YouTube Branding: Membangun Identitas Channel yang Kuat

Benefits:
├── Recognition (mudah dikenali)
├── Trust (kredibilitas)
├── Professionalism
├── Memorability
├── Consistency
├── Higher perceived value
├── Differentiation
└── Monetization potential

Visual elements:
├── Logo
├── Channel banner
├── Color palette
├── Typography
├── Thumbnail style
├── Intro/outro
├── Watermark
└── Overlay graphics

Non-visual elements:
├── Channel name
├── Tagline/slogan
├── Voice/tone
├── Personality
├── Values
├── Content style
└── Interaction style

Options:
├── Personal name (John Doe)
├── Brand name (TechZone)
├── Descriptive (Cooking with Love)
├── Creative/unique (PewDiePie)
└── Combination (Gary Vee)

Considerations:
├── Easy to spell
├── Easy to pronounce
├── Memorable
├── Available (YouTube, domain, social)
├── Scalable
├── Not too limiting
├── Searchable
└── Unique

Before finalizing:
├── Google the name
├── Check YouTube availability
├── Check social media handles
├── Check domain availability
├── Say it out loud
├── Ask others to spell it
├── Consider international pronunciation
└── Avoid trademark issues

Logo types:
├── Wordmark (text only)
├── Icon/symbol
├── Combination mark
├── Lettermark (initials)
└── Mascot

Guidelines:
├── Simple dan memorable
├── Works at small sizes
├── Clear on different backgrounds
├── Versatile usage
├── Timeless (not trendy)
└── Relevant to content

Choose:
├── Primary color (main brand color)
├── Secondary color (accent)
├── Neutral colors (backgrounds)
├── Avoid too many colors
└── Consider psychology

Color psychology:
├── Red: Energy, passion
├── Blue: Trust, professional
├── Yellow: Optimism, attention
├── Green: Growth, nature
├── Orange: Creative, friendly
├── Purple: Luxury, creativity
├── Black: Elegant, powerful
└── White: Clean, simple

Choose fonts:
├── Primary font (headlines)
├── Secondary font (body text)
├── Maximum 2-3 fonts
├── Readable at small sizes
└── Consistent across materials

Font categories:
├── Sans-serif (modern, clean)
├── Serif (traditional, trustworthy)
├── Display (attention-grabbing)
├── Script (personal, creative)
└── Monospace (tech, coding)

Dimensions:
├── Upload: 2560 x 1440 pixels
├── Safe area: 1546 x 423 pixels (center)
├── Mobile view: 1546 x 423 pixels
├── Desktop: 2560 x 423 pixels
├── TV: 2560 x 1440 pixels

File:
├── Format: JPG, PNG, GIF, BMP
├── Max size: 6 MB
└── Aspect ratio: 16:9

Include:
├── Channel name/logo
├── Tagline (what you do)
├── Upload schedule (optional)
├── Social handles (optional)
├── Visual style preview
└── Call to action (optional)

Design tips:
├── Keep text in safe zone
├── High contrast text
├── Simple background
├── Quality images
├── Consistent dengan brand
└── Mobile-first design

Specifications:
├── 800 x 800 pixels
├── Square format
├── JPG, PNG, GIF
└── Shows well at 98x98 (comment size)

Options:
├── Your face (personal channels)
├── Logo (brand channels)
├── Mascot
├── Stylized initial
└── Symbol representing content

Tips:
├── Simple dan clean
├── High contrast
├── Recognizable at small size
├── Consistent dengan brand
└── Professional quality

Elements to standardize:
├── Color scheme
├── Font choice
├── Layout template
├── Photo editing style
├── Border/frame (if any)
├── Logo placement (if any)
└── Overall aesthetic

Create template dengan:
├── Standard dimensions (1280x720)
├── Brand colors
├── Font styles
├── Placeholder areas
├── Consistent margins
├── Logo/branding element
└── Save as reusable template

Ideal: Viewers recognize your
thumbnail sebelum baca title.

