E-A-T (Original):
- Expertise (Keahlian)
- Authoritativeness (Otoritas)
- Trustworthiness (Kepercayaan)

E-E-A-T (2022 Update):
- Experience (Pengalaman) ← NEW!
- Expertise (Keahlian)
- Authoritativeness (Otoritas)
- Trustworthiness (Kepercayaan)

Why "Experience" Added:
- Google wants FIRST-HAND experience
- AI can fake expertise, but not real experience
- Product reviews from actual users > spec sheets
- Travel guides from people who visited > AI compilations

AI Content Problem:
- AI dapat generate "expert-sounding" content
- AI tidak punya pengalaman nyata
- AI tidak bisa review produk yang digunakan
- AI tidak bisa share personal stories

Experience Signals Authenticity:
✅ "Saya sudah menggunakan laptop ini selama 6 bulan..."
✅ "Setelah 10 tahun bekerja sebagai developer..."
✅ "Ketika saya mengunjungi Bali bulan lalu..."

vs AI-Generated:
❌ "Laptop ini memiliki spesifikasi berikut..."
❌ "Developer umumnya menggunakan..."
❌ "Bali adalah destinasi wisata populer..."

Product Reviews:
- Photos of actual product (user-generated, not stock)
- Usage duration mentioned
- Personal pros/cons from use
- Comparison with alternatives used
- Wear and tear observations

Travel Content:
- Original photos from visit
- Specific details (not from Google)
- Personal recommendations
- Hidden gems discovered
- Timestamps/dates of visit

Professional Advice:
- Case studies from personal experience
- Client stories (anonymized)
- Lessons learned from mistakes
- Industry-specific insights
- "In my 15 years of practice..."

❌ Generic:
"Running shoes should be replaced every 300-500 miles."

✅ Experience-Based:
"I tracked my Nike Pegasus 38s using Strava, and at around
the 380-mile mark, I started noticing knee pain during longer
runs. After switching to fresh shoes, the pain disappeared
within a week. Here's what the sole wear looked like at that
point: [personal photo]"

Requirements:
- Photos you took yourself
- Show actual use/experience
- Include context (before/after, progress, etc.)
- EXIF data proves authenticity

Examples:
- Product unboxing photos
- Screenshots of results achieved
- Progress photos over time
- Behind-the-scenes of process

❌ Research-Based:
"The hotel has a pool and restaurant."

✅ Experience-Based:
"The pool gets crowded after 2pm when tour groups arrive.
I found the sweet spot is 7-9am when it's nearly empty.
Pro tip: the loungers on the left side get shade from
the building around 3pm."

Formal Expertise:
- Degrees, certifications
- Professional licenses
- Academic credentials
- Industry certifications
- Published research

Practical Expertise:
- Years of experience
- Portfolio of work
- Demonstrated skills
- Industry recognition
- Peer acknowledgment

"Everyday Expertise":
- Life experience with topic
- Extensive self-learning
- Community involvement
- Hobbyist dedication
- Real results achieved

Author Bio Example:
"Dr. Sarah Chen, MD, FACP
Board-certified Internal Medicine physician with 15 years
of clinical experience. Graduate of Johns Hopkins School
of Medicine. Published researcher in cardiovascular health
with 30+ peer-reviewed papers."

Displayed on:

- Author page
- Article byline
- About page
- Schema markup (Person)

❌ Surface-Level:
"Diabetes is managed through diet and exercise."

