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SEO Audit Checklist Lengkap: Panduan Step-by-Step untuk Website 2025

SEO audit adalah proses sistematis untuk mengevaluasi performa website Anda di mesin pencari. Dengan audit yang tepat, Anda bisa mengidentifikasi masalah dan peluang optimasi yang berdampak signifikan pada ranking.

Mengapa SEO Audit Penting?

Manfaat SEO Audit Rutin

Identifikasi Masalah Teknis
- Crawling errors
- Broken links
- Duplicate content
- Server errors
Optimasi Performa
- Kecepatan loading
- Mobile responsiveness
- Core Web Vitals
Analisis Kompetitor
- Gap analysis
- Peluang keyword
- Backlink opportunities
ROI yang Terukur
- Prioritas perbaikan
- Resource allocation
- Progress tracking

Kapan Melakukan SEO Audit?

Website baru: Sebelum launch
Trafik turun: Investigasi penyebab
Algorithm update: Evaluasi dampak
Rutin: Setiap 3-6 bulan

Pre-Audit Preparation

Tools yang Dibutuhkan

Tools Gratis

Google Search Console
Google Analytics 4
Google PageSpeed Insights
Bing Webmaster Tools
Screaming Frog (free 500 URLs)

Tools Premium (Opsional)

Ahrefs
SEMrush
Moz Pro
Sitebulb
DeepCrawl

Setup Tracking

Google Search Console:

<!-- Verifikasi meta tag -->
<meta name="google-site-verification" content="your-verification-code" />

Google Analytics 4:

<!-- GA4 tracking code -->
<script
  async
  src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"
></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag("js", new Date());
  gtag("config", "G-XXXXXXXXXX");
</script>

1. Technical SEO Audit

Crawlability & Indexability

Checklist:

✅ Robots.txt

# Periksa apakah ada blocking yang tidak perlu
User-agent: *
Disallow: /admin/
Disallow: /cart/
Allow: /

Sitemap: https://example.com/sitemap.xml

Cara check:

Akses: yoursite.com/robots.txt
Test di Google Search Console → robots.txt Tester

✅ XML Sitemap

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://example.com/</loc>
    <lastmod>2024-12-16</lastmod>
    <priority>1.0</priority>
  </url>
</urlset>

Periksa:

Submit ke Google Search Console
Semua URL penting ter-include
Tidak ada URL yang di-disallow robots.txt

✅ Index Coverage

Di Google Search Console:

Index → Coverage
Periksa errors dan warnings
Fix issues seperti:
- Submitted URL marked ’noindex'
- Crawled - currently not indexed
- Discovered - currently not indexed

Site Architecture

Checklist URL Structure:

✅ Clean URLs

✓ Good: example.com/kategori/produk-nama
✗ Bad:  example.com/index.php?id=123&cat=45

✅ Internal Linking

Maximum 3 clicks dari homepage
Logical hierarchy
Breadcrumb navigation
Contextual links

✅ Canonical Tags

<link rel="canonical" href="https://example.com/halaman-utama/" />

Page Speed & Core Web Vitals

Metrics Target:

Metric	Good	Needs Improvement	Poor
LCP	≤ 2.5s	2.5s - 4.0s	> 4.0s
INP	≤ 200ms	200ms - 500ms	> 500ms
CLS	≤ 0.1	0.1 - 0.25	> 0.25

Optimization Checklist:

✅ Image Optimization

<!-- Modern image formats -->
<picture>
  <source srcset="image.webp" type="image/webp" />
  <source srcset="image.jpg" type="image/jpeg" />
  <img src="image.jpg" alt="Description" loading="lazy" />
</picture>

✅ Minification

CSS minified
JavaScript minified
HTML minified

✅ Caching

# .htaccess caching
<IfModule mod_expires.c>
  ExpiresActive On
  ExpiresByType image/jpg "access plus 1 year"
  ExpiresByType text/css "access plus 1 month"
  ExpiresByType application/javascript "access plus 1 month"
</IfModule>

Mobile-Friendliness

Checklist:

