Page Experience Update: Panduan Lengkap Algoritma UX Google

Pendahuluan

Page Experience Update adalah pembaruan algoritma Google yang menjadikan user experience sebagai ranking factor. Diluncurkan bertahap sejak 2021, update ini menggabungkan Core Web Vitals dengan sinyal UX lainnya. Artikel ini akan membahas secara lengkap bagaimana memenuhi standar Page Experience.

Apa Itu Page Experience?

Page Experience adalah set of signals yang mengukur bagaimana user berinteraksi dengan halaman web, di luar value informational content-nya.

Komponen Page Experience

1. Core Web Vitals

   • LCP (Largest Contentful Paint)
   • INP (Interaction to Next Paint) - menggantikan FID
   • CLS (Cumulative Layout Shift)

2. Mobile-friendliness

3. HTTPS

4. No intrusive interstitials

Core Web Vitals Explained

1. LCP (Largest Contentful Paint)

Mengukur waktu loading elemen terbesar di viewport.

Target: ≤ 2.5 detik

Apa yang diukur:

• Image terbesar
• Video poster frame
• Background image via CSS
• Block-level text elements

Cara mengoptimasi:

<!-- Preload LCP image -->
<link rel="preload" as="image" href="hero-image.webp">

<!-- Optimize image -->
<img src="hero.webp" 
     srcset="hero-400.webp 400w, hero-800.webp 800w"
     sizes="100vw"
     loading="eager"
     fetchpriority="high">

Tips optimasi LCP:

• Optimize server response time (TTFB)
• Compress dan resize images
• Use modern formats (WebP, AVIF)
• Preload critical resources
• Remove render-blocking resources
• Use CDN

2. INP (Interaction to Next Paint)

Menggantikan FID sejak Maret 2024. Mengukur responsiveness keseluruhan halaman.

Target: ≤ 200ms

Apa yang diukur:

• Clicks
• Taps
• Key presses
• Waktu dari input sampai visual feedback

Cara mengoptimasi:

// Break up long tasks
function processData(items) {
  // Bad: Blocking main thread
  items.forEach(item => heavyOperation(item));
  
  // Good: Yield to main thread
  for (const item of items) {
    await scheduler.yield();
    heavyOperation(item);
  }
}

Tips optimasi INP:

• Minimize JavaScript execution time
• Break up long tasks
• Use web workers untuk heavy processing
• Debounce/throttle event handlers
• Reduce DOM size
• Avoid forced synchronous layouts

3. CLS (Cumulative Layout Shift)

Mengukur visual stability - seberapa banyak elemen bergeser saat loading.

Target: ≤ 0.1

Penyebab umum CLS:

• Images tanpa dimensions
• Ads yang resize
• Dynamically injected content
• Web fonts causing FOIT/FOUT
• Actions waiting for network response

Cara mengoptimasi:

<!-- Always include dimensions -->
<img src="image.jpg" width="800" height="600" alt="...">

<!-- Reserve space for ads -->
<div style="min-height: 250px;">
  <!-- Ad code here -->
</div>

<!-- Font display swap -->
<style>
  @font-face {
    font-family: 'CustomFont';
    src: url('font.woff2') format('woff2');
    font-display: swap;
  }
</style>

Tips optimasi CLS:

• Set explicit width/height pada images dan videos
• Reserve space untuk ads dan embeds
• Preload fonts dan use font-display
• Avoid inserting content above existing content
• Use transform animations instead of layout-triggering properties

Mobile-Friendliness

Requirements

1. Viewport configured

<meta name="viewport" content="width=device-width, initial-scale=1">

2. Readable text tanpa zoom

• Base font size: 16px minimum
• Line height: 1.4-1.6

3. Tap targets adequate size

• Minimum 48x48 CSS pixels
• 8px spacing antar targets

4. No horizontal scrolling

• Content fits viewport width
• No fixed-width elements yang overflow

Testing Mobile-Friendliness

Tools:

• Google Mobile-Friendly Test
• Chrome DevTools Device Mode
• PageSpeed Insights mobile tab