✅ Expert-Level:
"Type 2 diabetes management involves a multi-faceted approach:

1. **Glycemic Control**: Target HbA1c typically below 7%
   (varies by patient factors)
2. **Medical Nutrition Therapy**: Focus on carbohydrate
   counting, glycemic index awareness
3. **Physical Activity**: 150+ minutes moderate aerobic
   activity weekly per ADA guidelines
4. **Pharmacotherapy**: Metformin typically first-line,
   with SGLT2 inhibitors or GLP-1 agonists for additional
   cardiovascular benefits

_Note: Always consult your healthcare provider for
personalized treatment plans._"

Include:

- Methodology explanations
- Sources cited (primary sources preferred)
- Data and research references
- Expert opinions referenced
- Transparent about limitations

Website Authority:
- Domain age and history
- Backlink profile (quality, not just quantity)
- Brand mentions across web
- Industry recognition
- Media coverage

Author Authority:
- Recognition by peers
- Published work (books, papers)
- Speaking engagements
- Social following in niche
- Quoted by other experts

Content Authority:
- Cited by other sources
- Linked to by authority sites
- Shared by industry leaders
- Referenced in academic papers

Strategy:
- Guest posting on industry sites
- HARO responses (quoted in publications)
- Original research (link-worthy assets)
- Expert roundups participation
- Industry awards/recognition

Target:
- Industry publications
- News sites
- Educational institutions
- Government sites
- Established brands

Methods:
- PR campaigns
- Podcast appearances
- Industry events speaking
- Social media engagement
- Community participation

Monitor:
- Google Alerts for brand name
- Mention.com or Brand24
- Social listening tools

Actions:
- Join professional associations
- Contribute to industry publications
- Participate in conferences
- Engage on professional platforms (LinkedIn)
- Collaborate with other experts

Wikipedia:
- Create page if notable enough
- Cite authoritative sources
- Neutral, factual content
- Follow Wikipedia guidelines

Knowledge Panel:
- Verify with Google
- Maintain consistent information
- Link authoritative sources
- Build entity recognition

Google Quality Raters Guidelines:
"Trust is the most important member of the E-E-A-T family
because untrustworthy pages have low E-E-A-T no matter how
Experienced, Expert, or Authoritative they may seem."

Example:
A page could be written by an "expert" but if:
- Information is misleading
- Content is deceptive
- Site has hidden agendas
- User data is not protected
= LOW E-E-A-T regardless of other factors

Technical:
✅ HTTPS (SSL certificate)
✅ Clear contact information
✅ Physical address displayed
✅ Privacy policy
✅ Terms of service
✅ Secure payment processing

Content:
✅ Accurate information
✅ Clear sources cited
✅ Transparent authorship
✅ Content review process
✅ Correction policy for errors
✅ Editorial standards published

✅ Better Business Bureau listing
✅ Industry certifications
✅ Professional memberships
✅ Customer reviews (authentic)
✅ Case studies with results
✅ Client testimonials (verifiable)

✅ Real name (not anonymous for YMYL)
✅ Verifiable credentials
✅ Social profiles linked
✅ Consistent online presence
✅ No history of misinformation

About Page Should Include:

- Who owns/operates the site
- Company information (if applicable)
- Mission/purpose of the site
- Editorial team and process
- How content is created/verified
- Contact information (real)

Example:
"About HealthInfo.com
HealthInfo.com is operated by MedTech Media LLC,
founded in 2015. Our medical content is written by
licensed healthcare professionals and reviewed by
our Medical Advisory Board before publication.

Editorial Standards: [Link]
Medical Review Process: [Link]
Corrections Policy: [Link]

Contact: 123 Main Street, Boston, MA 02101
Email: editorial@healthinfo.com
Phone: (555) 123-4567"

Best Practices:

- Cite primary sources (studies, official data)
- Link to authoritative references
- Use inline citations
- Include "Last Updated" dates
- Regular content audits for accuracy

Example Citation:
"According to the CDC's 2024 report on diabetes
prevalence, approximately 38.4 million Americans
have diabetes, representing 11.6% of the
population.¹

¹ Centers for Disease Control and Prevention.
National Diabetes Statistics Report 2024.
https://www.cdc.gov/diabetes/data/..."