✅ Responsive Design

Mobile-first approach
Touch-friendly buttons (min 48x48px)
Readable font size (min 16px)

✅ Mobile Usability (GSC)

No Flash
Viewport configured
Content sized to viewport
No clickable elements too close

Test:

Google Mobile-Friendly Test
https://search.google.com/test/mobile-friendly

HTTPS & Security

✅ SSL Certificate

Check: https://www.ssllabs.com/ssltest/
Rating A atau A+ adalah ideal

✅ Mixed Content

// Check di browser console
// Tidak boleh ada warning mixed content
// Semua resource harus HTTPS

✅ Security Headers

# .htaccess security headers
Header set X-Content-Type-Options "nosniff"
Header set X-Frame-Options "SAMEORIGIN"
Header set X-XSS-Protection "1; mode=block"
Header set Strict-Transport-Security "max-age=31536000"

2. On-Page SEO Audit

Content Analysis

Checklist per Halaman:

✅ Title Tag

<title>Primary Keyword - Secondary Keyword | Brand</title>

Kriteria:

50-60 karakter
Include target keyword
Unik per halaman
Compelling & clickable

✅ Meta Description

<meta
  name="description"
  content="Deskripsi menarik 150-160 karakter yang include keyword dan CTA."
/>

✅ Header Tags (H1-H6)

<h1>Satu H1 per halaman dengan keyword utama</h1>
<h2>Subtopik 1 dengan LSI keywords</h2>
<h3>Detail subtopik 1.1</h3>
<h3>Detail subtopik 1.2</h3>
<h2>Subtopik 2</h2>

Aturan:

1 H1 per halaman
Hierarchy yang logical
Include variations keyword

✅ Content Quality

Evaluasi:

Word count adequate (min 300 kata)
Original content (bukan duplicate)
Keyword density natural (1-2%)
Readable (Flesch score 60+)
Up-to-date information

✅ Image SEO

<img
  src="/images/produk-sepatu.jpg"
  alt="Sepatu running Nike Air Zoom terbaru 2024"
  width="800"
  height="600"
  loading="lazy"
/>

Checklist:

Descriptive filename
Alt text optimized
Proper dimensions
Compressed file size
Lazy loading

✅ Internal Linking

Best practices:

2-5 internal links per artikel
Anchor text descriptive
Link ke relevant pages
No broken links

Keyword Optimization

Checklist:

✅ Keyword Research

Target keyword identified
Search intent matched
LSI keywords included
Long-tail variations

✅ Keyword Placement

☑ Title tag
☑ Meta description
☑ H1
☑ First 100 words
☑ URL slug
☑ Image alt text
☑ Throughout content (natural)

✅ Keyword Cannibalization

Cara check:

site:yoursite.com "target keyword"

Jika >1 halaman ranking untuk keyword sama = cannibalization

Schema Markup

Checklist Structured Data:

✅ Article Schema

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Judul Artikel",
  "image": "https://example.com/image.jpg",
  "author": {
    "@type": "Person",
    "name": "Nama Penulis"
  },
  "datePublished": "2024-12-16",
  "dateModified": "2024-12-16"
}

✅ Breadcrumb Schema

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://example.com"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Kategori",
      "item": "https://example.com/kategori"
    }
  ]
}

✅ FAQ Schema (jika ada FAQ)

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Pertanyaan 1?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Jawaban lengkap pertanyaan 1."
      }
    }
  ]
}

Test Schema:

Google Rich Results Test
https://search.google.com/test/rich-results

3. Off-Page SEO Audit

Backlink Analysis

Checklist:

✅ Backlink Profile Overview

Metrics untuk track:

Total backlinks
Referring domains
Domain Authority (DA/DR)
Anchor text distribution
Link velocity

✅ Toxic Links

Red flags:

Link dari spam sites
Anchor text over-optimized
Link dari PBN (Private Blog Network)
Irrelevant niches
Link farms

Disavow toxic links:

# disavow.txt
domain:spamsite.com
domain:linkfarm.xyz
http://badsite.com/page1

Upload di Google Search Console → Disavow Links

✅ Link Opportunities

Cari gap dengan kompetitor:

1. Analyze kompetitor backlinks (Ahrefs/SEMrush)
2. Filter link yang mereka punya, Anda tidak
3. Prioritas high-authority domains
4. Outreach untuk mendapat link serupa

✅ Anchor Text Distribution

Target distribusi sehat:

Branded (40-50%): "Nama Brand"
Naked URL (20-30%): "example.com"
Generic (15-20%): "klik disini", "website ini"
Exact match (5-10%): "keyword target"
Partial match (5-10%): "variasi keyword"

Checklist:

✅ Social Media Presence

Active profiles
Consistent branding
Regular posting
Engagement rate

✅ Social Sharing

<!-- Open Graph -->
<meta property="og:title" content="Page Title" />
<meta property="og:description" content="Description" />
<meta property="og:image" content="https://example.com/image.jpg" />
<meta property="og:url" content="https://example.com/page" />

<!-- Twitter Card -->
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Page Title" />
<meta name="twitter:description" content="Description" />
<meta name="twitter:image" content="https://example.com/image.jpg" />

4. Local SEO Audit (Jika Applicable)

Google Business Profile

Checklist:

✅ Profile Completeness

Business name accurate
Address verified
Phone number (NAP consistency)
Business hours updated
Categories relevant
Photos high-quality (min 10)
Services listed

✅ Reviews Management

Average rating >4.0
Response rate >90%
Recent reviews (last 30 days)
Review velocity consistent

✅ Posts & Updates

Weekly posts
Event announcements
Promotions
Product highlights

Local Citations

Checklist NAP Consistency:

✅ Citation Sources

Google Business Profile
Bing Places
Apple Maps
Facebook
Yelp
Industry directories
Local directories

✅ NAP Format

Exact same format di semua platform:
Nama: PT Example Indonesia
Alamat: Jl. Sudirman No. 123, Jakarta 12345
Phone: (021) 1234-5678

5. Competitor Analysis

Checklist Analisis Kompetitor

✅ Identify Competitors

1. Google search target keywords
2. List top 5-10 competitors
3. Check their domain authority
4. Analyze their content strategy

✅ Content Gap Analysis

Tools:

Ahrefs Content Gap
SEMrush Gap Analysis
Moz Keyword Explorer

Temukan:

Keywords yang kompetitor rank, Anda tidak
Topics yang mereka cover
Content format yang perform

✅ Backlink Gap

1. Export kompetitor backlinks
2. Filter high-quality links
3. Identify link opportunities
4. Create outreach strategy

6. Analytics & Reporting

Google Analytics 4 Checklist

✅ Setup Verification

Tracking code installed
Events configured
Conversions tracked
E-commerce tracking (jika applicable)

✅ Key Metrics

Track:

Organic traffic trend
Bounce rate
Average session duration
Pages per session
Conversion rate
Goal completions

✅ Acquisition Analysis

Reports → Acquisition → Traffic acquisition
Filter: Organic Search

Analisis:

Top landing pages
Keyword performance (via GSC)
User behavior flow

Google Search Console Checklist

✅ Performance Report

Metrics:

Total clicks
Total impressions
Average CTR
Average position

Low CTR Pages:

Filter pages dengan:
- Position 1-10
- CTR < 5%
= Optimize title & description

High Impression, Low Clicks:

Banyak impressions tapi sedikit clicks
= Peluang untuk optimize snippet

✅ Index Coverage

No critical errors
Warnings addressed
Valid pages indexed
Excluded pages legitimate

✅ Core Web Vitals

Experience → Core Web Vitals
Target: Semua URLs dalam "Good"

✅ Manual Actions

Security & Manual Actions → Manual Actions
Harus: No issues detected

SEO Audit Template & Workflow

Audit Template Spreadsheet

Sheet 1: Technical SEO

| Issue | Severity | Page/URL | Fix | Status | Notes |
|-------|----------|----------|-----|--------|-------|
| 404 errors | High | /old-page | 301 redirect | Done | - |
| Slow LCP | Medium | /blog/post | Optimize images | In Progress | - |

