Keywords

4. Informational Keywords (for Content)

Keyword Research Process

Step 1: Competitor Analysis

Step 2: Marketplace Research

Step 3: Long-Tail Mining

Step 4: Filter & Prioritize

Product Page Optimization

1. Product Title Optimization

Title Tag Formula

Product Title Best Practices

2. Product Description Optimization

Unique Descriptions (Critical!)

Description Structure

SEO Copywriting Tips

3. Product Images Optimization

Image SEO Checklist

4. Product Schema Markup

Complete Product Schema

5. Customer Reviews

Review Strategy

6. Product Variations Handling

Method 1: Canonical to Main Product

Method 2: Separate URLs with Unique Content

Method 3: JavaScript Selection (Single URL)

Category Page Optimization

1. Category Page Structure

URL Structure

2. Category Description

Above Products (150-300 words)

Below Products (500-1000 words)

3. Category Page Title Tag

Formula

4. Faceted Navigation SEO

The Problem

Solution 1: Canonical to Main Category

Solution 2: Noindex Filter Pages

Solution 3: Allow Important Filters

Google Search Console URL Parameters

Site Architecture untuk E-commerce

1. Flat Architecture (Preferred)

2. Internal Linking Strategy

Product to Product

Category to Product

Blog to Product

3. Breadcrumbs

Content Marketing untuk E-commerce

Content Types

1. Buying Guides

2. Product Comparison

3. How-to & Tutorials

4. Industry Trends & News

5. User-Generated Content

Blog-to-Product Linking Strategy

Technical E-commerce SEO

1. Out of Stock Products

Option 1: Keep Page Active

Option 2: Suggest Alternatives

Option 3: Temporarily Noindex

2. Discontinued Products

If Replacement Exists:

If No Replacement:

3. Seasonal Products

4. Pagination SEO

5. HTTPS & Security (Extra Important for E-commerce)

E-commerce SEO for Marketplace Sellers

Optimize Marketplace Listings

1. Product Title

2. Product Description

3. Backend Keywords (Amazon)

4. Images

5. Reviews