Technical Security:
- HTTPS everywhere
- Secure forms
- Privacy-respecting analytics
- Clear cookie policies
- GDPR/CCPA compliance

Content Safety:
- Medical disclaimers where needed
- "Consult a professional" warnings
- Age-appropriate content labeling
- Trigger warnings when relevant
- Scam/misinformation warnings

YMYL = Topics that could significantly impact:
- Health (physical, mental)
- Financial stability
- Safety
- Society welfare
- Important life decisions

Health Content:
✅ "Written by Dr. John Smith, MD, Board-Certified Cardiologist"
✅ "Medically reviewed by Jane Doe, PharmD"
❌ "Written by Staff Writer"
❌ No author attribution

Finance Content:
✅ "By Michael Chen, CFA, CFP®, 20 years in wealth management"
✅ "Reviewed by Lisa Park, CPA"
❌ Anonymous or pseudonymous authors

Medical Disclaimer Example:
"This content is for informational purposes only and is not
intended as medical advice. Always consult with a qualified
healthcare provider before making any medical decisions or
starting any treatment program."

Legal Disclaimer Example:
"This article provides general legal information and does
not constitute legal advice. Laws vary by jurisdiction.
Consult a licensed attorney for advice specific to your
situation."

Financial Disclaimer Example:
"The information provided is for educational purposes only
and should not be considered investment advice. Past
performance does not guarantee future results. Consult
a qualified financial advisor before making investment
decisions."

YMYL Citation Standards:
- Primary sources preferred (studies, official data)
- Peer-reviewed research when available
- Government/official sources for regulations
- Recognized institutions for statistics
- Recent sources (within 2-3 years for most topics)

Citation Format:
- Inline citations with links
- References section at bottom
- "Last fact-checked" date displayed

Ideal YMYL Workflow:

1. Expert author writes content
2. Technical/fact-checking review
3. Medical/legal review (by credentialed professional)
4. Editorial review
5. Publication with full attribution
6. Scheduled content audits

Display on Site:
"This article was written by [Author] and medically
reviewed by [Reviewer], MD on [Date]. It was last
updated on [Date] to reflect current guidelines."

# [Author Name], [Credentials]

[Professional headshot photo]

## About [First Name]

[Bio paragraph 1: Professional background, experience]
[Bio paragraph 2: Specific expertise, achievements]
[Bio paragraph 3: Personal touch, mission]

## Credentials & Certifications

- [Credential 1] - [Issuing Organization]
- [Credential 2] - [Issuing Organization]
- [Certification] - [Issuing Organization], [Year]

## Experience

- [Current Role] at [Organization] (Year-Present)
- [Previous Role] at [Organization] (Year-Year)
- [Previous Role] at [Organization] (Year-Year)

## Published Work

- [Book/Publication Title], [Publisher], [Year]
- [Article Title], [Publication], [Year]

## Speaking & Media

- [Conference/Event], [Year]
- Featured in: [Publication], [Publication]

## Connect

- LinkedIn: [Link]
- Twitter: [Link]
- Email: [Email]

## Articles by [First Name]

[List of articles with dates]

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Dr. Sarah Chen",
  "jobTitle": "Board-Certified Cardiologist",
  "description": "Cardiologist with 15 years of clinical experience specializing in preventive cardiology.",
  "image": "https://example.com/images/dr-sarah-chen.jpg",
  "url": "https://example.com/authors/dr-sarah-chen/",
  "sameAs": [
    "https://www.linkedin.com/in/drsarahchen",
    "https://twitter.com/drsarahchen"
  ],
  "alumniOf": {
    "@type": "EducationalOrganization",
    "name": "Johns Hopkins School of Medicine"
  },
  "memberOf": {
    "@type": "Organization",
    "name": "American College of Cardiology"
  },
  "knowsAbout": [
    "Cardiology",
    "Heart Disease Prevention",
    "Cardiovascular Health"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Lower Cholesterol Naturally: Evidence-Based Guide",
  "image": "https://example.com/images/cholesterol-guide.jpg",
  "datePublished": "2026-01-15",
  "dateModified": "2026-03-20",
  "author": {
    "@type": "Person",
    "name": "Dr. Sarah Chen",
    "url": "https://example.com/authors/dr-sarah-chen/",
    "jobTitle": "Board-Certified Cardiologist"
  },
  "publisher": {
    "@type": "Organization",
    "name": "HealthInfo.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "reviewedBy": {
    "@type": "Person",
    "name": "Dr. Michael Park",
    "jobTitle": "Medical Director"
  },
  "citation": [
    {
      "@type": "CreativeWork",
      "name": "American Heart Association Guidelines 2024",
      "url": "https://www.heart.org/..."
    }
  ]
}