Sheet 2: On-Page SEO

| URL | Title | Meta Desc | H1 | Word Count | Issues | Priority |
|-----|-------|-----------|----| -----------|--------|----------|

Sheet 3: Backlinks

| Domain | DA | Type | Anchor | Status | Action |
|--------|----| -----|--------|--------|--------|

Prioritization Matrix

Severity Levels:

Impact	Effort	Priority
High	Low	Critical (Do Now)
High	High	Important (Plan)
Low	Low	Quick Wins (Do Soon)
Low	High	Low Priority (Defer)

Contoh Prioritas:

CRITICAL (High Impact, Low Effort):
☑ Fix broken internal links
☑ Add missing title tags
☑ Fix duplicate meta descriptions
☑ Submit XML sitemap

IMPORTANT (High Impact, High Effort):
☐ Rewrite thin content
☐ Build quality backlinks
☐ Improve Core Web Vitals
☐ Restructure site architecture

QUICK WINS (Low Impact, Low Effort):
☑ Add alt text to images
☑ Update old dates
☑ Fix minor HTML errors

LOW PRIORITY (Low Impact, High Effort):
☐ Complete site redesign
☐ Migrate to new platform

Tools & Resources Lengkap

Crawling & Technical

Tool	Free/Paid	Use Case
Screaming Frog	Free (500 URLs)	Site crawl, technical issues
Google Search Console	Free	Index, performance, errors
Bing Webmaster	Free	Bing visibility
Sitebulb	Paid	Advanced crawling
DeepCrawl	Paid	Enterprise crawling

Speed & Performance

Tool	Type	Focus
PageSpeed Insights	Free	Core Web Vitals
GTmetrix	Free/Paid	Performance analysis
WebPageTest	Free	Detailed waterfall
Lighthouse	Free	Overall audit

Backlinks & Authority

Tool	Pricing	Features
Ahrefs	$99+/mo	Comprehensive backlinks
SEMrush	$119+/mo	All-in-one SEO
Moz	$99+/mo	Link analysis, DA
Majestic	$49+/mo	Link metrics

Content & On-Page

Tool	Cost	Purpose
Surfer SEO	$89+/mo	Content optimization
Clearscope	$170+/mo	Content briefs
Frase	$44+/mo	Content research
Hemingway	Free	Readability

Case Study: E-commerce SEO Audit

Background

Industry: Fashion e-commerce
Issue: Traffic turun 40% dalam 3 bulan
Timeline: Audit completed dalam 2 minggu

Audit Findings

Technical Issues:

1. 2,300+ 404 errors (old products)
2. Duplicate content: 45% pages
3. Slow loading: LCP 4.8s average
4. Mobile usability errors: 180 pages

On-Page Issues:

1. Missing meta descriptions: 60% pages
2. Thin content: <300 words on 40% pages
3. Poor internal linking
4. No schema markup

Off-Page Issues:

1. 25% toxic backlinks
2. Low referring domains (32)
3. Kompetitor: 200+ domains average

Action Plan

Week 1-2: Critical Fixes

✓ Fix 404s dengan 301 redirects
✓ Implement canonical tags
✓ Add missing meta descriptions
✓ Submit updated sitemap

Week 3-4: Performance

✓ Optimize images (WebP format)
✓ Implement lazy loading
✓ Enable caching
✓ Minify CSS/JS
Result: LCP dari 4.8s → 2.2s

Month 2-3: Content & Links

✓ Rewrite thin content
✓ Add product schema
✓ Disavow toxic links
✓ Guest posting campaign (15 posts)

Results (After 6 Months)

Metric	Before	After	Change
Organic Traffic	12,000/mo	28,000/mo	+133%
Indexed Pages	3,200	4,100	+28%
Avg Position	24.5	12.8	+48%
Referring Domains	32	89	+178%
Core Web Vitals	25% Good	85% Good	+240%
Revenue (Organic)	$45K	$128K	+184%

Investment:

Audit: $2,500
Implementation: $12,000
Content: $8,000
Total: $22,500
ROI: 442% (6 bulan)

Automation & Monitoring

Automated Audit Tools

Weekly Monitoring:

1. Google Search Console (built-in alerts)
2. Uptime monitoring (Pingdom, UptimeRobot)
3. Backlink monitoring (Ahrefs alerts)
4. Rank tracking (SEMrush Position Tracking)

Monthly Reports:

// Google Analytics 4 API
// Automate monthly reports
const report = {
  metrics: ["sessions", "pageviews", "bounceRate"],
  dimensions: ["source", "medium", "landingPage"],
  dateRange: "last30days",
};

Continuous Monitoring Checklist

✅ Daily

Uptime status
Critical errors (GSC)
Security alerts

✅ Weekly

Rank tracking
New backlinks
Crawl errors
Traffic anomalies

✅ Monthly

Full performance review
Competitor analysis
Content performance
Link profile health

✅ Quarterly

Comprehensive audit
Strategy review
Goal assessment
ROI calculation

Common SEO Audit Mistakes

❌ Yang Harus Dihindari

1. Focus hanya pada Technical

✗ Hanya fix technical issues
✓ Balance technical + content + links

2. Ignore User Experience

✗ Optimasi untuk bot saja
✓ Optimize untuk user experience

3. No Prioritization

✗ Fix semua sekaligus tanpa prioritas
✓ Prioritize by impact & effort

4. One-Time Audit

✗ Audit sekali lalu tidak lagi
✓ Regular quarterly audits

5. No Action Plan

✗ Audit tanpa implementasi
✓ Audit → Plan → Execute → Monitor

Kesimpulan

SEO audit yang komprehensif adalah foundation untuk strategi SEO yang efektif. Dengan checklist ini, Anda bisa:

✅ Identify masalah sistematis
✅ Prioritize perbaikan
✅ Track progress
✅ Measure ROI

Next Steps:

Download audit template
Pilih tools yang sesuai budget
Schedule audit rutin
Implement findings secara bertahap
Monitor & iterate

Related Articles:

Artikel ini terakhir diupdate: 16 Desember 2024

Pro Tip: Gunakan spreadsheet untuk track audit findings dan progress. Set reminder untuk quarterly audits agar website Anda selalu optimal.

Link Postingan : https://www.tirinfo.com/seo-audit-checklist-lengkap/

Editor : Hendra WIjaya

Publisher : Tirinfo

Read : 10 minutes.

Update : 16 December 2025

SEO Audit Checklist Lengkap: Panduan Step-by-Step untuk Website 2025

SEO Audit Checklist Lengkap: Panduan Step-by-Step untuk Website 2025

Mengapa SEO Audit Penting?

Manfaat SEO Audit Rutin

Kapan Melakukan SEO Audit?

Pre-Audit Preparation

Tools yang Dibutuhkan

Tools Gratis

Tools Premium (Opsional)

Setup Tracking

1. Technical SEO Audit

Crawlability & Indexability

Site Architecture

Page Speed & Core Web Vitals

Mobile-Friendliness

HTTPS & Security

2. On-Page SEO Audit

Content Analysis

Keyword Optimization

Schema Markup

3. Off-Page SEO Audit

Backlink Analysis

Social Signals

4. Local SEO Audit (Jika Applicable)

Google Business Profile

Local Citations

5. Competitor Analysis

Checklist Analisis Kompetitor

6. Analytics & Reporting

Google Analytics 4 Checklist

Google Search Console Checklist

SEO Audit Template & Workflow

Audit Template Spreadsheet

Prioritization Matrix

Tools & Resources Lengkap

Crawling & Technical

Speed & Performance

Backlinks & Authority

Content & On-Page

Case Study: E-commerce SEO Audit

Background

Audit Findings

Action Plan

Results (After 6 Months)

Automation & Monitoring

Automated Audit Tools

Continuous Monitoring Checklist

Common SEO Audit Mistakes

❌ Yang Harus Dihindari

Kesimpulan