How:
├── Consistent color use
├── Same photo editing style
├── Recognizable font
├── Unique visual style
├── Pattern/motif
└── Your face (if applicable)

Types:
├── Animated logo (2-5 seconds)
├── Branded slate (image)
├── Quick teaser montage
├── No intro (straight to content)
└── Hybrid (mini intro)

Best practices:
├── Keep short (under 5 seconds)
├── Match content tone
├── Professional quality
├── Consistent across videos
├── Skip untuk some video types
└── Consider skipping entirely

Include:
├── Thank viewers
├── Subscribe CTA
├── Video suggestions (end screen)
├── Social links
├── Brief branding moment
└── Consistent music/style

Duration: 10-20 seconds
End screen area: Last 5-20 seconds

Uses:
├── Name/title introduction
├── Key points
├── Links/CTAs
├── Context information
└── Branding presence

Design:
├── Consistent dengan brand
├── Readable text
├── Not distracting
├── Professional appearance
└── Subtle branding element

YouTube watermark feature:
├── Appears on videos
├── Clickable (subscribe)
├── Custom image
├── Timing options
├── Subtle branding
└── Helps conversions

Specs:
├── 150 x 150 pixels
├── Transparent PNG
├── Simple design
└── Recognizable at small size

Define your voice:
├── Casual vs formal
├── Enthusiastic vs calm
├── Humorous vs serious
├── Educational vs entertaining
├── Direct vs conversational
└── Expert vs peer

Consistency matters:
├── Same voice across all videos
├── Same tone in comments
├── Same style in descriptions
├── Same personality everywhere

Establish patterns:
├── Opening style
├── Pacing/rhythm
├── Editing style
├── Music choices
├── Graphics usage
├── Catchphrases
├── Sign-off style
└── Interaction approach

Brand through interaction:
├── Comment response style
├── Community tab tone
├── Live stream personality
├── Social media presence
├── Email communication
└── Collaboration approach

Create dokumentasi:
├── Logo usage rules
├── Color codes (HEX, RGB)
├── Font specifications
├── Spacing/layout rules
├── Do's and don'ts
├── Template files
├── Image guidelines
└── Voice/tone guidelines

Organize brand assets:
├── Logo files (various formats)
├── Color palette file
├── Font files
├── Templates
├── Stock elements
├── Music/audio assets
├── Intro/outro files
└── Thumbnail templates

Every upload:
☐ Thumbnail follows style guide
☐ Title format consistent
☐ Description template used
☐ Intro/outro included (if applicable)
☐ Lower thirds match brand
☐ Color scheme consistent
☐ Watermark active
☐ End screen setup

Free:
├── Canva (templates, easy)
├── GIMP (image editing)
├── Inkscape (vector graphics)
├── Figma (design, free tier)
└── Photopea (Photoshop alternative)

Paid:
├── Adobe Creative Suite
├── Affinity Designer
├── Sketch
└── Canva Pro

Find templates:
├── Canva templates
├── Envato Elements
├── Creative Market
├── Placeit
├── Snappa
├── Adobe Stock
└── Free resources online

If budget allows:
├── Freelance designers (Fiverr, Upwork)
├── Design agencies
├── Brand consultants
├── Logo design services
├── Full identity packages
└── DIY with premium tools

Consider rebranding when:
├── Content focus changes
├── Brand feels outdated
├── Significant milestone (100K, 1M)
├── Professional upgrade
├── Name is limiting
├── Audience feedback
├── Market position change
└── Personal growth

Gradual:
├── Update elements over time
├── Less jarring for audience
├── Test reactions
├── Lower risk
└── Natural evolution

Complete:
├── All new branding at once
├── Clear fresh start
├── Bigger impact
├── Requires announcement
└── Higher risk/reward

Steps:
1. Plan new brand completely
2. Create all new assets
3. Announce to community
4. Update all platforms
5. Transition content gradually
6. Maintain some familiarity
7. Explain reasoning
8. Give audience time to adjust

❌ Inconsistent visuals
❌ Too many colors/fonts
❌ Copying other creators
❌ Overly complicated logo
❌ Frequent changes
❌ Low quality assets
❌ Ignoring mobile view
❌ No style documentation
❌ Different branding per platform
❌ Generic/template look

✅ Consistent visual language
✅ Simple, effective palette
✅ Unique identity
✅ Simple, memorable logo
✅ Stable brand presence
✅ Professional quality
✅ Mobile-optimized
✅ Clear style guide
✅ Cross-platform consistency
✅ Distinctive personal style