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "HealthInfo.com",
  "legalName": "MedTech Media LLC",
  "url": "https://www.healthinfo.com",
  "logo": "https://www.healthinfo.com/logo.png",
  "description": "Trusted health information written and reviewed by medical professionals.",
  "foundingDate": "2015",
  "founder": {
    "@type": "Person",
    "name": "Dr. James Wilson"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "postalCode": "02101",
    "addressCountry": "US"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "editorial",
    "email": "editorial@healthinfo.com",
    "telephone": "+1-555-123-4567"
  },
  "sameAs": [
    "https://www.facebook.com/healthinfo",
    "https://twitter.com/healthinfo",
    "https://www.linkedin.com/company/healthinfo"
  ]
}

# About [Website Name]

## Our Mission

[Clear statement of purpose - why site exists]

## Who We Are

[Team overview, company history, expertise]

## Our Editorial Standards

[How content is created, reviewed, verified]

### Content Creation Process

1. Topic researched by subject matter expert
2. Content written by credentialed author
3. Fact-checked against primary sources
4. Peer reviewed by additional expert
5. Editorial review for clarity
6. Published with full attribution

### Our Experts

[Brief profiles of key team members with credentials]

## Contact Us

[Full contact information - address, phone, email]

## Our Values

- Accuracy above all
- Transparency in sourcing
- Reader safety first
- Continuous improvement

Security:
☐ HTTPS enabled site-wide
☐ SSL certificate valid and current
☐ Security headers configured
☐ Form data encrypted
☐ Privacy policy displayed

Contact:
☐ Physical address listed
☐ Phone number provided
☐ Email contact available
☐ Contact form working
☐ Response time expectations set

Legal:
☐ Privacy policy page
☐ Terms of service page
☐ Cookie policy/consent
☐ GDPR compliance (if applicable)
☐ CCPA compliance (if applicable)

Content:
☐ Author attribution on all articles
☐ Publication dates displayed
☐ Last updated dates shown
☐ Source citations included
☐ Editorial policy published

Experience Signals:
✅ Show product in use (your photos)
✅ Discuss usage over time
✅ Compare to alternatives you've tried
✅ Mention specific scenarios
✅ Share unexpected findings
✅ Include wear/durability observations

Expertise Signals:
✅ Demonstrate knowledge of category
✅ Explain technical aspects
✅ Compare to industry standards
✅ Provide context for features
✅ Quantitative measurements when possible

What to Avoid:
❌ Stock photos only
❌ Rewriting manufacturer specs
❌ Reviewing products not actually used
❌ Thin, generic reviews
❌ Only positive (or only negative) reviews

# [Product Name] Review: [Months] of Real-World Testing

**Reviewer:** [Name], [Relevant Experience]
**Testing Period:** [Start Date] - [End Date]
**Products Compared:** [List alternatives tested]

[Original photo of product in use]

## Quick Verdict

[2-3 sentence summary of experience]

**Rating:** [X/10]
**Best For:** [Specific use case]
**Not Ideal For:** [Who should skip this]

## My Testing Process

[Explain how you used/tested the product]

- Duration: [Time]
- Conditions: [Context]
- Comparison products: [What else I tried]

## What I Love After [X] Months

### [Feature 1]

[Specific experience-based observations]

### [Feature 2]

[Real-world usage examples]

## What Could Be Better

### [Issue 1]

[Honest criticism with context]

### [Issue 2]

[When this matters, when it doesn't]

