Perbedaan Dofollow dan Nofollow Link: Panduan SEO

<!-- Default link (dofollow) -->
<a href="https://example.com">Link Text</a>

<!-- Explicitly dofollow (not needed) -->
<a href="https://example.com" rel="dofollow">Link Text</a>

<!-- Nofollow link -->
<a href="https://example.com" rel="nofollow">Link Text</a>

<!-- Sponsored link -->
<a href="https://example.com" rel="sponsored">Link Text</a>

<!-- User-generated content -->
<a href="https://example.com" rel="ugc">Link Text</a>

Dofollow:
✓ Passes PageRank
✓ Impacts rankings
✓ Builds authority
✓ Most valuable for SEO

Nofollow:
○ Previously didn't pass PR
○ Now a "hint" (may pass some)
○ Still valuable for:
  - Traffic
  - Brand awareness
  - Natural link profile

2005-2019:
Nofollow = completely ignored for ranking

2019+:
Nofollow = "hint"
Google may choose to:
- Count it for ranking
- Use for discovery
- Ignore completely

REQUIRED by Google guidelines:

<a href="sponsor.com" rel="sponsored">Sponsor Link</a>
<a href="ad.com" rel="nofollow">Advertisement</a>

Comments, forum posts, etc:

<a href="user-link.com" rel="ugc">User Link</a>

Links you don't vouch for:

<a href="unknown-site.com" rel="nofollow">External Link</a>

Affiliate marketing links:

<a href="affiliate.com/?ref=123" rel="sponsored nofollow">
  Product Link
</a>

Natural profile includes:
- Majority dofollow (60-70%)
- Some nofollow (30-40%)
- Various sources
- Relevant sites
- Mix of attributes

All dofollow = suspicious
All nofollow = limited value

Focus on:
- Guest posting
- Resource page links
- Editorial mentions
- Broken link building
- Content marketing
- Digital PR

Still valuable because:
- Drives traffic
- Brand exposure
- Natural link profile
- Potential Google may count
- Discovery of your site

Extensions:
- NoFollow (shows nofollow links)
- SEO Meta in 1 Click
- MozBar

Visual indicators:
- Different colors
- Box around links
- Tooltip info

1. Right-click link
2. Inspect element
3. Look for rel="nofollow" attribute
4. No rel attribute = dofollow

Ahrefs/SEMrush:
- Backlink reports show dofollow/nofollow
- Filter by link type
- See ratio

Myth 1: "Nofollow links are worthless"
Reality: They provide traffic, brand value, and may pass some SEO value

Myth 2: "All links should be dofollow"
Reality: Natural profiles have mix; all dofollow is suspicious

Myth 3: "Nofollow completely blocks PageRank"
Reality: Since 2019, it's a "hint" - Google may still count it

Myth 4: "Internal links should be nofollow"
Reality: Generally no - let PageRank flow internally

Generally:
- Keep internal links dofollow
- Let PageRank flow naturally
- Nofollow only for:
  - Login pages
  - Terms/privacy
  - Cart/checkout
  - Duplicate content

For linking OUT:
☐ Dofollow to trusted, relevant sites
☐ Nofollow to untrusted/unknown
☐ Sponsored for paid links
☐ UGC for user content

For getting links:
☐ Aim for dofollow when possible
☐ Don't reject nofollow links
☐ Natural mix is healthy
☐ Quality over follow status