HTTPS

Why HTTPS Matters

1. Security - Encrypted data transfer
2. Trust - Browser shows “Secure”
3. Performance - HTTP/2 requires HTTPS
4. SEO - Ranking signal sejak 2014

Implementation

# .htaccess redirect HTTP to HTTPS
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

SSL/TLS Best Practices

• Use TLS 1.2 atau 1.3
• Enable HSTS
• Renew certificates before expiration
• Check for mixed content

No Intrusive Interstitials

Apa yang Dianggap Intrusive

Tidak boleh:

• Pop-up yang cover main content saat page load
• Standalone interstitial sebelum accessing content
• Above-the-fold portion is interstitial

Diperbolehkan:

• Cookie consent (legal requirement)
• Age verification
• Login dialogs (untuk paywalled content)
• Small banners

Implementasi yang Benar

<!-- Good: Small banner at top -->
<div class="consent-banner" style="position: fixed; bottom: 0; height: 60px;">
  Cookie consent message
</div>

<!-- Bad: Full-screen interstitial -->
<div class="popup" style="position: fixed; inset: 0; z-index: 9999;">
  Subscribe to our newsletter!
</div>

Cara Mengukur Page Experience

1. Google Search Console

Page Experience Report:

1. Buka Search Console
2. Experience → Page Experience
3. Lihat status untuk Core Web Vitals, Mobile usability, HTTPS

2. PageSpeed Insights

URL: pagespeed.web.dev

Provides:

• Lab data (simulated)
• Field data (real user)
• Specific recommendations

3. Chrome DevTools

1. Open DevTools (F12)
2. Lighthouse tab → Generate report
3. Performance tab → Record loading

4. Web Vitals Extension

Chrome extension untuk real-time Core Web Vitals monitoring.

5. CrUX Dashboard

Chrome User Experience Report data via Data Studio.

Prioritas Optimasi

Impact vs Effort Matrix

Quick Wins

1. Compress images - WebP, proper sizing
2. Enable gzip/brotli - Server compression
3. Add dimensions - Prevent CLS
4. Minify CSS/JS - Reduce file size
5. Browser caching - Return visitors

Advanced Optimizations

1. Critical CSS - Inline above-fold styles
2. Code splitting - Load JS on demand
3. Preload/prefetch - Anticipate needs
4. Service worker - Cache assets
5. Edge computing - CDN functions

Page Experience untuk WordPress

Recommended Plugins

1. WP Rocket - All-in-one caching
2. Imagify - Image optimization
3. Autoptimize - CSS/JS optimization
4. Perfmatters - Disable bloat
5. WP-Optimize - Database cleanup

Theme Considerations

• Choose lightweight theme
• Avoid excessive plugins
• Use lazy loading
• Optimize above-fold content

Hosting Impact

Monitoring dan Maintenance

Regular Checks

Weekly:

• Review PageSpeed scores
• Check Search Console for issues

Monthly:

• Full Core Web Vitals audit
• Compare against competitors

After Changes:

• Test setelah deploy updates
• Monitor real user data

Alerting

Setup alerts untuk:

• Significant score drops
• New issues di Search Console
• Performance regression

Impact pada Rankings

Seberapa Besar Pengaruh Page Experience?

Reality check:

• Page Experience adalah one of many factors
• Content relevance tetap lebih penting
• Tiebreaker antara similar content

Google’s statement:

“In cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.”

Fokus yang Tepat

1. Content first - Quality, relevance, E-E-A-T
2. Technical foundation - Crawlable, indexable
3. Page Experience - Good UX, fast loading
4. Links - Authority signals

Kesimpulan

Page Experience Update membuat UX menjadi ranking factor resmi:

1. Core Web Vitals - LCP, INP, CLS
2. Mobile-friendliness - Responsive design
3. HTTPS - Secure connections
4. No intrusive interstitials - Clean UX

Action items:

1. Audit current Page Experience scores
2. Fix quick wins first (images, dimensions)
3. Address major issues (LCP, CLS)
4. Monitor secara berkala
5. Keep improving incrementally

Page Experience bukan satu-satunya faktor ranking, tapi website dengan UX baik memberikan pengalaman lebih baik untuk user dan search engines alike.