## How It Compares

[Table comparing to alternatives you've actually used]

| Feature   | This Product | Alternative 1 | Alternative 2 |
| --------- | ------------ | ------------- | ------------- |
| [Feature] | [Rating]     | [Rating]      | [Rating]      |

## Who Should Buy This?

[Specific recommendations based on use cases]

## Who Should Look Elsewhere?

[Honest about limitations]

## The Bottom Line

[Final recommendation with nuance]

[More original photos showing actual use]

# [Health Topic]: What You Need to Know

**Written by:** [Name], [MD/RN/Credentials]
**Medically Reviewed by:** [Name], [Credentials]
**Last Updated:** [Date]
**Evidence Level:** [Description]

> **Medical Disclaimer:** This article is for informational
> purposes only and should not replace professional medical
> advice. Always consult your healthcare provider for
> diagnosis and treatment.

## Key Takeaways

- [Point 1]
- [Point 2]
- [Point 3]

## What is [Condition/Topic]?

[Clear explanation citing medical sources]

## Symptoms

[List with clinical accuracy]
_Source: [Medical organization/study]_

## Causes

[Evidence-based explanation]

## When to See a Doctor

[Clear guidance on red flags]

## Treatment Options

[Overview of standard treatments]

_Current guidelines from [Organization] recommend..._

## Living With [Condition]

[Practical, experience-informed advice]

## Frequently Asked Questions

### [Common Question 1]

[Evidence-based answer with citation]

### [Common Question 2]

[Answer from medical expertise]

## References

1. [Primary source with link]
2. [Study citation]
3. [Guidelines reference]

---

**About the Author**
[Brief bio with credentials and photo]

**Medical Reviewer**
[Brief bio with credentials]

**Editorial Process**
This article was fact-checked against peer-reviewed
sources and reviewed by a licensed physician before
publication.

# [Financial Topic]: Complete Guide [Year]

**Written by:** [Name], [CFP®/CFA/CPA]
**Reviewed by:** [Name], [Credentials]
**Last Updated:** [Date]

> **Financial Disclaimer:** This content is for educational
> purposes only and does not constitute financial advice.
> Investment decisions should be made in consultation with
> a qualified financial advisor based on your individual
> circumstances.

## Quick Summary

[Key points for busy readers]

## What is [Financial Concept]?

[Clear explanation for general audience]

## How It Works

[Step-by-step explanation]

### Example Calculation

[Real numbers to illustrate concept]

## Pros and Cons

### Advantages

- [Pro 1] - [Explanation]
- [Pro 2] - [Explanation]

### Disadvantages

- [Con 1] - [Explanation]
- [Con 2] - [Explanation]

## Who Should Consider This?

[Specific situations where this applies]

## Who Should Avoid This?

[Honest about when this isn't appropriate]

## Current [Year] Considerations

[Up-to-date market/regulatory context]

## How to Get Started

[Actionable steps]

1. Step 1
2. Step 2
3. Step 3

## Common Mistakes to Avoid

[Expert insights from experience]

## FAQ

### [Question about specific scenario]

[Nuanced answer acknowledging complexity]

## The Bottom Line

[Summary with balanced perspective]

---

**About the Author**
[Name] is a [Credentials] with [X] years of experience
in [Specialty]. [Achievements/Recognition].

**Our Editorial Standards**
Financial content is written by credentialed professionals
and reviewed for accuracy before publication.

Week 1: Audit & Assessment
☐ Audit existing content for E-E-A-T signals
☐ Identify YMYL content needing immediate attention
☐ List all content creators and their credentials
☐ Review competitor E-E-A-T implementation

Week 2: Author Infrastructure
☐ Create author pages for all contributors
☐ Implement author schema markup
☐ Add author bios to all articles
☐ Collect/verify author credentials

Week 3: Trust Signals
☐ Add/verify contact information
☐ Create/update About page
☐ Publish editorial standards
☐ Implement privacy policy
☐ Add HTTPS if not present

Week 4: Content Audit
☐ Review top 20 pages for E-E-A-T
☐ Add citations to uncited claims
☐ Update outdated information
☐ Add "last updated" dates

Week 5-6: YMYL Content Priority
☐ Add expert review to health content
☐ Add credentials to financial content
☐ Include proper disclaimers
☐ Improve source citations

Week 7-8: Experience Signals
☐ Add original images to reviews
☐ Include personal anecdotes
☐ Document testing processes
☐ Show real-world usage

Week 9-10: External Signals
☐ Begin HARO participation
☐ Pitch guest posts to industry sites
☐ Apply for industry certifications
☐ Join professional associations

Week 11-12: Measurement & Iteration
☐ Track ranking changes
☐ Monitor CTR improvements
☐ Analyze user engagement
☐ Identify remaining gaps
☐ Plan next quarter priorities

Monthly:
- Content accuracy audits
- Update outdated articles
- Add new author credentials
- Monitor brand mentions

Quarterly:
- E-E-A-T score assessment
- Competitor benchmarking
- Author portfolio expansion
- Trust signal updates

Annually:
- Full content audit
- Editorial standards review
- Author page updates
- Strategic E-E-A-T planning

☐ Original photos/media present
☐ Personal anecdotes included
☐ Usage duration mentioned
☐ First-hand observations shared
☐ Specific details only experience provides
☐ Comparison to alternatives used

Score: ___/6

☐ Author credentials displayed
☐ Relevant qualifications verified
☐ Depth of content appropriate
☐ Technical accuracy confirmed
☐ Expert terminology used correctly
☐ Complex topics explained well

Score: ___/6

☐ Backlinks from authority sites
☐ Brand mentions across web
☐ Industry recognition present
☐ Expert quotes/features
☐ Published work referenced
☐ Social proof displayed

Score: ___/6

☐ HTTPS enabled
☐ Contact information complete
☐ Privacy policy present
☐ Editorial standards published
☐ Sources properly cited
☐ Disclaimers where needed
☐ Content regularly updated
☐ Corrections policy exists

Score: ___/8

How Google Uses E-E-A-T:

Quality Raters:
- Human raters evaluate E-E-A-T
- Ratings used to improve algorithms
- Not direct ranking signal

Algorithm Signals:
- Many ranking factors ALIGN with E-E-A-T
- Backlinks = Authority signal
- User engagement = Trust signal
- Content quality = Expertise signal

Practical Impact:
- High E-E-A-T content tends to:
  → Get more backlinks (authority)
  → Have higher engagement (trust)
  → Satisfy user intent (expertise)
  → These DO directly affect rankings

Bottom Line:
E-E-A-T isn't a "score" in the algorithm, but the
SIGNALS associated with E-E-A-T are definitely
ranking factors.

Focus on:
✅ Building genuine expertise signals
✅ Earning real authority (links, mentions)
✅ Demonstrating actual experience
✅ Creating trustworthy user experience

Don't focus on:
❌ Gaming an "E-E-A-T score"
❌ Fake credentials
❌ Manufactured expertise
❌ Short-term tricks

Priority Order:
1. Trustworthiness (immediate)
2. Experience (as you create content)
3. Expertise (demonstrate through content)
4. Authoritativeness (builds over time)

Month 1-3: Foundation
- Complete About page with real info
- Contact information (real address, phone)
- Privacy policy, Terms of service
- HTTPS, security basics
- Author pages with verifiable credentials

Month 4-6: Experience & Expertise
- Create in-depth, experience-based content
- Add original images, videos
- Document processes, share insights
- Show your work (methodology)
- Cite authoritative sources

Month 7-12: Authority Building
- Guest posting on established sites
- HARO/journalist outreach
- Industry community participation
- Conference speaking (even virtual)
- Podcast appearances

Year 2+: Compound Growth
- Authority builds from consistent quality
- Backlinks accumulate
- Brand recognition grows
- Expert status established

Partner with Established Experts:
- Invite industry experts to contribute
- Their credentials boost your site
- Their audience brings initial traffic

Leverage Existing Authority:
- Cite and link to authoritative sources
- Get quoted by existing publications
- Build relationships with established sites

Focus on Narrow Niche:
- Easier to establish authority in specific area
- "Best SEO site" = impossible
- "Best SEO site for local dentists" = achievable

Formal Credentials REQUIRED:
- Medical advice → Licensed healthcare professional
- Legal advice → Licensed attorney
- Financial advice → CFA, CFP, CPA, etc.
- Regulated industries → Appropriate licenses

Practical Experience SUFFICIENT:
- Product reviews → Used the product
- Travel content → Visited the place
- Cooking recipes → Tested the recipes
- Software tutorials → Used the software
- DIY guides → Done the projects

"Everyday Expertise" ACCEPTED:
- Parenting tips → Parent with experience
- Hobby guides → Dedicated hobbyist
- Personal finance basics → Financially savvy individual
- Fitness tips (non-medical) → Fitness enthusiast

Instead of:
"Written by staff writer"

Show:
"Written by Mike Chen, who has been building computers
for 15 years and has assembled 100+ custom PCs. He
shares his builds on YouTube (50K subscribers) and
moderates r/buildapc."

Experience-Based Authority:

- Years of involvement
- Projects completed
- Community recognition
- Documented track record
- Social proof (followers, subscribers)

AI Content Problems:
❌ No real experience
❌ No verifiable author
❌ Can't demonstrate expertise
❌ No unique insights
❌ Lacks first-hand knowledge
❌ Generic, derivative content

AI Content that Works:
✅ AI-assisted, human-verified
✅ Real expert reviews AI draft
✅ Original research/data added
✅ Personal experience integrated
✅ Proper attribution to human expert
✅ Clear editorial oversight

Wrong Way:

1. Generate content with AI
2. Publish with "Staff Writer"
3. No review or editing
4. No unique value added

Right Way:

1. AI creates initial draft
2. Subject matter expert reviews
3. Expert adds personal insights
4. Original images/data included
5. Expert byline with credentials
6. Fact-checking completed
7. Citations added
8. Experience-based examples added

Result:
AI speeds up writing, human provides E-E-A-T signals
= Best of both worlds

Google's Position (2024-2026):
"We focus on the quality of content, rather than
how content is produced."

What This Means:
- AI content not automatically penalized
- But must meet quality standards
- E-E-A-T signals still apply
- Low-quality AI content = low rankings
- High-quality AI-assisted content = fine

Key Principle:
The question isn't "Was this written by AI?"
The question is "Does this demonstrate E-E-A-T?"

Timeline by Component:

Trustworthiness: 1-3 months
- Technical setup (immediate)
- Policies and contact info (immediate)
- Content trust signals (1-3 months)

Experience: Ongoing
- Demonstrated with each new content
- Builds credibility over time
- More content = more experience signals

Expertise: 3-12 months
- Demonstrated through content depth
- Author credentials established
- Expert content accumulates

Authoritativeness: 12-24+ months
- Backlinks take time to earn
- Brand recognition builds slowly
- Industry status develops gradually

Speed Up E-E-A-T Building:
- Partner with established experts
- Get featured in major publications
- Acquire sites with existing authority
- Invest in PR/brand building
- Focus on narrow niche first

Short-term (0-6 months):
- Improved content quality
- Better user experience
- Foundation for growth

Medium-term (6-18 months):
- Ranking improvements
- Algorithm update resilience
- Growing authority

Long-term (18+ months):
- Competitive moat
- Brand recognition
- Sustainable traffic
- Industry leadership

Immediate (This Week):
☐ Audit top 10 pages for E-E-A-T
☐ Add author bios to all articles
☐ Verify contact info is complete
☐ Check HTTPS and security

This Month:
☐ Create/improve author pages
☐ Add schema markup
☐ Publish editorial standards
☐ Update About page

This Quarter:
☐ Improve YMYL content credentials
☐ Begin authority-building activities
☐ Implement content review process
☐ Start tracking E-E-A-T metrics